Heatmap creation with YOLO-Deep SORT system customized for in-store customer behavior analysis

Year 2024, Volume: 66 Issue: 1, 118 - 131, 14.06.2024

Murat Şimşek , Mehmet Kemal Tekbaş

https://doi.org/10.33769/aupse.1378578

Abstract

Due to the limitations of the hardware system, analysis of retail stores has caused problems such as excessive workload, incomplete analysis, slow analysis speed, difficult data collection, non-real-time data collection, passenger flow statistics, and density analysis. However, heatmaps are a viable solution to these problems and provide adaptable and effective analysis. In this paper, we propose to use the deep sequence tracking algorithm together with the YOLO object recognition algorithm to create heatmap visualizations. We will present key innovations of our customized YOLO-Deep SORT system to solve some fundamental problems in in-store customer behavior analysis. These innovations include our use of footpad targeting to make bounding boxes more precise and less noisy. Finally, we made a comprehensive evaluation and comparison to determine the success rate of our system and found that the success rate was higher than the systems we compared in the literature. The results show that our heatmap visualization enables accurate, timely, and detailed analysis.

Keywords

Heatmap visualization, retail analysis, YOLO, object detection, object tracking, machine learning, deep learning

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