Tourist Satisfaction: Relationship Analysis among its Antecedents and Revisit Intention

Year 2020, , 30 - 47, 10.06.2020

Nirajan Bam , Amrita Kunwar

https://doi.org/10.30519/ahtr.519994

Cited By: 6

Abstract

This study aims to investigate the factors
affecting tourists’ satisfaction and their revisit intention by randomly
selecting 280 tourists from Pokhara, Nepal. Result of structural equation
modeling confirmed the positive relationship between exogenous variables;
hospitality service, the behavior of the people, and the cost of stay with
tourist overall satisfaction. It further confirmed the significant positive
association between tourist overall satisfaction and their intention to return.
All the relations are statistically significant at the 5% level of
significance. This study provides salient reference for future researcher,
destination managers and policy makers of tourism industry of Nepal.

Keywords

tourist satisfaction, revisit intention, Pokhara, hospitality, structural equation modelling

Supporting Institution

This work was supported by the Pokhara University Research Council under faculty research grant [ FSY 2072-73].

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