ENTREPRENEURSS DECISION PROCESSES ON A NEW BUSINESS INVESTMENT: FEASIBILITY STUDY IN LONDON FLOWER INDUSTRY

Year 2020, Volume: 3 Issue: 1, 139 - 160, 15.06.2020

Yusuf Gezer , Said Kıngır

Abstract

Bir iş planı veya yeni bir iş fikri hazırlarken, dikkate alınması gereken ilk şey fizibilite üzerine inşa edilecek fikrin uygulanabilirliğidir. Fizibilite çalışmaları girişimcilerin doğru kararları vermeleri için önemlidir. Fizibilite, girişimcinin tüm olasılıkları değerlendirmesine katkıda bulunduğu için iyi hazırlanmalıdır. Makaledeki fizibilite kriterlerine göre, yatırım fizibilitesi bir iş planı geliştirmenin en ucuz ve en uygun yolu olarak tercih edilmektedir. Altı ortakla yapılan gözlem ve araştırmalara dayanarak, Londra'da potansiyeli olan Çiçekçilik sektörü tercih edilmiştir. Yatırım yapmak için çok daha az maliyet ve ılımlı iş bilgisine sahip daha az insan gücü gerektiren bu iş planı, ortakların temel iş fikrini oluşturdu. Bu tür işletmeler Küçük alan gerektirir ve gelecekte büyük bir umutla daha hızlı büyüyor. Gözlemlere göre, Londra'da çiçek arzı ve kaliteli hizmette büyük bir eksiklik var. Bu eksiklik, müşterilere taze ve kaliteli çiçekler sunmak için bir Çiçekçilik işine başlama fikrine ilham verdi. Londra'da çiçek talebi, artan nüfus sayısı, özel günler, geleneksel festivaller vb. talep gibi farklı nedenlerle sürekli artmaktadır. Bu çiçekçi dükkanı fizibilite çalışması, altı ortağın hem başkentte hem de işin farklı bölümlerinde çalışabileceği bir ortaklık temelinde gerçekleştirilecektir. Ortaklar, başlangıçta çok az döşeme gerektirdiğinden, sermaye oluşumuna eşit bir finansal katkı sağlayacaktır. Finansal hesaplamalar, operasyonun ilk yılının ortasında, işin başabaş noktasını geçmiş olabileceğini göstermektedir. Bir fizibilite çalışması, teknolojik, finansal insan kaynaklarının ve yatırım projelerinin başabaş analizinin en önemli parçasıdır. Bu makalenin amacı, sistematik bir proje analiz süreci sunmak ve bu süreci kullanarak Çiçekçilik endüstrisinde gerçek bir yatırım projesi hakkında bir fizibilite raporu hazırlamaktır.

Keywords

Fizibilite etüdü, Girişimcilik, Karar Süreçleri, Çiçek Endüstrisi, Londra

ENTREPRENEURSS DECISION PROCESSES ON A NEW BUSINESS INVESTMENT: FEASIBILITY STUDY IN LONDON FLOWER INDUSTRY

Abstract

When preparing a business plan or any new business idea, the first thing to consider is the viability of the idea to be built on feasibility. Feasibility studies are important for entrepreneurs to make the right decisions. The feasibility needs to be well prepared as it contributes to the entrepreneur's assessment of all possibilities. According to the feasibility criteria in the article, investment feasibility is preferred as the cheapest and most suitable way to develop a business plan. Based on observations and research with six partners, the floriculture sector with potential in London has been preferred. This business plan, which requires much less cost to invest and less manpower with moderate business knowledge, formed the core business idea of the partners. Such businesses require small space and are growing faster with great hope in the future. According to observations, there is a huge shortfall in flower supply and quality service in London. This shortcoming has inspired the idea of starting a floriculture business to deliver fresh and quality flowers to customers. The demand for flowers in London, the increasing number of populations, special occasions, traditional festivals etc. demand is constantly increasing for different reasons such as. This flower shop feasibility study will be carried out on the basis of a partnership in which six partners can work both in the capital and in different parts of the business. Partners will make an equal financial contribution to capital formation, as the business initially requires little laying. Financial calculations show that by the middle of the first year of operation, the business may have passed the breakeven point. A feasibility study is the most important part of technological, financial human resources and breakeven analysis of investment projects. The purpose of this article is to present a systematic project analysis process and to prepare a feasibility report on a real investment project in the floriculture industry using this process.

Keywords

Feasibility study, Entrepreneurship, Decision Process, Flower Industry, London

References

• Alex Douglas, Jacqueline Douglas and John Davies (2010) ‘Differentiation for competitive advantage in a small family business’ Journal of Small Business and Enterprise Development, Vol. 19, No. 3-4.
• Alexander Mohr and Gonzalo E. Shoobridge (2011) ‘The role of multi-ethnic workforces in the internationalisation of SMEs’ Journal of Small Business and Enterprise Development, Vol. 20, No. 4.
• Amarjit Gill and Nahum Biger (2012) ‘Barriers to small business growth in Canada’ Journal of Small Business and Enterprise Development, Vol. 8, No. 18
• Aideen O'Donnell (2011) ‘Small firm marketing: synthesising and supporting received wisdom’ Journal of Small Business and Enterprise Development, Vol. 18, No.6
• Cinzia Dessì and Michela Floris (2010) ‘When management and customers see eye-to-eye: the agreement factor and performance’ Journal of Small Business and Enterprise Development, Vol. 16, No. 4.
• Craig C. Julian and Zafar U. Ahmed (2012) ‘Factors impacting international entrepreneurship in Malaysia’ Journal of Small Business and Enterprise Development, Vol. 13, No. 2.
• David C. Roach (2010) ‘The impact of product management on SME performance: Evidence from Canadian firms’ Journal of Small Business and Enterprise Development, Vol. 17, No. 6.
• Elodie Gardet and Caroline Mothe (2012) ‘SME dependence and coordination in innovation networks’ Journal of Small Business and Enterprise Development, Vol. 9, No. 7.
• Hannu Littunen and Hannu Niittykangas (2010) ‘The rapid growth of young firms during various stages of entrepreneurship’ Journal of Small Business and Enterprise Development, Vol. 12, No. 15.
• Harry Matlay (2009) ‘Entrepreneurship education in the UK: A critical analysis of stakeholder involvement and expectations’ Journal of Small Business and Enterprise Development, Vol. 12, No. 7.
• Irene Daskalopoulou and Anastasia Petrou (2010) ‘Entrepreneurial growth expectations and information flows in networks’ Journal of Small Business and Enterprise Development, Vol. 7, No.9.
• Juan Federico, Rodrigo Rabetino, Hugo Kantis (2012) ‘Comparing young SMEs' growth determinants across regions’ Journal of Small Business and Enterprise Development, Vol. 12, No. 11.
• Leonel Prieto, Lei Wang, Kim T. Hinrichs and Homero Aguirre -Milling (2010) ‘Propensity for self-employment: contrasting the USA and Mexico’ Journal of Small Business and Enterprise Development, Vol. 15, No. 9.
• Levent Altinay and Catherine L. Wang (2012) ‘The influence of an entrepreneur's socio-cultural characteristics on the entrepreneurial orientation of small firms’ Journal of Small Business and Enterprise Development, Vol. 13, No. 4.
• Lisa Harris, Alan Rae and Ivan Misner (2012) ‘Punching above their weight: the changing role of networking in SMEs’ Journal of Small Business and Enterprise Development, Vol. 15, No. 13.
• Marika Arenah and Giovanni Azzone (2012) ‘A process-based operational framework for sustainability reporting in SMEs’ Journal of Small Business and Enterprise Development, Vol. 14, No. 6.
• Matthew R. Marvel and Scott Droege (2010) ‘Prior tacit knowledge and first-year sales: learning from technology entrepreneurs’ Journal of Small Business and Enterprise Development, Vol. 13, No. 7.
• Michael F. Walsh and John Lipinski (2009) ‘The role of the marketing function in small and medium-sized enterprises’ Journal of Small Business and Enterprise Development, Vol. 14, No. 15.
• Michel Marchesnay (2011) ‘Fifty years of entrepreneurship and SME: a personal view’ Journal of Small Business and Enterprise Development, Vol. 12, No. 3.
• Mojca Duh, Polona Tominc and Miroslav Rebernik (2009) ‘Growth ambitions and succession solutions in family businesses’ Journal of Small Business and Enterprise Development, Vol. 18, No. 7.
• Panagiotis Piperopoulos (2011) ‘Ethnic female business owners: more female or more ethnic entrepreneurs’ Journal of Small Business and Enterprise Development, Vol. 16, No. 5.
• Sara Parry, Rosalind Jones, Jenny Rowley and Beata Kupiec-Teahan (2012) ‘Marketing for survival: a comparative case study of SME software firms’ Journal of Small Business and Enterprise Development, Vol. 16, No. 4.
• Servane Delanoë (2011) ‘An individual-level perspective for assessing nascent venturing outcomes’ Journal of Small Business and Enterprise Development, Vol. 11, No. 9.
• Valeria Venturelli and Elisabetta Gualandri (2009) ‘The determinants of equity needs: size, youth or innovation?’ Journal of Small Business and Enterprise Development, Vol. 14, No. 8.
• Véronique Bouchard and Olivier Basso (2011) ‘Exploring the links between entrepreneurial orientation and intrapreneurship in SMEs’ Journal of Small Business and Enterprise Development, Vol. 15, No. 7.