The Paradox of Cracker Barrel: A Case Study on Place and Placelessness

Year 2019, Volume: 7 Issue: 2, 258 - 276, 16.12.2019

Meredith Gregory Caitlin Finlayson

https://doi.org/10.30519/ahtr.537204

Cited By: 1

Abstract

Cracker Barrel restaurants are a
fixture across the interstate landscape of the United States. These sites
cultivate a strong sense of place through careful theming, generating a
distinct sense of rural America and nostalgia for home. At the same time, the
uniformity of Cracker Barrel speaks to the notion of placelessness, the
eradication of unique local features and homogenization of experience. Cracker
Barrel is thus simultaneously placeless and placefull. This research explores this paradoxical notion by utilizing
semiotic analyses in an analysis of user-generated Yelp! photos of Cracker
Barrels across the country. It is clear from this analysis that the number and
wide variety of artifacts vary surprisingly little from store to store.
Together, this uniformity and intentional theming help successfully create a
sense of place for Cracker Barrel stores as a rural American, 19th century
“home-away-from-home.”

Keywords

theming, restaurants, place-making

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