Domestic and Foreign Tourist Experience: The Case of Gallipoli Nationality Based Analysis

Year 2019, Volume: 30 Issue: 3, 163 - 173, 06.12.2019

Neslihan Cavlak , Ruziye Cop

https://doi.org/10.17123/atad.656006

Cited By: 3

Abstract

The aim of this study is to evaluate the experience of the tourists who have visited the same destinations in the same time period and have similar experiences, and to find out whether there is any difference between the experiences of the groups of domestic and foreign tourists. The research was carried out on the local and foreign tourists visiting the Gallipoli and stayed there at least one night. The sample of the study consisted of 652 participants, 409 of which were domestic tourists and 243 foreign tourists. The data were collected by face to face survey technique. The results of the study show that there are differences between the experiences of local and foreign tourists who visited the Gallipoli in the same time period. It is observed that local tourists have experienced more emotional experience than foreign tourists in the destination.

Keywords

Customer experience, Gallipoli, Rational tourist experience, Emotional tourist experience

Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz

Abstract

Bu çalışmanın amacı, aynı destinasyonu aynı zaman diliminde ziyaret eden ve benzer deneyimler yaşayan turistlerin destinasyonda yaşadıkları deneyimin değerlendirmesini yapmak ve yerli ve yabancı turist gruplarının yaşadıkları deneyimler arasında bir farklılık olup olmadığını ortaya koymaktır. Araştırma, Çanakkale – Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden ve burada en az bir gece konaklama yapan yerli ve yabancı turistler üzerinde yapılmıştır. Araştırmanın örneklemini 409 yerli turist ve 243 yabancı turist olmak üzere toplam 652 katılımcı oluşturmaktadır. Araştırma verileri yüz yüze anket tekniği kullanılarak toplanmıştır. Araştırmanın sonuçları, aynı zaman diliminde Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden yerli ve yabancı turistlerin yaşadıkları deneyimler arasında bazı farklılıklar olduğunu ortaya koymaktadır. Yerli turistlerin destinasyonda yabancı turistlere göre daha duygusal bir deneyim yaşadıkları görülmektedir.

Keywords

Müşteri deneyimi, Gelibolu Yarımadası Tarihi Milli Parkı, Rasyonel turist deneyimi, Duygusal turist deneyimi

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