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Year 2013, Volume: 27 Issue: 2, 43 - 62, 14.04.2013

Sevtap Ünal , Fulya Aslay , Özlem Akbulut

Abstract

It is a fact that especially in developed countries, people give importance to their status for showing their positions in the society or for holding a position. In addition, it is known that people aim to be respected by having products which are signs of high status. In this study, it has been aimed to measure the effect of materialism, as an indicator of people’s commitment to their material possessions, over status consumption. Also, it has been tried to analyze whether there is a relation among status consumption, materialism and demographic features or not. This study has been carried out by applying a questionnaire to people who own plasma/LCD, indicators of status. According to the results of questionnaire, people with high tendency towards materialism have high status consumption and these people are in the pursuit of avoiding plainness and of finding happiness by having material possessions.

Keywords

Status consumption materialism consumer behave

References

  • Belk, R. W. (1984). “Three Scales to Measure Constructs Related to Materialism: Reliability, Validity and Relationships to Measures of Happiness”, Advances in Consumer Research, 12(1): 291-297.
  • Belk, R. W. (1985). “Materialism: Trait Aspects of Living in the Material World”. J Consumer Res 12, 265-280.
  • Chrıstopher, A. N.,Victoria, K., Kristen M. A., Leonard, W., Noel, H. (2004). “Materialism and Affective Well-Being:The Role of Social Support Personality and Individual Differences”, Vol. 37, 463–470.
  • Chen, J. (2002). “Chinese Identification, Acculturation and Conspicuous Consumption in a Multicultural Society: A Theoretical Framework and Emprical Evidence”, The University of Guelph, Phd. Dissertation, UMI. Churchill, G. A., George, P. (1979). "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6 (June), 23-35.
  • Eastman, K.J., Fredenberger, B., Campbell, D. and Calvert, S. (1997). “The Relationship Between Status Consumtion and Materialism: A CrossCultural Comparison of Chinese”, Mexican and American Students, Journal of Marketing Theory and Practice, 52-66.
  • Eastman, J. K., Goldsmith, R. E. and Flynn, L. R. (1999). “Status Consumption In Consumer”
  • Fournier, S. and Richins, M. L.(1991). “Some Theoretical and Popular Notions Concerning Materialism. In F. W. Rumin (Ed.), “To Have Possessions: A Handbook on Ownership and Property (special issuse)”, 6(6), 4034
  • Ger, G. And Belk, R.W. (1996). “Cross-Cultural Differences in Materialism”, journal of economic Psychology, Vol:17, 55-57.
  • Goldsmith, R.E., Clark, R. A., and Goldsmith, E. B. (2006). “Extending the Psychological Profile of Market Mavenism”, Journal of Consumer Behaviour, 5, 411-419.
  • Heaney, J. G., Goldsmith, R.E. and Jusoh, W.J.W. (2005). “Status Consumption Among Malaysion Consumers: Exploring Its Relationships with Materialism and Attention-to-Social-Comparison-Information”, Journal of International Consumer Marketing, Vol. 17, No:4, 83-98.
  • Joy, A. and Walendorf, M. (1996). The Devolopment of Consumer Culture in the Third World . Theories of Globalisin and Localism (Consumption Marketing), South-VVestem College Publishing.
  • Kasser, T. and Ahuvia, A. C. (2002). “Materialistic Values and Well-Being in Business Students”, European Journal of Social Psychology, 32, 1371
  • Kilsheimer, J. C. (1993). “Status Consumption: The Development and Implications of a Scale Measuring the Motivation to Consume For Status”, The Florida State University, Phd. Dissertation,UMI.
  • Kurtuluş, K. (2004). “Pazarlama Araştırmaları”, Literatür Yayıncılık.
  • Lynn, M. and Haris, J. (1997). “The Desire for Unique Consumer Products: A New Individual Differences Scale”. PsychMarke 14, 601-616.
  • Mason, R. S. (1981). “Conspicuous Consumption: A Study of Exceptional Consumer Behavior”, Faruborough: Gower.
  • Mason, R. S. (1992). “Modelling the Demand for Status Goods”, Working Paper, University of Sanford, Springvale, ME.
  • Moschis, G. P. and Roy, L. M. (1982). "A Longitudinal Study of Television Advertising Effects", Journal of Consumer Research, 9 (December), 279-28
  • O'cass, A. and Mcewen, H. (2004). “Exploring Consumer Status and Conspicuous Consumption”,Journal of Consumer Behaviour 4 (1), 25
  • Odabaşı, Y. (1999). “Tüketim Kültürü:Yetinen Toplumun Tüketen Topluma Dönüşümü”,Sistem Yayıncılık, İstanbul.
  • Parker, R. S., Diana, H. and Charles, H. (2009). “The Perception of Materialism in a Global Market:A Comparison of Younger Chinese and United States Consumers”, Journal of International Business and Cultural Studies.
  • Richins, M. L. and Scott, D. (1992). “A Consumer Values Orientation for Materialism and its Measurement: Scale Development And Validation”, Journal of Consumer Research, Vol.19, No:3, 303- 316.
  • Richins, M.L. (2004). “The Material Values Scale: Measurement Properties and Development of a Short Form”, Journal of Consumer Research, Vol. 31, No. 1, 210.
  • Roberts, J. (2000). “Consuming in a Consumer Culture: College Students, Materialism, Status Consumption and Complusive Buying”, Marketing Management Journal, Fall/ Winter 2000, 76-91.
  • Roberts, A.J., Gwin, C.F. and Martinez, C.R. (2004). “The Influence of Family Structure on Consumer Behaviour: A Re-Inquiry and Extension of Rindfleisch Et al. 1997 in Mexico”, Journal of Marketing Theory and Practice, (Winter), 61-79.
  • Sandal, E. K. (2007). “Kahramanmaraş’ın Üç Mahallesinde Karşılaştırmalı Kültür Coğrafyası Açısından Bir İnceleme”, Ç. Ü. Sosyal Bilimler Enstitüsü Dergisi, C. 16 (2): 473-486
  • Sangkhawasi, T, LM Johri. (2007). “Impact of Status Brand Strategy on Materialism in Thailand”, Journal of Consumer Marketing, Vol:24, Iss:5, 275-282.
  • Veblen, T. (1902). “The Theory of The Leisure Class”, New York: Macmillan, An Economic Study of Institutions (68-101).
  • Veblen, T. (2005). “Aylak Sınıfın Teorisi”, Çeviren: Zeynep Gültekin ve Cumhur Atay, Babil Yayınları, No:48, İstanbul.
  • Yücel Doğan, S. (2010). “Materyalist Eğilimlerin Demografik Özelliklere Göre Farklılaşmasına Yönelik Bir Araştırma”, C. Ü. İktisadi ve İdari Bilimler Fakültesi, Cilt 11, Sayı 1.
  • Wackman, D. B., Reale, G. And Ward, S. (1972). "Racial Differences in Responses to Advertising Among Adolescents in Television in Day-toDay Life”, Ed: E. A. Rubenstein et al., Rockville, MD: U.S. Department of Health, Education, and Welfare, 543-551.
  • Wang, J., Wallendorf, M. (2006). “Materialism, Status Signaling and Product Satisfaction”, J Acad Market Science; 34(4):494-505.
  • Ward, S. and Wackman, D. (1971). “Family and Media Influences on Adolescent Consumer Learning”. Am Behav Scientist 14, 415-427.
  • Watson, J. J. (2003). “The Relationship of Materialism to Spending Tendencies, Saving, and Debt”, Journal of Economic Psychology, Vol.24, 723-739. Zinkhan, G. M. (1994). "Advertising, Materialism and Quality of Life” Journal Of Advertising 23, No:2, 1-4.

MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA

Year 2013, Volume: 27 Issue: 2, 43 - 62, 14.04.2013

Sevtap Ünal , Fulya Aslay , Özlem Akbulut

Abstract

Özellikle gelişmiş toplumlarda kişilerin toplumdaki konumlarını
göstermek veya belli bir konum elde etmek için statüye önem verdikleri ayrıca
maddiyata dayalı ve statü göstergesi yüksek olan ürünleri tüketerek itibar sahibi
olmayı amaçladıkları bilinmektedir. Bu çalışmada kişilerin maddiyata verdikleri
önemin göstergesi olan materyalizmin statü tüketimi üzerindeki etkisini ölçmek
amaçlanmıştır. Ayrıca statü tüketimi ile materyalizmin demografik özellikler ile
ilişkili olup olmadığı belirlenmeye çalışılmıştır. Çalışma statüye önem veren
kişileri kapsaması amacıyla bir statü göstergesi olarak düşünülen plazma/LCD
televizyon sahibi kişiler üzerinde anket yöntemi uygulanarak
gerçekleştirilmiştir. Anket çalışması sonucuna göre statü tüketiminin materyalist
eğilimi yüksek kişilerde daha fazla olduğu ve materyalist eğilimi yüksek
kişilerin sadelikten kaçınma, maddi varlıklara sahip olarak bunlarla mutluluğu
yakalama davranışı gösterdikleri belirlenmiştir.

Keywords

Statü tüketimi materyalizm tüketici davranışı

References

  • Belk, R. W. (1984). “Three Scales to Measure Constructs Related to Materialism: Reliability, Validity and Relationships to Measures of Happiness”, Advances in Consumer Research, 12(1): 291-297.
  • Belk, R. W. (1985). “Materialism: Trait Aspects of Living in the Material World”. J Consumer Res 12, 265-280.
  • Chrıstopher, A. N.,Victoria, K., Kristen M. A., Leonard, W., Noel, H. (2004). “Materialism and Affective Well-Being:The Role of Social Support Personality and Individual Differences”, Vol. 37, 463–470.
  • Chen, J. (2002). “Chinese Identification, Acculturation and Conspicuous Consumption in a Multicultural Society: A Theoretical Framework and Emprical Evidence”, The University of Guelph, Phd. Dissertation, UMI. Churchill, G. A., George, P. (1979). "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6 (June), 23-35.
  • Eastman, K.J., Fredenberger, B., Campbell, D. and Calvert, S. (1997). “The Relationship Between Status Consumtion and Materialism: A CrossCultural Comparison of Chinese”, Mexican and American Students, Journal of Marketing Theory and Practice, 52-66.
  • Eastman, J. K., Goldsmith, R. E. and Flynn, L. R. (1999). “Status Consumption In Consumer”
  • Fournier, S. and Richins, M. L.(1991). “Some Theoretical and Popular Notions Concerning Materialism. In F. W. Rumin (Ed.), “To Have Possessions: A Handbook on Ownership and Property (special issuse)”, 6(6), 4034
  • Ger, G. And Belk, R.W. (1996). “Cross-Cultural Differences in Materialism”, journal of economic Psychology, Vol:17, 55-57.
  • Goldsmith, R.E., Clark, R. A., and Goldsmith, E. B. (2006). “Extending the Psychological Profile of Market Mavenism”, Journal of Consumer Behaviour, 5, 411-419.
  • Heaney, J. G., Goldsmith, R.E. and Jusoh, W.J.W. (2005). “Status Consumption Among Malaysion Consumers: Exploring Its Relationships with Materialism and Attention-to-Social-Comparison-Information”, Journal of International Consumer Marketing, Vol. 17, No:4, 83-98.
  • Joy, A. and Walendorf, M. (1996). The Devolopment of Consumer Culture in the Third World . Theories of Globalisin and Localism (Consumption Marketing), South-VVestem College Publishing.
  • Kasser, T. and Ahuvia, A. C. (2002). “Materialistic Values and Well-Being in Business Students”, European Journal of Social Psychology, 32, 1371
  • Kilsheimer, J. C. (1993). “Status Consumption: The Development and Implications of a Scale Measuring the Motivation to Consume For Status”, The Florida State University, Phd. Dissertation,UMI.
  • Kurtuluş, K. (2004). “Pazarlama Araştırmaları”, Literatür Yayıncılık.
  • Lynn, M. and Haris, J. (1997). “The Desire for Unique Consumer Products: A New Individual Differences Scale”. PsychMarke 14, 601-616.
  • Mason, R. S. (1981). “Conspicuous Consumption: A Study of Exceptional Consumer Behavior”, Faruborough: Gower.
  • Mason, R. S. (1992). “Modelling the Demand for Status Goods”, Working Paper, University of Sanford, Springvale, ME.
  • Moschis, G. P. and Roy, L. M. (1982). "A Longitudinal Study of Television Advertising Effects", Journal of Consumer Research, 9 (December), 279-28
  • O'cass, A. and Mcewen, H. (2004). “Exploring Consumer Status and Conspicuous Consumption”,Journal of Consumer Behaviour 4 (1), 25
  • Odabaşı, Y. (1999). “Tüketim Kültürü:Yetinen Toplumun Tüketen Topluma Dönüşümü”,Sistem Yayıncılık, İstanbul.
  • Parker, R. S., Diana, H. and Charles, H. (2009). “The Perception of Materialism in a Global Market:A Comparison of Younger Chinese and United States Consumers”, Journal of International Business and Cultural Studies.
  • Richins, M. L. and Scott, D. (1992). “A Consumer Values Orientation for Materialism and its Measurement: Scale Development And Validation”, Journal of Consumer Research, Vol.19, No:3, 303- 316.
  • Richins, M.L. (2004). “The Material Values Scale: Measurement Properties and Development of a Short Form”, Journal of Consumer Research, Vol. 31, No. 1, 210.
  • Roberts, J. (2000). “Consuming in a Consumer Culture: College Students, Materialism, Status Consumption and Complusive Buying”, Marketing Management Journal, Fall/ Winter 2000, 76-91.
  • Roberts, A.J., Gwin, C.F. and Martinez, C.R. (2004). “The Influence of Family Structure on Consumer Behaviour: A Re-Inquiry and Extension of Rindfleisch Et al. 1997 in Mexico”, Journal of Marketing Theory and Practice, (Winter), 61-79.
  • Sandal, E. K. (2007). “Kahramanmaraş’ın Üç Mahallesinde Karşılaştırmalı Kültür Coğrafyası Açısından Bir İnceleme”, Ç. Ü. Sosyal Bilimler Enstitüsü Dergisi, C. 16 (2): 473-486
  • Sangkhawasi, T, LM Johri. (2007). “Impact of Status Brand Strategy on Materialism in Thailand”, Journal of Consumer Marketing, Vol:24, Iss:5, 275-282.
  • Veblen, T. (1902). “The Theory of The Leisure Class”, New York: Macmillan, An Economic Study of Institutions (68-101).
  • Veblen, T. (2005). “Aylak Sınıfın Teorisi”, Çeviren: Zeynep Gültekin ve Cumhur Atay, Babil Yayınları, No:48, İstanbul.
  • Yücel Doğan, S. (2010). “Materyalist Eğilimlerin Demografik Özelliklere Göre Farklılaşmasına Yönelik Bir Araştırma”, C. Ü. İktisadi ve İdari Bilimler Fakültesi, Cilt 11, Sayı 1.
  • Wackman, D. B., Reale, G. And Ward, S. (1972). "Racial Differences in Responses to Advertising Among Adolescents in Television in Day-toDay Life”, Ed: E. A. Rubenstein et al., Rockville, MD: U.S. Department of Health, Education, and Welfare, 543-551.
  • Wang, J., Wallendorf, M. (2006). “Materialism, Status Signaling and Product Satisfaction”, J Acad Market Science; 34(4):494-505.
  • Ward, S. and Wackman, D. (1971). “Family and Media Influences on Adolescent Consumer Learning”. Am Behav Scientist 14, 415-427.
  • Watson, J. J. (2003). “The Relationship of Materialism to Spending Tendencies, Saving, and Debt”, Journal of Economic Psychology, Vol.24, 723-739. Zinkhan, G. M. (1994). "Advertising, Materialism and Quality of Life” Journal Of Advertising 23, No:2, 1-4.
There are 34 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Sevtap Ünal

Fulya Aslay

Özlem Akbulut This is me

Publication Date April 14, 2013
Published in Issue Year 2013 Volume: 27 Issue: 2

Cite

APA Ünal, S., Aslay, F., & Akbulut, Ö. (2013). MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA. Atatürk Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 27(2), 43-62.
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