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Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri

Year 2020, , 41 - 51, 02.04.2020
https://doi.org/10.17123/atad.713567

Abstract

Yardım amaçlı spor etkinlikleri, hayırsever birey veya kurumların, gereksinim sahiplerine bağış toplamada kullandıkları bir yöntem olarak ortaya çıkmıştır. Bireyler; içerisinde hayırseverliği ve fiziksel aktiviteyi bulunduran bu etkinliklere, farklı güdülerin etkisinde kalarak katılım göstermektedirler. Bu nedenle araştırmanın amacı; yardım amaçlı düzenlenen bir spor etkinliğine katılan bireylerin güdülerini tespit etmek olarak belirlenmiştir. Alanyazın taraması ışığında; İzmir’in Çeşme ilçesinde, kartopu örnekleme yöntemiyle yardım amaçlı düzenlenen bir bisiklet yarışına (Veloturk Gran Fondo Çeşme Bisiklet Yarışı) katılan 26 kişi ile yarı yapılandırılmış derinlemesine görüşme yapılmıştır. Elde edilen verilere içerik analizi uygulanmıştır. Bulguların analizi sonucunda; hayırseverlik ve pro-sosyal davranış, etkinliğin yapıldığı yer (hayırseverlik turizmi), rekreasyonel ve spor ile ilgili güdülerin katılımda etkili olduğu sonucuna ulaşılmıştır. Özünde sporu barındırdığı için; sağlıklı yaşam, rekabet, başarılı olma arzusu, hedonik dürtüler, yeteneklerin sınanması öncelikli katılım güdüleri arasında yer almıştır. Bununla birlikte; yardım amaçlı spor etkinliklerinin topluma yarar sağladığı yönünde bulgular tespit edilmiştir.

References

  • Batson, C.D. ve Powell, A.A. (2003). Altruism and Prosocial Behavior. İçinde T. Millon ve M.J. Lerner (Editörler), Handbook of Psychology (ss.463-484). Amerika Birleşik Devletleri: John Wiley and Sons.
  • Beard, J.G. ve Ragheb, M.G. (1983). Measuring Leisure Motivation, Journal of Leisure Research, 15(3):219-228.
  • Benabou, R. ve Tirole, J. (2006). Incentives and Prosocial Behavior, American Economic Review, 96(5):1652-1678.
  • Bennett, R., Mousley, W., Kitchin, P. ve Ali-Choudhury, R. (2007). Motivations for Participating in Charity-Affiliated Sporting Events, Journal of Customer Behaviour, 6 (2):155-178.
  • Caprara, G.V. ve Steca, P. (2005). Self–Efficacy Beliefs as Determinants of Prosocial Behavior Conduciveto Life Satisfaction Across Ages, Journal of Social and Clinical Psychology, 24(2):191-217.
  • Chiu, W., Lee,Y.J. ve Won, D. (2016). Bifactor Analysis of Motivation for Charity Sport Event Participation, International Review on Public and Nonprofit Marketing, 13(1):1- 13.
  • Coghlan, A. (2012). An Autoethnographic Account of a Cycling Charity Challenge Event: Exploring Manifest and Latent Aspects of the Experience, Journal of Sport and Tourism, 17(2):105-124.
  • Coghlan, A. (2011). Adventure Philanthropy Triallinga New Blend of Tourism and Volunteering. In Cauthe 2011: National Conference: Tourism: Creating a Brilliant Blend (ss.108-120). Güney Avustralya: University of South Australia School of Management.
  • Creswell, J.W. ve Poth, C.N. (2007). Qualitative Inquiry and Research Design:Choosing A-among Five Approaches. Londra: Sage Publications.
  • Filo, K., Fechner, D. ve Inoue, Y. (2019). Charity Sport Event Participants and Fundraising: An Examination of Constraints and Negotiation Strategies, Sport Management Review, 17(2):105-124.
  • Filo, K. ve Coghlan, A.(2016). Exploring the Positive Psychology Domains of Well-Being Activated Through Charity Sport Event Experiences, Event Management, 20 (2):181-199.
  • Filo, K., Spence, K. ve Sparvero, E.(2013). Exploring the Properties of Community among Charity Sport Event Participants, Managing Leisure, 18(3):194-212.
  • Filo, K., Funk, D.C. ve O’brien, D. (2011). Examining Motivation for Charity Sport Event Participation: A Comparison of Recreation-Based and Charity-Based Motives, Journal of Leisure Research, 43(4):491-518.
  • Filo, K., Funk, D.C. ve O’brien, D. (2009). The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event, Journal of Sport Management, 23(3):361-387.
  • Filo, K. R., Funk, D.C. ve O’brien, D. (2008). It’s Really not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation, Journal of Sport Management, 22(5):501-525.
  • Funk, D.C. ve James, J. (2001). The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport, Sport Management Review, 4(2):119-150.
  • Goodwin, A., Snelgrove, R., Wood, L. ve Taks, M.(2017). Leveraging Charity Sport Events to Develop a Connection to a Cause, Event Management, 21(2):175-184.
  • Inoue, Y., Heffernan, C., Yamaguchi, T. ve Filo, K. (2018). Social and Charitable Impacts of a Charity-Affiliated Sport Event: A Mixed Methods Study, Sport Management Review, 21(2):202-218.
  • Inoue, Y. ve Havard, C. T. (2014). Determinants and Consequences of the Perceived Social Impact of a Sport Event, Journal of Sport Management, 28(3):295-310.
  • Kothari, C.R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International.
  • Langford, C.P.H., Bowsher, J., Maloney, J.P. ve Lillis, P.P. (1997). Social Support: A Conceptual Analysis, Journal of Advanced Nursing, 25(1):95-100.
  • Lee, C.J., Sced, P.M. ve Chen, M.H. (2017). Does Sponsoring Charity Sport Events Improve Customer Behavioral Intention?, International Journal of Management, Economics and Social Sciences, 6(2):107-120.
  • Lyons, K. ve Wearing, S. (2008). Allfor a Good Cause? The Blurred Boundaries of Volunteering and Tourism, Journeys of Discovery in Volunteer Tourism, (2000):147-154.
  • Mastain, L. (2006). The Lived Experience of Spontaneous Altruism: A Phenomenological Study, Journal of Phenomenological Psychology, 37(1):25-52.
  • Midlarsky, E. ve Kahana, E. (1994). Altruism in Later Life. Amerika Birleşik Devletleri: Sage Publications.
  • Ritzenhein, D.N. (2000). One More Time: How Do You Motivate Donors?, New Directions for Philanthropic Fundraising, (29): 51-68.
  • Scott, A. ve Solomon, P.J. (2003). The Marketing Of Cause- Related Events: A Study of Participants as Consumers, Journal of Nonprofit and Public Sector Marketing, 11(2):43- 66.
  • Simpson,B. ve Willer,R. (2008). Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior, Social Psychology Quarterly, 71(1):37-52.
  • Snelgrove, R. ve Wood, L. (2010). Attracting and Leveraging Visitors at a Charity Cycling Event, Journal of Sport and Tourism, 15(4):269-285.
  • Taylor, R. ve Shanka, T. (2008). Cause for Event: Not-forprofit Marketing Through Participant Sports Events, Journal of Marketing Management, 24(9-10):945-958.
  • Tekin, H. H. (2012). Nitel Araştırma Yönteminin Bir Veri Toplama Tekniği Olarak Derinlemesine Görüşme, Sosyoloji Dergisi, 3(13):101-116.
  • Triantafyllidis, S. ve Kaplanidou, K. (2019). Marathon Runners: A Fertile Market for “Green” Donations?, Journal of Global Sport Management, (2019):1-14.
  • Yavuzer, N. (2017). Bir Pro-sosyal Davranış Kaynağı Olarak Özgeci Motivasyonun İlgili Alan Yazını Işığında Değerlendirilmesi, Hasan Ali Yücel Eğitim Fakültesi Dergisi, 14(1):105.
  • Yetim, Ç.A. ve Işık, A.D. (2016). Sosyal Amaç Bağlantılı Etkinliklere Katılımı Etkileyen Başlıca Motivasyon Faktörleri: Fethiye Yaşam İçin Yarış Örneği, Journal of International Social Research, 9(43):1766-1775.
  • Yıldırım, A. ve Şimşek, H. (2013). Sosyal Bilimlerde Nitel Araştırma. Ankara: Seçkin Yayınları.
  • Wood, L., Snelgrove, R. ve Danylchuk, K. (2010). Segmenting Volunteer Fundraisers at a Charity Sport Event, Journal of Nonprofit and Public Sector Marketing, 22(1):38-54.
  • Woolf, J., Heere, B. ve Walker, M.(2013). Do Charity Sport Events Function as “Brandfests” in The Development of Brand Community?, Journal of Sport Management, 27(2):95-107.
  • Won, D., Park, M. ve Turner, B.A. (2010). Motivations for Participating in Health Related Charity Sport Events, Journal of Venue and Event Management, 1(1):17-44.

Motivations for Participating in Charity Sport Events for Participants

Year 2020, , 41 - 51, 02.04.2020
https://doi.org/10.17123/atad.713567

Abstract

Charity sport events have occured as method for charitable organizations and philanthropic people. For these events in which include philanthropy and physical activity the participants are being influenced by different motivations. For this reason the aim of this study was to determine the motivation of people who participated in the charity sport events (Veloturk Gran Fondo Bycle Race in Cesme). Following the literature review, the primary data of the study has been collected through the execution of 26 in-depth and semi-structured interviews with chartiy sport events participants in Cesme by snowball sampling method. Content analysis was applied to the extracted data. According to the findings; philanthropy motivation, pro-social behavior, recreational motivations and an individual’s involvement with the sport, the place in which the event is held (philanthropy tourism), were found as the effective reasons on participant. The main reasons is to participate in sport event, so that healthy life, competition, desire to be successful, hedonic impulses, testing of skills, priority motivations. Moreover, the findings show that charity sport events are beneficial for society.

References

  • Batson, C.D. ve Powell, A.A. (2003). Altruism and Prosocial Behavior. İçinde T. Millon ve M.J. Lerner (Editörler), Handbook of Psychology (ss.463-484). Amerika Birleşik Devletleri: John Wiley and Sons.
  • Beard, J.G. ve Ragheb, M.G. (1983). Measuring Leisure Motivation, Journal of Leisure Research, 15(3):219-228.
  • Benabou, R. ve Tirole, J. (2006). Incentives and Prosocial Behavior, American Economic Review, 96(5):1652-1678.
  • Bennett, R., Mousley, W., Kitchin, P. ve Ali-Choudhury, R. (2007). Motivations for Participating in Charity-Affiliated Sporting Events, Journal of Customer Behaviour, 6 (2):155-178.
  • Caprara, G.V. ve Steca, P. (2005). Self–Efficacy Beliefs as Determinants of Prosocial Behavior Conduciveto Life Satisfaction Across Ages, Journal of Social and Clinical Psychology, 24(2):191-217.
  • Chiu, W., Lee,Y.J. ve Won, D. (2016). Bifactor Analysis of Motivation for Charity Sport Event Participation, International Review on Public and Nonprofit Marketing, 13(1):1- 13.
  • Coghlan, A. (2012). An Autoethnographic Account of a Cycling Charity Challenge Event: Exploring Manifest and Latent Aspects of the Experience, Journal of Sport and Tourism, 17(2):105-124.
  • Coghlan, A. (2011). Adventure Philanthropy Triallinga New Blend of Tourism and Volunteering. In Cauthe 2011: National Conference: Tourism: Creating a Brilliant Blend (ss.108-120). Güney Avustralya: University of South Australia School of Management.
  • Creswell, J.W. ve Poth, C.N. (2007). Qualitative Inquiry and Research Design:Choosing A-among Five Approaches. Londra: Sage Publications.
  • Filo, K., Fechner, D. ve Inoue, Y. (2019). Charity Sport Event Participants and Fundraising: An Examination of Constraints and Negotiation Strategies, Sport Management Review, 17(2):105-124.
  • Filo, K. ve Coghlan, A.(2016). Exploring the Positive Psychology Domains of Well-Being Activated Through Charity Sport Event Experiences, Event Management, 20 (2):181-199.
  • Filo, K., Spence, K. ve Sparvero, E.(2013). Exploring the Properties of Community among Charity Sport Event Participants, Managing Leisure, 18(3):194-212.
  • Filo, K., Funk, D.C. ve O’brien, D. (2011). Examining Motivation for Charity Sport Event Participation: A Comparison of Recreation-Based and Charity-Based Motives, Journal of Leisure Research, 43(4):491-518.
  • Filo, K., Funk, D.C. ve O’brien, D. (2009). The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event, Journal of Sport Management, 23(3):361-387.
  • Filo, K. R., Funk, D.C. ve O’brien, D. (2008). It’s Really not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation, Journal of Sport Management, 22(5):501-525.
  • Funk, D.C. ve James, J. (2001). The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport, Sport Management Review, 4(2):119-150.
  • Goodwin, A., Snelgrove, R., Wood, L. ve Taks, M.(2017). Leveraging Charity Sport Events to Develop a Connection to a Cause, Event Management, 21(2):175-184.
  • Inoue, Y., Heffernan, C., Yamaguchi, T. ve Filo, K. (2018). Social and Charitable Impacts of a Charity-Affiliated Sport Event: A Mixed Methods Study, Sport Management Review, 21(2):202-218.
  • Inoue, Y. ve Havard, C. T. (2014). Determinants and Consequences of the Perceived Social Impact of a Sport Event, Journal of Sport Management, 28(3):295-310.
  • Kothari, C.R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International.
  • Langford, C.P.H., Bowsher, J., Maloney, J.P. ve Lillis, P.P. (1997). Social Support: A Conceptual Analysis, Journal of Advanced Nursing, 25(1):95-100.
  • Lee, C.J., Sced, P.M. ve Chen, M.H. (2017). Does Sponsoring Charity Sport Events Improve Customer Behavioral Intention?, International Journal of Management, Economics and Social Sciences, 6(2):107-120.
  • Lyons, K. ve Wearing, S. (2008). Allfor a Good Cause? The Blurred Boundaries of Volunteering and Tourism, Journeys of Discovery in Volunteer Tourism, (2000):147-154.
  • Mastain, L. (2006). The Lived Experience of Spontaneous Altruism: A Phenomenological Study, Journal of Phenomenological Psychology, 37(1):25-52.
  • Midlarsky, E. ve Kahana, E. (1994). Altruism in Later Life. Amerika Birleşik Devletleri: Sage Publications.
  • Ritzenhein, D.N. (2000). One More Time: How Do You Motivate Donors?, New Directions for Philanthropic Fundraising, (29): 51-68.
  • Scott, A. ve Solomon, P.J. (2003). The Marketing Of Cause- Related Events: A Study of Participants as Consumers, Journal of Nonprofit and Public Sector Marketing, 11(2):43- 66.
  • Simpson,B. ve Willer,R. (2008). Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior, Social Psychology Quarterly, 71(1):37-52.
  • Snelgrove, R. ve Wood, L. (2010). Attracting and Leveraging Visitors at a Charity Cycling Event, Journal of Sport and Tourism, 15(4):269-285.
  • Taylor, R. ve Shanka, T. (2008). Cause for Event: Not-forprofit Marketing Through Participant Sports Events, Journal of Marketing Management, 24(9-10):945-958.
  • Tekin, H. H. (2012). Nitel Araştırma Yönteminin Bir Veri Toplama Tekniği Olarak Derinlemesine Görüşme, Sosyoloji Dergisi, 3(13):101-116.
  • Triantafyllidis, S. ve Kaplanidou, K. (2019). Marathon Runners: A Fertile Market for “Green” Donations?, Journal of Global Sport Management, (2019):1-14.
  • Yavuzer, N. (2017). Bir Pro-sosyal Davranış Kaynağı Olarak Özgeci Motivasyonun İlgili Alan Yazını Işığında Değerlendirilmesi, Hasan Ali Yücel Eğitim Fakültesi Dergisi, 14(1):105.
  • Yetim, Ç.A. ve Işık, A.D. (2016). Sosyal Amaç Bağlantılı Etkinliklere Katılımı Etkileyen Başlıca Motivasyon Faktörleri: Fethiye Yaşam İçin Yarış Örneği, Journal of International Social Research, 9(43):1766-1775.
  • Yıldırım, A. ve Şimşek, H. (2013). Sosyal Bilimlerde Nitel Araştırma. Ankara: Seçkin Yayınları.
  • Wood, L., Snelgrove, R. ve Danylchuk, K. (2010). Segmenting Volunteer Fundraisers at a Charity Sport Event, Journal of Nonprofit and Public Sector Marketing, 22(1):38-54.
  • Woolf, J., Heere, B. ve Walker, M.(2013). Do Charity Sport Events Function as “Brandfests” in The Development of Brand Community?, Journal of Sport Management, 27(2):95-107.
  • Won, D., Park, M. ve Turner, B.A. (2010). Motivations for Participating in Health Related Charity Sport Events, Journal of Venue and Event Management, 1(1):17-44.
There are 38 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Fatma Özdal This is me 0000-0001-8779-3215

Publication Date April 2, 2020
Published in Issue Year 2020

Cite

APA Özdal, F. (2020). Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri. Anatolia: Turizm Araştırmaları Dergisi, 31(1), 41-51. https://doi.org/10.17123/atad.713567
AMA Özdal F. Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri. Anatolia: Turizm Araştırmaları Dergisi. April 2020;31(1):41-51. doi:10.17123/atad.713567
Chicago Özdal, Fatma. “Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri”. Anatolia: Turizm Araştırmaları Dergisi 31, no. 1 (April 2020): 41-51. https://doi.org/10.17123/atad.713567.
EndNote Özdal F (April 1, 2020) Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri. Anatolia: Turizm Araştırmaları Dergisi 31 1 41–51.
IEEE F. Özdal, “Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri”, Anatolia: Turizm Araştırmaları Dergisi, vol. 31, no. 1, pp. 41–51, 2020, doi: 10.17123/atad.713567.
ISNAD Özdal, Fatma. “Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri”. Anatolia: Turizm Araştırmaları Dergisi 31/1 (April 2020), 41-51. https://doi.org/10.17123/atad.713567.
JAMA Özdal F. Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri. Anatolia: Turizm Araştırmaları Dergisi. 2020;31:41–51.
MLA Özdal, Fatma. “Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri”. Anatolia: Turizm Araştırmaları Dergisi, vol. 31, no. 1, 2020, pp. 41-51, doi:10.17123/atad.713567.
Vancouver Özdal F. Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım Güdüleri. Anatolia: Turizm Araştırmaları Dergisi. 2020;31(1):41-5.