Predictors of Satisfaction for American Aesthetic Tourism at the Mexican Border

Year 2019, , 38 - 56, 31.05.2019

Karen Ramos Onesimo Cuamea

https://doi.org/10.30519/ahtr.468484

Cited By: 1

Abstract

The aim of this study was to find
out the predictors for aesthetic tourism patients´ satisfaction of the American
travelers to Tijuana. The information was obtained by applying a survey to a
sample of 385 visitors - patients from clinics in the city. Four dimensions
were included in the multiple regression analysis. The results obtained show
that the two key factors influence satisfaction level: Medical facilities,
services and price dimension, and Geographical and cultural proximity
dimensions. Theoretical value of this article is in its contribution to the few
body of knowledge on factors that influence the aesthetic tourism satisfaction,
as well as, the identification of its main characteristics that allow for the
understanding of tourist’s behavior in a binational environment. In the same
sense, the results allow the owners and managers of clinics in this binational
region to develop strategies to attract this market segment.

Keywords

Aesthetic tourism, patients’ satisfaction, binational region, health tourism, multiple linear regression model

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