Examination of Sports News in the Scope of Click-Bait Journalism

Year 2023, Volume: 6 Issue: 1-Cumhuriyet'in 100. Yılı Özel Sayısı, 935 - 945, 29.10.2023

Volkan Aydoğdu

https://doi.org/10.38021/asbid.1373698

Abstract

As the driving force of change, technological innovations have directly affected the ways of reporting and receiving news. The identification of sports news within the scope of this clickbait and the scope of recorded credibility are expanded. Within the scope of the research, a total of 4182 tweets recorded on the official Twitter accounts of Fanatik, Fotomaç, NTVSpor and Sporx between 3 August and 3 September 2023 were shared with 8 different click baits; The categories of "Exaggeration", "Teasing", "Inflammatory", "Formation", "Graphic", "Bait and switch", "Ambiguous" and "Wrong" are analyzed and utilized. According to the analysis of the data obtained, among the 8 categories regarding the click-oriented sports news of the four sports media, the information regarding the usage intensity is “Ambiguous" in the first place, followed by "Exaggeration" and "Inflammatory". Although the usage density of other general categories is similar in some, it has been determined that there are differences. The policies and policies of sports news media in this position are strong in terms of emphasis on different categories.

Keywords

Digital Media, Clickbait Journalism, Sports News

Tık Odaklı Habercilik Kapsamında Spor Haberlerinin İncelenmesi

Abstract

Değişimin itici gücü olarak adlandırılan teknolojik yenilikler haber verme ve haber alma şekillerini doğrudan etkilemiştir. Bu çalışmada tık tuzağı kapsamında spor haberlerini belirlemek ve belirlenen başlıklar açısından incelemek amaçlanmıştır. Araştırma kapsamında 3 Ağustos- 3 Eylül 2023 tarihleri arasında Fanatik, Fotomaç, NTVSpor ve Sporx’in resmi Twitter hesaplarında yapmış oldukları toplam 4182 tweet paylaşımı 8 farklı tıklama tuzağı olan; “Abartı”, “Alay”, “Kışkırtma”, “Biçimlendirme”, “İmgeleme”, “Sağ gösterip sol vurma”, “Muğlak bırakma” ve “Hatalı içerik verme” kategorilerinden yararlanılarak analiz edilmiştir. Elde edilen verilerin analiz sonuçlarına göre dört spor medyasının tık odaklı spor haberlerine ilişkin 8 kategori arasında kullanım yoğunluğuna bakıldığında “muğlak bırakma” ilk sırada yer alırken “abartı”, “kışkırtma” şeklinde devam etmiştir. Diğer taraftan diğer kategorilerin kullanım yoğunluğu bazılarında benzerlik göstersede farklılıklar olduğu tespit edilmiştir. Bu noktada spor haber medyasının amaçları ve politikaları doğrultusunda farklı kategorilere ağırlık verdiği söylenebilir.

Keywords

Dijital Medya, Tık Tuzağı Habercilik, Spor Haberleri

References

• Beleslin, I., Njegovan, B., & Vukadinović, M. (2017, Ekim 4-6). Clickbait titles: Risky formula for attracting readers and advertisers. XVII International Scientific Conference on Industrial Systems, University of Novi Sad, Novi Sad, Serbia.
• Bingöl, M. ve Yanık, H. (2021). Tık Tuzağı habercilik çerçevesinde kamu-ticari haber sitelerinin karşılaştırılması: trthaber.com ile milliyet.com.tr örneği. Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, (11), 18- 37. DOI:10.34189/ymd.2021.11.002.
• Biyani, P., Tsioutsiouliklis, K. ve Blackmer, J. (2016, Şubat 12-17). “8 amazing secrets for getting more clicks”: Detecting clickbaits in news streams using article informality. AAAI’16: Proceedings of the Thirtieth AAAI Conference on Artificial Intelligence, AAAI Press, Phoenix Arizona, USA.
• Blom, J. N. ve Hansen, K. R. (2015). Click bait: Forward-reference as lure in online news headlines. Journal of Pragmatics, 76, 87-100.
• Blom, J. N. ve Hansen, K. R. (2015). Click bait: Forward-reference as lure in online news headlines. Journal of Pragmatics, 76, 87-100.
• Cambrigde. (2019). Clickbait. Cambrigde Sözlük: https://dictionary.cambridge.org/tr/s%C3%B6zl %C3%BCk/ingilizce/clickbait adresinden alınmıştır.
• Christin, A. (2020). Metrics at work: Journalism and the contested meaning of algorithms. Princeton University Press.
• Çavuş, S. ve Ede, N. (2021). Tık odaklı habercilik: Türk internet haber medyası üzerine bir içerik analizi. Selçuk İletişim, 14(1), 23-54. DOI: 10.18094/JOSC.811590.
• Denisova, A. (2022). Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: Case study of the United Kingdom quality publications. Journalism, 14648849221077749.
• Denisova, A. (2022). Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: Case study of the United Kingdom quality publications. Journalism, 14648849221077749.
• Díaz-Campo, J. ve Segado-Boj, F. (2015). Journalism ethics in a digital environment: How journalistic codes of ethics have been adapted to the Internet and ICTs in countries around the world. Telematics and informatics, 32(4), 735-744.
• García, B., Santorun, S. ve García, X. (2017). Use of clickbait in the online news media of the 28 EU member countries. Revista Latina de Comunicación Social, 72, 1261-1277. DOI: 10.4185/RLCS-2017-1218.
• Harte, D. (2021). Clickbait and banal news. In The Routledge Companion to Journalism Ethics (pp. 346-353). Routledge.
• Krippendorff, K. (2004). Content analysis: An Introduction to its methodology. Sage.
• Kuiken, J., Schuth, A., Spitters, M. ve Marx, M. (2017). Effective headlines of newspaper articles in a digital environment. Digital Journalism, 5(10), 1300-1314.
• Lee, A. M., Lewis, S. C., & Powers, M. (2014). Audience clicks and news placement: A study of time-lagged influence in online journalism. Communication Research, 41(4), 505-530.
• Lischka, J. A. ve Garz, M. (2023). Clickbait news and algorithmic curation: A game theory framework of the relation between journalism, users, and platforms. New Media & Society, 25(8), 2073-2094.
• Molyneux, L. ve Coddington, M. (2020). Aggregation, clickbait and their effect on perceptions of journalistic credibility and quality. Journalism Practice, 14(4), 429-446.
• Molyneux, L. ve Coddington, M. (2020). Aggregation, clickbait and their effect on perceptions of journalistic credibility and quality. Journalism Practice, 14(4), 429-446.
• Palau-Sampio, D. (2022). Pseudo-Media Disinformation Patterns: Polarised Discourse, Clickbait and Twisted Journalistic Mimicry. Journalism Practice, 1-19.
• Pangrazio, L. (2018). What’s New abaout ‘face news’?:Critical digital literacies in an era of fake news, post-truth and clickbait. Páginas de Educación, 11(1), 6-12. doi.org/10.22235/pe.v11i1.1551.
• Potthast, M., Gollub, T., Komlossy, K., Schuster, S., Wiegmann, M., Fernandez, E., . . . Stein, B. (2018, Ağustos 20-26). Crowdsourcing a large corpus of clickbait on Twitter. Proceedings of the 27th International Conference on Computational Linguistics, Association for Computational Linguistics, New Mexico, USA.
• Ramon, X. ve Tulloch, C. D. (2021). Life beyond clickbait journalism: A transnational study of the independent football magazine market. Communication & Sport, 9(4), 603-624.
• Rojas Torrijos, J. L. ve Mello, M. S. (2021). Football misinformation matrix: A comparative study of 2020 winter transfer news in four European sports media outlets. Journalism and Media, 2(4), 625-640.
• Rony, M., Hassan, N. ve Yousuf, M. (2017a). BaitBuster: Destined to save you some click. John.cs.olemiss. September 23, 2023 tarihinde https://john.cs.olemiss.edu/~nhassan/dear.lab/file/CJ2017_paper_14.pdf adresinden edinilmiştir.
• Rosengren, K. (1981). Advances in content analysis. Sage Publications.
• Sanders, S. (2017). Upworthy was one of the hottest sites ever. You won’t believe what happened next. NPR. September 14, 2023 tarihinde https://www.npr.org/sections/alltechconsidered/2017/06/20/533529538/upworthywas-one-of-the-hottest-sites-ever-you-wont-believe-what-happened-next adresinden edinilmiştir.
• Scacco, J. ve Muddiman, A. (2020). The curiosity effect: Information seeking in the contemporary news environment. New Media & Society, 22(3), 429-448. DOI:10.1177/146.144.4819863408.
• Smith, R. (2017). The Original Fake News: Soccer Transfers. The New York Times, July 13. Available online: https://www.nytimes. com/2017/07/13/sports/soccer/premier-league-transfers-window.html (accessed on 20 July 2023).
• Vural, N. E. ve Sütcü, C. (2019). Çevrimiçi gazetelerde ziyaretçi trafiği ve ziyaretçi süresini artırmaya yönelik metotlar. Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi(11), 19-34.
• Weber, R. (1990). Basic content analysis. Sage Publications.