Öz
In the age of technology we live in, developments continue to affect every moment of our lives, and internet-based systems are becoming more and more widespread throughout the world. The most popular topic in the field of communications has undoubtedly been the Metaverse. States, large companies and individuals try to follow all innovations and try to get maximum benefit from these innovations. However, there are questions regarding what exactly Metaverse is, after which technological developments it came up, and how the emerging innovations will affect daily life. As a result of the confusion on this issue, many manipulative news are spread and even fraudulent events are experienced. While investments of large companies become the topic of conversation, governments approach the issue in relation to security concerns. When we look at the subject in terms of individuals, it can be seen that investments are made in order to achieve high returns in a short time. The fact that large companies that are operating in the virtual environment in recent years will show interest in Metaverse technology is going to lead to the emergence of different entrepreneurship systems. This will bring both opportunities and threats. That is because it is possible to state that NFTs and blockchain systems will become widespread and a serious technological transformation will occur. This study is focused on the emergence of Metaverse and its short history. The advantages and disadvantages of Metaverse are examined within the framework of the experience gained in the face of today’s conditions and technological developments. In addition, findings and suggestions are stated about the problems that this ecosystem, which in Turkey is met with interest regarding land purchase, may face in the future. Also, the reflections of Metaverse technology, which will probably be talked about more in the coming years, are analyzed and the economic dimension of these virtual reality universes which are connected to cryptocurrencies, is mentioned.