Marketing Communication Strategies For Distance Learning

Year 2016, Volume: 16 Issue: 4, 111 - 128, 15.12.2016

Assoc. Prof. Dr. Murat Ataizi , Assoc. Prof. Dr. Necip Serdar Sever

https://doi.org/10.18037/ausbd.415564

Abstract

 Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. Highly developed and competitive organization in the market of educational services, owing to an effective and flexible system of accumulation and utilization of scientific, business, financial and information resources. Impact: Formation of a qualitatively new learning culture in the framework of the involved institutions enhanced by technology and revealed in three dimensions: a universal self-organized student, existence of a working network of professional development and research of faculty; and the appreciation of the phenomenon of continuous learning. Universities and other educational institutions interested in introducing or disseminating educational and consulting services using up-to-date Web-technologies are welcome to collaboration. 

The marketing of education is a controversial issue. Although the opinions on the signification of the educational institution as a product and the students as the customers still remains arguable the transformation of the instruction process as a student-based model requires the utilization of the marketing opportunities are used. Teaching has been increasingly developed as a learner-centered model, shaping the process as a life-long learners experience to match their existing knowledge and skills is crucial. 

Keywords

Distance Learning, Marketing Communication

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