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SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY

Year 2019, BEYKOZ AKADEMİ 2019 ÖZEL SAYI, 21 - 30, 01.10.2019
https://doi.org/10.14514/byk.m.26515393.2019.sp/21-30

Abstract

Inclusive business, which is a concept that is attracting increasing attention, aims to provide goods, services or livelihoods in a scalable way by enabling people living at the bottom of the economic pyramid to take part in the value chain of the company's core business. This study aims to investigate private sector’s level of engagement in inclusive business, the changes put forward in the supply chains of the companies which implemented these models and the relationship between inclusiveness and business model innovation. According to the results of the survey research, there is still a lack of interest and/or awareness regarding inclusive business among Turkish companies, particularly in terms of including the low income producers in the supply chain as suppliers. On the other hand, the research also shows that there is a strong relationship between supply chain innovativeness and inclusiveness, as well as company’s future intentions to engage in inclusive business. Considering these findings, this study argues that developing the innovativeness capabilities of companies not only in terms of their products and services, but also their business models has the potential to increase companies’ adoption of inclusive business.

References

  • Bask, A., Halme, M., Kallio, M., & Kuula, M. (2013). Consumer preferences for sustainability and their impact on supply chain management The case of mobile phones. International Journal of Physical Distribution & Logistics Management, 43(5-6), 380-406.
  • Bolis, I., Brunoro, C. M., & Sznelwar, L. I. (2014). Work in corporate sustainability policies: The contribution of ergonomics. Work-a Journal of Prevention Assessment & Rehabilitation, 49(3), 417-431.
  • Callan, S. J., & Thomas, J. M. (2009). Corporate financial performance and Corporate Social Performance: An Update and Reinvestigation. Corporate Social Responsibility and Environmental Management, 16(2), 61-78.
  • Calton, J. M., Werhane, P. H., Hartman, L. P., & Bevan, D. (2013). Building partnerships to create social and economic value at the base of the global development pyramid. Journal of Business Ethics, 117(4), 721-733.
  • Chang, D. S., & Kuo, L. C. R. (2008). The effects of sustainable development on firms' financial performance - an empirical approach. Sustainable Development, 16(6), 365-380.
  • Cooney, K., & Shanks, T. R. W. (2010). New approaches to old problems: market-based strategies for poverty alleviation. Social Service Review, 84(1), 29-55.
  • Dey, B. L., Binsardi, B., Prendergast, R., & Saren, M. (2013). A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30(4), 297-322.
  • Dragomir, V. D., & Anghel, E. R. (2011). Social responsibility practices regarding facilities granted to employees and consumer protection in selected European companies. Amfiteatru Economic, 13(29), 86-103.
  • Duran-Encalada, J. A., & Paucar-Caceres, A. (2012). A system dynamics sustainable business model for Petroleos Mexicanos (Pemex): case based on the Global Reporting Initiative. Journal of the Operational Research Society, 63(8), 1065-1078.
  • Fang, S. R., Huang, C. Y., & Huang, S. W. L. (2010). Corporate social responsibility strategies, dynamic capability and organizational performance: Cases of top Taiwan-selected benchmark enterprises. African Journal of Business Management, 4(1), 120-132.
  • Gimenez, C., & Tachizawa, E. M. (2012). Extending sustainability to suppliers: a systematic literature review. Supply Chain Management-an International Journal, 17(5), 531543.
  • Glover, J. L., Champion, D., Daniels, K. J., & Dainty, A. J. D. (2014). An institutional theory perspective on sustainable practices across the dairy supply chain. International Journal of Production Economics, 152, 102-111.
  • Gold, S., Hahn, R., & Seuring, S. (2013). Sustainable supply chain management in "Base of the Pyramid" food projects-A path to triple bottom line approaches for multinationals? International Business Review, 22(5), 784-799.
  • Grob, S., & Benn, S. (2014). Conceptualising the adoption of sustainable procurement: an institutional theory perspective. Australasian Journal of Environmental Management, 21(1), 11-21.
  • Hill, R. P., & Rapp, J. M. (2014). Codes of ethical conduct: A bottom-up approach. Journal of Business Ethics, 123(4), 621-630.
  • Kuzma, J., & Kuzhabekova, A. (2011). Corporate social responsibility for nanotechnology oversight. Medicine Health Care and Philosophy, 14(4), 407-419.
  • Lee, D., Moon, J., Cho, J., Kang, H. G., & Jeong, J. (2014). From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group. Asia Pacific Business Review, 20(3), 461-483.
  • Li, Y. J., Zhao, X. K., Shi, D., & Li, X. (2014). Governance of sustainable supply chains in the fast fashion industry. European Management Journal, 32(5), 823-836.
  • Lin, M. J., Lee, D. C., & Lee, L. T. (2011). Using Tobin's Q ratio to testing the stakeholder theory applied to the corporate social performance. African Journal of Business Management, 5(34), 12951-12957.
  • Lu, R. X. A., Lee, P. K. C., & Cheng, T. C. E. (2012). Socially responsible supplier development: Construct development and measurement validation. International Journal of Production Economics, 140(1), 160-167.
  • Lungu, C. I., Dascalu, C., Caraiani, C., & Balea, E. C. (2014). Econometric approach of the scenarios regarding the impact of the consumer's empowerment and companies' responsibility for environment sustainability on the electricity market performance. Amfiteatru Economic, 16(35), 187-200.
  • Martinez, P., Perez, A., & del Bosque, I. R. (2013). Measuring corporate social responsibility in tourism: development and validation of an efficient measurement scale in the hospitality industry. Journal of Travel & Tourism Marketing, 30(4), 365-385.
  • Metzner, R. J., & Fischer, F. M. (2010). Fatigue and workability in Brazilian textile companies in different corporate social responsibility score groups. International Journal of Industrial Ergonomics, 40(3), 289-294.
  • Mitra, R. (2011). Framing the corporate responsibility-reputation linkage: The case of Tata Motors in India. Public Relations Review, 37(4), 392-398.
  • Morali, O., & Searcy, C. (2013). A review of sustainable supply chain management practices in canada. Journal of Business Ethics, 117(3), 635-658.
  • Mzembe, A. N., & Meaton, J. (2014). Driving corporate social responsibility in the malawian mining industry: a stakeholder perspective. Corporate Social Responsibility and Environmental Management, 21(4), 189-201.
  • Oberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR practices and consumer perceptions. Journal of Business Research, 66(10), 1839-1851.
  • Prud'homme, B., & Raymond, L. (2013). Sustainable development practices in the hospitality industry: An empirical study of their impact on customer satisfaction and intentions. International Journal of Hospitality Management, 34, 116-126.
  • Rangan, V. K., Chu, M., & Petkoski, D. (2011). Segmenting the base of the pyramid. Harvard Business Review, 89(6), 113-+.
  • Reimann, F., Ehrgott, M., Kaufmann, L., & Carter, C. R. (2012). Local stakeholders and local legitimacy: MNEs' social strategies in emerging economies. Journal of International Management, 18(1), 1-17.
  • Sharma, A., & Lee, M. D. P. (2012). Sustainable global enterprise: perspectives of stuart Hart, Ans Kolk, Sanjay Sharma, and Sandra Waddock. Journal of Management Inquiry, 21(2), 161-178.
  • Spence, L., & Bourlakis, M. (2009). The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose. Supply Chain Management-an International Journal, 14(4), 291-302.
  • VanSandt, C. V., & Sud, M. (2012). Poverty alleviation through partnerships: a road less travelled for business, governments, and entrepreneurs. Journal of Business Ethics, 110(3), 321-332.
  • Varsei, M., Soosay, C., Fahimnia, B., & Sarkis, J. (2014). Framing sustainability performance of supply chains with multidimensional indicators. Supply Chain Management-an International Journal, 19(3), 242-257.
  • Viswanathan, M., & Sridharan, S. (2012). Product development for the bop: insights on concept and prototype development from university-based student projects in India. Journal of Product Innovation Management, 29(1), 52-69.
  • Weidner, K. L., Rosa, J. A., & Viswanathan, M. (2010). Marketing to subsistence consumers: Lessons from practice. Journal of Business Research, 63(6), 559-569.
  • Wolf, J. (2011). Sustainable supply chain management integration: a qualitative analysis of the German manufacturing industry. Journal of Business Ethics, 102(2), 221-235.
  • Wolf, J. (2013). Improving the sustainable development of firms: the role of employees. Business Strategy and the Environment, 22(2), 92-108.
  • Zeng, F., Li, J., Zhu, H., Cai, Z. Y., & Li, P. C. (2013). How international firms conduct societal marketing in emerging markets. Management International Review, 53(6), 841-868.
Year 2019, BEYKOZ AKADEMİ 2019 ÖZEL SAYI, 21 - 30, 01.10.2019
https://doi.org/10.14514/byk.m.26515393.2019.sp/21-30

Abstract

References

  • Bask, A., Halme, M., Kallio, M., & Kuula, M. (2013). Consumer preferences for sustainability and their impact on supply chain management The case of mobile phones. International Journal of Physical Distribution & Logistics Management, 43(5-6), 380-406.
  • Bolis, I., Brunoro, C. M., & Sznelwar, L. I. (2014). Work in corporate sustainability policies: The contribution of ergonomics. Work-a Journal of Prevention Assessment & Rehabilitation, 49(3), 417-431.
  • Callan, S. J., & Thomas, J. M. (2009). Corporate financial performance and Corporate Social Performance: An Update and Reinvestigation. Corporate Social Responsibility and Environmental Management, 16(2), 61-78.
  • Calton, J. M., Werhane, P. H., Hartman, L. P., & Bevan, D. (2013). Building partnerships to create social and economic value at the base of the global development pyramid. Journal of Business Ethics, 117(4), 721-733.
  • Chang, D. S., & Kuo, L. C. R. (2008). The effects of sustainable development on firms' financial performance - an empirical approach. Sustainable Development, 16(6), 365-380.
  • Cooney, K., & Shanks, T. R. W. (2010). New approaches to old problems: market-based strategies for poverty alleviation. Social Service Review, 84(1), 29-55.
  • Dey, B. L., Binsardi, B., Prendergast, R., & Saren, M. (2013). A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30(4), 297-322.
  • Dragomir, V. D., & Anghel, E. R. (2011). Social responsibility practices regarding facilities granted to employees and consumer protection in selected European companies. Amfiteatru Economic, 13(29), 86-103.
  • Duran-Encalada, J. A., & Paucar-Caceres, A. (2012). A system dynamics sustainable business model for Petroleos Mexicanos (Pemex): case based on the Global Reporting Initiative. Journal of the Operational Research Society, 63(8), 1065-1078.
  • Fang, S. R., Huang, C. Y., & Huang, S. W. L. (2010). Corporate social responsibility strategies, dynamic capability and organizational performance: Cases of top Taiwan-selected benchmark enterprises. African Journal of Business Management, 4(1), 120-132.
  • Gimenez, C., & Tachizawa, E. M. (2012). Extending sustainability to suppliers: a systematic literature review. Supply Chain Management-an International Journal, 17(5), 531543.
  • Glover, J. L., Champion, D., Daniels, K. J., & Dainty, A. J. D. (2014). An institutional theory perspective on sustainable practices across the dairy supply chain. International Journal of Production Economics, 152, 102-111.
  • Gold, S., Hahn, R., & Seuring, S. (2013). Sustainable supply chain management in "Base of the Pyramid" food projects-A path to triple bottom line approaches for multinationals? International Business Review, 22(5), 784-799.
  • Grob, S., & Benn, S. (2014). Conceptualising the adoption of sustainable procurement: an institutional theory perspective. Australasian Journal of Environmental Management, 21(1), 11-21.
  • Hill, R. P., & Rapp, J. M. (2014). Codes of ethical conduct: A bottom-up approach. Journal of Business Ethics, 123(4), 621-630.
  • Kuzma, J., & Kuzhabekova, A. (2011). Corporate social responsibility for nanotechnology oversight. Medicine Health Care and Philosophy, 14(4), 407-419.
  • Lee, D., Moon, J., Cho, J., Kang, H. G., & Jeong, J. (2014). From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group. Asia Pacific Business Review, 20(3), 461-483.
  • Li, Y. J., Zhao, X. K., Shi, D., & Li, X. (2014). Governance of sustainable supply chains in the fast fashion industry. European Management Journal, 32(5), 823-836.
  • Lin, M. J., Lee, D. C., & Lee, L. T. (2011). Using Tobin's Q ratio to testing the stakeholder theory applied to the corporate social performance. African Journal of Business Management, 5(34), 12951-12957.
  • Lu, R. X. A., Lee, P. K. C., & Cheng, T. C. E. (2012). Socially responsible supplier development: Construct development and measurement validation. International Journal of Production Economics, 140(1), 160-167.
  • Lungu, C. I., Dascalu, C., Caraiani, C., & Balea, E. C. (2014). Econometric approach of the scenarios regarding the impact of the consumer's empowerment and companies' responsibility for environment sustainability on the electricity market performance. Amfiteatru Economic, 16(35), 187-200.
  • Martinez, P., Perez, A., & del Bosque, I. R. (2013). Measuring corporate social responsibility in tourism: development and validation of an efficient measurement scale in the hospitality industry. Journal of Travel & Tourism Marketing, 30(4), 365-385.
  • Metzner, R. J., & Fischer, F. M. (2010). Fatigue and workability in Brazilian textile companies in different corporate social responsibility score groups. International Journal of Industrial Ergonomics, 40(3), 289-294.
  • Mitra, R. (2011). Framing the corporate responsibility-reputation linkage: The case of Tata Motors in India. Public Relations Review, 37(4), 392-398.
  • Morali, O., & Searcy, C. (2013). A review of sustainable supply chain management practices in canada. Journal of Business Ethics, 117(3), 635-658.
  • Mzembe, A. N., & Meaton, J. (2014). Driving corporate social responsibility in the malawian mining industry: a stakeholder perspective. Corporate Social Responsibility and Environmental Management, 21(4), 189-201.
  • Oberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR practices and consumer perceptions. Journal of Business Research, 66(10), 1839-1851.
  • Prud'homme, B., & Raymond, L. (2013). Sustainable development practices in the hospitality industry: An empirical study of their impact on customer satisfaction and intentions. International Journal of Hospitality Management, 34, 116-126.
  • Rangan, V. K., Chu, M., & Petkoski, D. (2011). Segmenting the base of the pyramid. Harvard Business Review, 89(6), 113-+.
  • Reimann, F., Ehrgott, M., Kaufmann, L., & Carter, C. R. (2012). Local stakeholders and local legitimacy: MNEs' social strategies in emerging economies. Journal of International Management, 18(1), 1-17.
  • Sharma, A., & Lee, M. D. P. (2012). Sustainable global enterprise: perspectives of stuart Hart, Ans Kolk, Sanjay Sharma, and Sandra Waddock. Journal of Management Inquiry, 21(2), 161-178.
  • Spence, L., & Bourlakis, M. (2009). The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose. Supply Chain Management-an International Journal, 14(4), 291-302.
  • VanSandt, C. V., & Sud, M. (2012). Poverty alleviation through partnerships: a road less travelled for business, governments, and entrepreneurs. Journal of Business Ethics, 110(3), 321-332.
  • Varsei, M., Soosay, C., Fahimnia, B., & Sarkis, J. (2014). Framing sustainability performance of supply chains with multidimensional indicators. Supply Chain Management-an International Journal, 19(3), 242-257.
  • Viswanathan, M., & Sridharan, S. (2012). Product development for the bop: insights on concept and prototype development from university-based student projects in India. Journal of Product Innovation Management, 29(1), 52-69.
  • Weidner, K. L., Rosa, J. A., & Viswanathan, M. (2010). Marketing to subsistence consumers: Lessons from practice. Journal of Business Research, 63(6), 559-569.
  • Wolf, J. (2011). Sustainable supply chain management integration: a qualitative analysis of the German manufacturing industry. Journal of Business Ethics, 102(2), 221-235.
  • Wolf, J. (2013). Improving the sustainable development of firms: the role of employees. Business Strategy and the Environment, 22(2), 92-108.
  • Zeng, F., Li, J., Zhu, H., Cai, Z. Y., & Li, P. C. (2013). How international firms conduct societal marketing in emerging markets. Management International Review, 53(6), 841-868.
There are 39 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Dicle Yurdakul 0000-0001-9026-8606

Publication Date October 1, 2019
Submission Date August 19, 2019
Acceptance Date September 20, 2019
Published in Issue Year 2019 BEYKOZ AKADEMİ 2019 ÖZEL SAYI

Cite

APA Yurdakul, D. (2019). SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY. Beykoz Akademi Dergisi21-30. https://doi.org/10.14514/byk.m.26515393.2019.sp/21-30
AMA Yurdakul D. SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY. Beykoz Akademi Dergisi. Published online October 1, 2019:21-30. doi:10.14514/byk.m.26515393.2019.sp/21-30
Chicago Yurdakul, Dicle. “SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY”. Beykoz Akademi Dergisi, October (October 2019), 21-30. https://doi.org/10.14514/byk.m.26515393.2019.sp/21-30.
EndNote Yurdakul D (October 1, 2019) SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY. Beykoz Akademi Dergisi 21–30.
IEEE D. Yurdakul, “SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY”, Beykoz Akademi Dergisi, pp. 21–30, October 2019, doi: 10.14514/byk.m.26515393.2019.sp/21-30.
ISNAD Yurdakul, Dicle. “SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY”. Beykoz Akademi Dergisi. October 2019. 21-30. https://doi.org/10.14514/byk.m.26515393.2019.sp/21-30.
JAMA Yurdakul D. SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY. Beykoz Akademi Dergisi. 2019;:21–30.
MLA Yurdakul, Dicle. “SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY”. Beykoz Akademi Dergisi, 2019, pp. 21-30, doi:10.14514/byk.m.26515393.2019.sp/21-30.
Vancouver Yurdakul D. SUSTAINABILITY THROUGH BUSINESS MODEL AND SUPPLY CHAIN INNOVATION: AN EXPLORATORY STUDY ON INCLUSIVE BUSINESS MODELS IN TURKEY. Beykoz Akademi Dergisi. 2019:21-30.