Locals’ perception towards place identity on support for tourism development in rural destination: the moderator role of length of residency

Year 2022, Volume: 5 Issue: 2, 190 - 203, 29.07.2022

Ozan Atsız , Onur Cüneyt Kahraman , Soner Beşcanlar

https://doi.org/10.53353/atrss.1090513

Cited By: 1

Abstract

This study aims is to examine the effect of place identity perception of local people living in rural destinations on the tourism support. In this context, a model has been proposed that includes tourism support and place identity variables. In addition, in this model the moderating role of the duration of residence of the local people has been examined. For these purposes, a quantitative research approach has been adopted and a self-administered questionnaire has been applied to the residents in Yozgat to obtain the research data. Following data collection cutting date, 455 valid questionnaires were collected and analyzed. The present research revealed that uniqueness, continuity, and self-efficacy dimensions of place identity do not have a significant effect on the intention to support tourism, while the dimension of self-esteem affects the tourism support. In addition, our findings fail to support that the duration of residence does not have any moderator role between the dimensions of place identity and tourism support.

Keywords

Place identity, tourism support, local resident, tourism development, rural destination, Yozgat

Kırsal Destinasyonda Yerel Halkın Yer Kimliği Algısının Turizmin Gelişimine Desteği: İkamet Edilen Sürenin Rolü

Abstract

Bu çalışmanın amacı kırsal destinasyonda yaşayan yerel halkın yer kimliği algısının turizme verilen desteğe etkisini incelemektir. Bu kapsamda, yer kimliği ve turizm davranışı gösteren destek değişkenlerini içeren bir model önerilmiştir. Ayrıca, bu modelde yerel halkın ikamet süresinin nasıl bir düzenleyici role sahip olduğu incelenmiştir. Bu amaçlar doğrultusunda, nicel araştırma yaklaşımı benimsenmiş ve araştırma verisini elde edebilmek için Yozgat ilinde yaşayan yerel halka anket tekniği uygulanmıştır. Veri toplama süreci sonucunda 455 adet anket analize dâhil edilmiştir. Araştırma bulgularına göre, yer kimliği boyutlarından benzersizlik, süreklilik ve öz yeterliliğin turizme destek niyeti üzerinde anlamlı bir etkisinin olmadığı görülürken özsaygı boyutunun turizme desteği etkilediği görülmüştür. Ayrıca, ikamet edilen sürenin yer kimliği boyutları ile turizm desteği arasında herhangi bir düzenleyici role sahip olmadığı ortaya konmuştur.

Keywords

Yer kimliği, turizme destek, turizm gelişimi, yerel halk, kırsal destinasyon, Yozgat

References

• Ap, J., & Crompton, J. L. (1998). Developing and testing a tourism impact scale. Journal of Travel Research, 37(2). https://doi.org/10.1177/004728759803700203
• Atsız, O. (2021). Az gelişmiş Bir Destinasyonda Yerel Halkın Turizme Yönelik Desteği: Yozgat Örneği. Anatolia: Turizm Araştırmaları Dergisi, 32(2), 224–257. https://doi.org/10.17123/atad.897887
• Aytaç, M., & Öngen, B. (2012). Doğrulayıcı faktör analizi ile yeni çevresel paradigma ölçeğinin yapı geçerliliğinin incelenmesi. İstatistikçiler Dergisi: İstatistik ve Aktüerya, 5(1), 14-22.
• Breakwell, G. (1986). Coping with threatened identities. Methuen.
• Buzlukçu, C., & Avcıkurt, C. (2021). Yerel Halkın Turizme Yönelik Tutumlarında Yer Kimliği Ve Topluluğa Bağlılığın Etkisi. Pamukkale University Journal of Social Sciences Institute, 43, 117–138. https://doi.org/10.30794/pausbed.753992
• Çelik, S., & Rasoolimanesh, S. M. (2021). Residents’ Attitudes towards Tourism, Cost–Benefit Attitudes, and Support for Tourism: A Pre-development Perspective. Tourism Planning & Development, 1-19.
• Chen, C.-F., & Chen, P.-C. (2010). Resident Attitudes toward Heritage Tourism Development. Tourism Geographies, 12(4). https://doi.org/10.1080/14616688.2010.516398
• Chen, S., Wang, S., & Xu, H. (2017). Influence of Place Identity on Residents’ Attitudes to Dark Tourism. Journal of China Tourism Research, 13(4), 338–356. https://doi.org/10.1080/19388160.2017.1401023
• Chin, W. W. (2010). How to Write Up and Report PLS Analyses. Içinde V. . Vinzi, W. . Chin, J. Henseler, & H. Wang (Ed.), Handbook of Partial Least Squares: Concepts, methods and application (ss. 645–689). Springer. https://doi.org/10.1007/978-3-540-32827-8_29
• Çiçek, D., & Sarı, Y. (2018). Yerel Halkın Turizme Olan Desteği: Türkiye’deki Sakin Şehirler Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 29(2). https://doi.org/10.17123/atad.488175
• Crocker, J., & Park, L. E. (2004). The Costly Pursuit of Self-Esteem. Psychological Bulletin, 130(3), 392–414. https://doi.org/10.1037/0033-2909.130.3.392
• Falahati, L., & Fazli Sabri, M. (2015). An Exploratory Study of Personal Financial Wellbeing Determinants: Examining the Moderating Effect of Gender. Asian Social Science, 11(4). https://doi.org/10.5539/ass.v11n4p33
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
• Forza, C., & Filippini, R. (1998). TQM impact on quality conformance and customer satisfaction: a causal model. International Journal Of Production Economics, 55(1), 1-20.
• Greider, T., & Garkovich, L. (1994). Landscapes: The Social Construction of Nature and the Environment. Rural Sociology, 59(1), 1–24. https://doi.org/10.1111/j.1549-0831.1994.tb00519.x
• Greider, T., & Garkovich, L. (2010). Landscapes: The Social Construction of Nature and the Environment. Rural Sociology, 59(1), 1–24. https://doi.org/10.1111/j.1549-0831.1994.tb00519.x
• Gu, H., & Ryan, C. (2008). Place attachment, identity and community impacts of tourism—the case of a Beijing hutong. Tourism Management, 29(4), 637–647. https://doi.org/10.1016/j.tourman.2007.06.006
• Gursoy, D., & Nunkoo, R. (2019). The Routledge Handbook of Tourism Impacts: Theoretical and Applied Perspectives. Routledge.
• Gursoy, D., & Rutherford, D. G. (2004). Host attitudes toward tourism: An improved structural model. Annals of Tourism Research, 31(3). https://doi.org/10.1016/j.annals.2003.08.008
• Hague, C. (2005). Planning and place identity. Içinde C. Hague & P. Jenkins (Ed.), Place Identity, Participation and Planning. Routledge.
• Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2014). Multivariate data analysis, Seventh Edition. Pearson Education Limited Harlow, Essex.Hauge, Å. L. (2007). Identity and Place: A Critical Comparison of Three Identity Theories. Architectural Science Review, 50(1), 44–51. https://doi.org/10.3763/asre.2007.5007
• Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
• Kamata, H. (2022). Tourist destination residents’ attitudes towards tourism during and after the COVID-19 pandemic. Current Issues in Tourism, 25(1), 134–149. https://doi.org/10.1080/13683500.2021.1881452
• Korpela, K. M. (1989). Place-identity as a product of environmental self-regulation. Journal of Environmental Psychology, 9(3), 241–256. https://doi.org/10.1016/S0272-4944(89)80038-6
• Kuo, N.-T., Cheng, Y.-S., Chang, K.-C., & Hu, S.-M. (2021). How social capital affects support intention: The mediating role of place identity. Journal of Hospitality and Tourism Management, 46, 40–49. https://doi.org/10.1016/j.jhtm.2020.11.005
• Kutay Karaçor, E., & Akçam, E. (2016). Yer kimliği, toplum duyusu ve çevresel tutum değişkenleri arasındaki kavramsal ilişkinin yapısal eşitlik modellemesi ile açıklanması. Turkish Journal of Forestry | Türkiye Ormancılık Dergisi, 17(2), 194. https://doi.org/10.18182/tjf.17330
• Liang, Z., Luo, H., & Bao, J. (2021). A longitudinal study of residents’ attitudes toward tourism development. Current Issues in Tourism, 1–15. https://doi.org/10.1080/13683500.2021.1874314
• Lv, Q., & Xie, X. (2017). Community involvement and place identity: the role of perceived values, perceived fairness, and subjective well-being. Asia Pacific Journal of Tourism Research, 22(9), 951–964. https://doi.org/10.1080/10941665.2017.1345772
• Mccool, S. F., & Martin, S. R. (1994). Community Attachment and Attitudes Toward Tourism Development. Journal of Travel Research, 32(3). https://doi.org/10.1177/004728759403200305
• Mehra, A., Kilduff, M., & Brass, D. J. (1998). At The Margıns: A Dıstınctıveness Approach To The Socıal Identıty And Socıal Networks Of Underrepresented Groups. Academy of Management Journal, 41(4), 441–452. https://doi.org/10.2307/257083
• Nunkoo, R., & Ramkissoon, H. (2011). Residents’ satisfaction with community attributes and support for tourism. Journal of Hospitality and Tourism Research, 35(2). https://doi.org/10.1177/1096348010384600
• Nunkoo, R., Smith, S. L. J., & Ramkissoon, H. (2013). Residents’ attitudes to tourism: A longitudinal study of 140 articles from 1984 to 2010. Journal of Sustainable Tourism, 21(1). https://doi.org/10.1080/09669582.2012.673621
• Obradović, S., & Stojanović, V. (2021). Measuring residents’ attitude toward sustainable tourism development: a case study of the Gradac River gorge, Valjevo (Serbia). Tourism Recreation Research, 1–13. https://doi.org/10.1080/02508281.2020.1870073
• Okuyucu, A., & Somuncu, M. (2012). Kültürel mirasın korunması ve turizm amaçlı kullanılmasında yerel halkın algı ve tutumlarının belirlenmesi: Osmaneli ilçe merkezi örneği. Ankara Üniversitesi Çevrebilimleri Dergisi, 4(1), 37–51. https://doi.org/10.1501/Csaum_0000000061
• Proshansky, H. M., Fabian, A. K., & Kaminoff, R. (1983). Place-identity: Physical world socialization of the self. Journal of Environmental Psychology, 3(1), 57–83. https://doi.org/10.1016/S0272-4944(83)80021-8
• Ram, Y., Björk, P., & Weidenfeld, A. (2016). Authenticity and place attachment of major visitor attractions. Tourism Management, 52, 110–122. https://doi.org/10.1016/j.tourman.2015.06.010
• Rasoolimanesh, S. M., & Jaafar, M. (2016). Residents’ perception toward tourism development: a pre-development perspective. Journal of Place Management and Development, 9(1). https://doi.org/10.1108/JPMD-10-2015-0045
• Relph, E. (1992). Modernity and the reclamation of place’. Içinde D. Seamon (Ed.), Dwelling, Seeing and Designing: Towards a phenomenological ecology. State University of New York Press.
• Ryu, E. (2011). Effects of skewness and kurtosis on normal-theory based maximum likelihood test statistic in multilevel structural equation modeling. Behavior research methods, 43(4), 1066-1074.
• Shumaker, S. A., & Taylor, R. B. (1983). Toward a clarification of people-place relationships: a model of attachment to place. Içinde Environmental Psychology: Directions and Perspectives.
• Stylidis, D. (2018). Place Attachment, Perception of Place and Residents’ Support for Tourism Development. Tourism Planning & Development, 15(2), 188–210. https://doi.org/10.1080/21568316.2017.1318775
• Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 45, 260–274. https://doi.org/10.1016/j.tourman.2014.05.006
• Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics (5th ed.). Allyn & Bacon/Pearson Education.
• Toprak, L. (2015). Mardin’de Halkın Turizm Algısı. Elektronik Sosyal Bilimler Dergisi, 14(54), 201–218.
• Twigger-Ross, C. L., & Uzzell, D. L. (1996). Place and identity processes. Journal of Environmental Psychology, 16(3), 205–220. https://doi.org/10.1006/jevp.1996.0017
• Um, S., & Crompton, J. L. (1987). Measuring Resident’s Attachment Levels In A Host Community. Journal of Travel Research, 26(1), 27–29. https://doi.org/10.1177/004728758702600105
• Wang, S. (2016). Roles of place identity distinctiveness and continuity on resident attitude toward tourism. European Journal of Tourism Research, 13, 58–68.
• Wang, S., & Chen, J. S. (2015). The influence of place identity on perceived tourism impacts. Annals of Tourism Research, 52, 16–28. https://doi.org/10.1016/j.annals.2015.02.016
• Wang, S., Chen, S., & Xu, H. (2019). Resident attitudes towards dark tourism, a perspective of place-based identity motives. Current Issues in Tourism, 22(13), 1601–1616. https://doi.org/10.1080/13683500.2017.1390553
• Wang, S., & Xu, H. (2015). Influence of place-based senses of distinctiveness, continuity, self-esteem and self-efficacy on residents’ attitudes toward tourism. Tourism Management, 47, 241–250. https://doi.org/10.1016/j.tourman.2014.10.007
• Wood, R., & Bandura, A. (1989). Impact of conceptions of ability on self-regulatory mechanisms and complex decision making. Journal of Personality and Social Psychology, 56(3), 407–415. https://doi.org/10.1037/0022-3514.56.3.407
• Yeşilyurt, H., & Koçak, N. (2020). Yerel Halkın Turizmin Gelişimine Yönelik Algı ve Desteğinde Yer Kimliği ve Yer İmajının Rolü. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 8(4), 1–1. https://doi.org/10.18506/anemon.628054
• Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274–284. https://doi.org/10.1016/j.tourman.2009.03.007