An Approach Integrating Kano Model And Fuzzy Logic Into The Planning Matrix Of Quality Function Deployment: An Application For The Design of a Baby Diaper

Year 2021, Volume: 9 Issue: 3, 433 - 450, 30.09.2021

Derya Haroglu , İzem Leblebici

https://doi.org/10.21541/apjes.896648

Abstract

industries such as baby diapers, would help to prevent design repetitions and consequently wasting time and resources. Quality Function Deployment (QFD) has turned out to be a key methodology to design products by getting the voice of the customer in the first place, as well as converting the customer’s voice into product engineering characteristics. In addition, Kano model emphasizes the degree to which a customer is satisfied when a particular customer need is met. In this study, an approach integrating the Kano model into the planning matrix of QFD using Fuzzy logic, was proposed. The importance weights of customer requirements of a baby diaper were calculated using both the proposed Adjusted Kano-Fuzzy-QFD (AKFQFD) and traditional Kano-QFD model. It was demonstrated that the AKFQFD could effectively prioritize the importance weights of customer requirements.

Keywords

Kano model, Quality function deployment, Fuzzy logic, baby diaper

References

• [1] Markham, SK., Lee, H., "Product development and management association’s 2012 comparative performance assessment study", Journal of Product Innovation Management, 30(3):408–429. DOI 10.1111/jpim.12025, 2013
• [2] Lee, H., Markham, SK., "PDMA Comparative Performance Assessment Study (CPAS): Methods and Future Research Directions", Journal of Product Innovation Management, 33:3–19. DOI 10.1111/jpim.12358, 2016 [3] Page, AL., "Assessing New Product Development Practices and Performance: Establishing Crucial Norms", Journal of Product Innovation Management, 10(4):273–290, 1993
• [4] Thia, CW., Chai, KH., Bauly, J., Xin, Y., "An exploratory study of the use of quality tools and techniques in product development", The Total Quality Management Magazine, 17(5):406–424. DOI 10.1108/09544780510615924, 2005 [5] Daetz, D., "Planning for customer satisfaction with quality function deployment", in Proceedings of the Eighth International Conference of the ISQA, (November, Jerusalem, Israel, 1990)
• [6] Bicknell, BA., Bicknell, KD., The road map to repeatable success: using QFD to implement change. USA: CRC Press, 1995 [7] Cohen, L., Quality function deployment: how to make QFD work for you. USA: Addison Wesley Longman, Inc., 1995 [8] Cristiano, JJ., Liker, JK., White, CC., "Customer-Driven Product Development Through Quality Function Deployment in the U.S. and Japan", Journal of Product Innovation Management, 17(4):286–308. DOI 10.1111/1540-5885.1740286, 2000
• [9] Urban, GL., Hauser, JR., Design and Marketing of New Products. UK: Pearson Education Limited, 1993
• [10] Sullivan, PL., "Quality Function Deployment", Quality Progress, 39–50, 1986
• [11] Herrmann, A., Huber, F., Algesheime, R., Tomczak, T., "An empirical study of quality function deployment on company performance", International Journal of Quality & Reliability Management, 23(4):345–366. DOI 10.1108/02656710610657576, 2006
• [12] Zhang, F., Yang, M., Liu, W., "Using integrated quality function deployment and theory of innovation problem solving approach for ergonomic product design", Computers and Industrial Engineering, 76(1):60–74. DOI 10.1016/j.cie.2014.07.019, 2014
• [13] Marsot, J., "QFD: A methodological tool for integration of ergonomics at the design stage", Applied Ergonomics, 36(2):185-192. DOI 10.1016/j.apergo.2004.10.005, 2005
• [14] Durga, Prasad, KG., Prasad, MV., Hima, Gireesh, C., Chaitanya, VVVNK., QFD-Based Ergonomic Design of Drafting Table for Engineering Students: A Case Study. In: Ray, PK., Maiti, J. editors. Ergonomic Design of Products and Worksystems - 21st Century Perspectives of Asia. USA: Springer, 139–153, 2018
• [15] Demirbilek, O., Demirkan, H., "Universal product design involving elderly users: A participatory design model", Applied Ergonomics, 35(4):361–370. DOI 10.1016/j.apergo.2004.03.003, 2004
• [16] Tayyari, F., Smith, JL., Occupational ergonomics: principles and applications. USA: Springer, 1997
• [17] Dul, J., Bruder, R., Buckle, P., Carayon, P., Falzon, P., Marras, WS. et al., "A strategy for human factors/ergonomics: developing the discipline and profession", Ergonomics, 55(4):377–395. DOI 10.1080/00140139.2012.661087, 2012
• [18] Kano, N., "Attractive quality and must-be quality", The Journal of Japanese Society for Quality Control, 14:39–48, 1984
• [19] Bayraktaroǧlu, G., Özgen, Ö., "Integrating the Kano model, AHP and planning matrix QFD application in library services", Library Management, 29(4–5):327–351. DOI 10.1108/01435120810869110, 2008
• [20] Ma, M., Chen, C., "Using Kano model to differentiate between future vehicle-driving services", International Journal of Industrial Ergonomics, 69:142–152. DOI 10.1016/j.ergon.2018.11.003, 2019
• [21] Xu, Q., Jiao, RJ., Yang, X., Helander, M., Khalid, HM., Opperud, A., "An analytical Kano model for customer need analysis", Design Studies, 30(1):87–110. DOI 10.1016/j.destud.2008.07.001, 2009
• [22] He, L., Song, W., Wu, Z., Xu, Z., Zheng, M., Ming, X., "Quantification and integration of an improved Kano model into QFD based on multi-population adaptive genetic algorithm", Computers and Industrial Engineering, 114, 183–194. DOI 10.1016/j.cie.2017.10.009, 2017
• [23] Zadeh, LA., "Fuzzy sets", Information and Control, 8(3):338–353. DOI 10.1016/S0019-9958(65)90241-X, 1965 [24] Lee, YC., Huang, SY., "A new fuzzy concept approach for Kano’s model", Expert Systems with Applications, 36(3):4479–4484. DOI 10.1016/j.eswa.2008.05.034, 2009
• [25] Yadav, HC., Jain, R., Shukla, S., Avikal, S., Mishra, PK., "Prioritization of aesthetic attributes of car profile", International Journal of Industrial Ergonomics, 43(4):296–303. DOI 10.1016/j.ergon.2013.04.008, 2013 [26] Avikal, S., Singh, R., Rashmi, R., "QFD and Fuzzy Kano model based approach for classification of aesthetic attributes of SUV car profile", Journal of Intelligent Manufacturing, 31(2):271–284. DOI 10.1007/s10845-018-1444-5, 2020
• [27] Wang, CH., Fong, HY., "Integrating fuzzy Kano model with importance-performance analysis to identify the key determinants of customer retention for airline services", Journal of Industrial and Production Engineering, 33(7):450–458. DOI 10.1080/21681015.2016.1155668, 2016
• [28] Tan, KC., Shen, XX., "Integrating Kano’s model in the planning matrix of quality function deployment", Total Quality Management, 11(8):1141–1151. DOI 10.1080/095441200440395, 2000
• [29] Berger, C., Blauth, R., Boger, D., "Kanos methods for understanding customer defined quality", Center for Quality of Management Journal, 2(4):2–28, 1993
• [30] Salahuddin, M., Lee, YA., "Identifying key quality features for wearable technology embedded products using the Kano model", International Journal of Clothing Science and Technology, 33(1), 93–105:DOI 10.1108/IJCST-08-2019-0130, 2020
• [31] Jeyaraj, KL., Muralidharan, C., Senthilvelan, T., Deshmukh, SG. (2014) Customer Needs and Customer Satisfaction Analysis in a Textile Dyeing Process. Clothing and Textiles Research Journal, 32(4):282–295. DOI 10.1177/0887302X14546362, 2014
• [32] EDANA, https://www.edana.org, Sustainability Report 2011 (Visited on Sept. 10, 2020)
• [33] GVR, https://www.grandviewresearch.com/industry-analysis/medical-textiles-market, Medical Textiles Market Size & Share | Global Industry Report, 2025 (Visited on Sept. 10, 2020)
• [34] Akao, Y., QFD: Intergating Customer Requirements into Product Design. UK: Taylor and Francis Ltd., 1990
• [35] Kametani, T., Nishina, K., Suzuki, K., Attractive quality and must-be quality from the viewpoint of environmental lifestyle in Japan. In Lenz, HJ., Wilrich, PT., Schmid, W. editors, Frontiers in Statistical Quality Control 9. USA: Springer, 315–327, 2010
• [36] Kahraman, C., Cebeci, U., Ulukan, Z., "Multi‐criteria supplier selection using fuzzy AHP", Logistics Information Management, 16(6), 382–394. DOI 10.1108/09576050310503367, 2003
• [37] Gao, S., Zhang, Z., Cao, C., "Multiplication Operation on Fuzzy Numbers. Journal of Software", 4(4), 331–338, 2009 [38] Tontini, G., "Integrating the Kano Model and QFD for Designing New Products", Total Quality Management, 18(6), 599–612. DOI 10.1080/14783360701349351, 2007
• [39] Chaudha, A., Jain, R., Singh, AR., Mishra, PK., "Integration of Kano’s Model into quality function deployment (QFD)", International Journal of Advanced Manufacturing Technology, 53, 689–698. DOI 10.1007/s00170-010-2867-0, 2011
• [40] Francheschini, F., Advanced Quality Function Deployment. USA: CRC Press, 2001
• [41] Chan, LK., Wu, ML., "Quality Function Deployment: A Comprehensive Review of Its Concepts and Methods", Quality Engineering, 15(1):23–35. DOI 10.1081/QEN-120006708, 2002
• [42] Akao, Y., Quality function deployment: integrating customer requirements into product design. UK: Productivity Press, 1990
• [43] Tan, KC., Pawitra, TA., "Integrating SERVQUAL and Kano’s model into QFD for service excellence development", Managing Service Quality, 11(6):418–430. DOI 10.1108/EUM0000000006520, 2001
• [44] Calisoglu, C., "An integrated approach to innovative product development using fuzzy logic, kano model and quality function deployment", MSc. thesis, Bogazici University Institute of Engineering and Science, İstanbul, 2013
• [45] Kosemund, K., Schlatter, H., Ochsenhirt, JL., Krause, EL., Marsman, DS., Erasala, GN., "Safety evaluation of superabsorbent baby diapers", Regulatory Toxicology and Pharmacology, 53(2):81–89. DOI 10.1016/j.yrtph.2008.10.005, 2009
• [46] Yu, J., Treat, J., Chaney, K., "Potential allergens in disposable diaper wipes, topical diaper preparations, and disposable diapers: under-recognized etiology of pediatric perineal dermatitis", Dermatitis, 27(3):110–118. DOI 10.1097/DER.0000000000000177, 2016
• [47] Di Altobrando, A., Gurioli, C., Vincenzi, C., Bruni, F., Neri, I., "Allergic contact dermatitis caused by the elastic borders of diapers", Contact Dermatitis, 82(1):71–72. DOI 10.1111/cod.13401, 2020
• [48] Belhadjali, H., Giordano, Labadie, F., Rance, F., Bazex, J., "“Lucky Luke” contact dermatitis from diapers: A new allergen?", Contact Dermatitis, 44(4):246–263. DOI 10.1034/j.1600-0536.2001.440409-3.x, 2001
• [49] Jacob, SE., Herro, EM., Guide, S., Cunningham, B., Connelly, EA., "Allergic Contact Dermatitis to PampersTM Drymax", Pediatric Dermatology, 29(5):672–674. DOI 10.1111/j.1525-1470.2011.01588.x, 2012
• [50] Muniz, AE., Dermatitis. In Baren J, editor. Pediatric emergency medicine. USA: Elsevier, 859–870, 2008
• [51] Ojeda, AB., Mendez, MD., Diaper Dermatitis. USA: StatPearls Publishing, 2020
• [52] Runeman, B., "Skin interaction with absorbent hygiene products", Clinics in Dermatology, 26(1):45–51. DOI 10.1016/j.clindermatol.2007.10.002, 2008
• [53] Cohen, B., "Differential Diagnosis of Diaper Dermatitis", Clinical Pediatrics, 56(5):16S-22S. DOI 10.1177/0009922817706982, 2017
• [54] Code of Federal Register (CFR), https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=701.3, US FDA designation of ingredients (Visited on Dec. 5, 2020)
• [55] Lee, BM., Choi, M., Shin, I., Kim, J., Choi, Z., Kim, K. et al., "Risk communication for labeling all ingredients in consumer products", Journal of Toxicology and Environmental Health, Part A, 83(13–14):509–524. DOI 10.1080/15287394.2020.1780174, 2020
• [56] EDANA, https://www.edana.org, Sustainability Report 5th Edition (Visited on Nov. 8, 2020)
• [57] Cordella, M., Bauer, I., Lehmann, A., Schulz, M., Wolf, O., "Evolution of disposable baby diapers in Europe: Life cycle assessment of environmental impacts and identification of key areas of improvement", Journal of Cleaner Production, 95:322–331. DOI 10.1016/j.jclepro.2015.02.040, 2015
• [58] Karimi, H., Yu, QL., Brouwers, HJH., "Valorization of waste baby diapers in concrete", Resources, Conservation and Recycling, 153:1045-1048. DOI /10.1016/j.resconrec.2019.104548, 2020
• [59] Manuel, J., Mendoza, F., Popa, SA., D’aponte, F., Gualtieri, D., Azapagic, A., "Improving resource efficiency and environmental impacts through novel design and manufacturing of disposable baby diapers", Journal of Cleaner Production, 210:916–928, 2019
• [60] Odio, M., Friedlander, SF., "Diaper dermatitis and advances in diaper technology", Current Opinion in Pediatrics, 12(4):342–346, 2000
• [61] UK Environment Agency, www.environment-agency.gov.uk, Life Cycle Assessment of Disposable and Reusable Nappies in the UK (Visited on Oct. 11, 2020)
• [62] Wellings, T., Williams, M., Tennant, C., "Understanding customers’ holistic perception of switches in automotive human-machine interfaces", Applied Ergonomics, 41(1):8–17. DOI 10.1016/j.apergo.2009.03.004, 2010
• [63] Hair, JF., Black, WC., Babin, BJ., Anderson, RE., Multivariate Data Analysis. UK: Pearson Education Limited, 2013
• [64] Kano, N., "Life Cycle and Creation of Attractive Quality", in Proceedings of the 4th International QMOD Conference Quality Management and Organizational Development, (Linkopings Universitet, Sweden, 2001)
• [65] Sannino, A., Demitri, C., Madaghiele, M., "Biodegradable cellulose-based hydrogels: Design and applications", Materials, 2(2):353–373. DOI 10.3390/ma2020353, 2009