A Social Media Framework of Cultural Museums

Year 2017, Volume: 5 Issue: 2, 101 - 119, 28.12.2017

Gökçe Özdemir , Duygu Çelebi

https://doi.org/10.30519/ahtr.375248

Cited By: 6

Abstract

Museums are regarded as cultural products and the core
attractions of a destination that offer cultural, historical and
artistic possessions for locals as well as tourists.
Technological developments in communication have also
contributed to the museum pre-, onsite and postexperience
of visitors. Thereby, social media enables the
museums to extend their networks also on an international
basis with up-to-date and credible information about
current researches, special events, new exhibitions,
excavations in process, and promotional activities. In this
sense, this study demonstrates how social media is used by
the museums through a research about the Facebook
accounts of 10 well-known international museums. Thus, a
32-category framework is created based on the
performances of each social media account eventually, this
research provides insights into creation of an effective
social media account with the emphasis on certain
categories’ role to draw and maintain the interest of
followers. 

Keywords

Culture, Museum, Social media

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