Abstract
Nowadays the activities offered towards meeting the demands and the needs of the humans take part within the frequently used service concept. While service is showing diversity and variety in terms of offering, Service Sector includes many sectors. Service Marketing exists, having the topics to be realized while considering the specific characteristics of service, in every field of service. One of those fields is Law. One of the professions representing service in field of law is the advocacy. There is a sort of exchanging service between the advocates and their clients. Within this context, assessing the advocate client relationship from the service marketing point of view, determining the advisee-client relationship between advocates and the lawsuit holders and finding out main factors in advisee's selecting advocates constitutes the purpose of this study. The research area is Turkey focusing on the cities of İstanbul, Ankara, İzmir, Bursa, Diyarbakır, Mersin and Trabzon. The study has a descriptive character, and the questionnaire technique is used in the practice part. Questions have been asked for determining the demographic and descriptive characteristic of the participants in the first part of the questionnaire; and the consumer-client relationship between the advocate-advisee in the second part. Cronbach's alpha analysis has been applied for the reliability of the questions and 0.918 has been found as the reliability parameter. For the analysis of the data acquired, descriptive statistics, T test and one sided ANOVA test was practiced on. At the end of the data acquired, despite majority of the client's knowing their advocates enough are not satisfied from the service they received and stated that they will not advice their advocates to the people in their vicinity. At the end of the research, it was concluded that majority of the participants specified with the simple random method get their advocates insufficient, selecting a different advocate will change the lawsuit process and the confidence to the advocacy was shaken. It was also determined that participants stating toward the gender factor was not a factor that could affect the lawsuit process.
References
- Akdoğan, C. (2011). Hizmet pazarlamasında kalite anlayışı: Servqual ve servperf kalite
- modellerinin karşılaştırılmasına yönelik bir uygulama, Yüksek Lisans Tezi, Cumhuriyet Üniversitesi
- Sosyal Bilimler Enstitüsü, s. 1.
- Akil, C. (2012). Türkiye Barolar Birliği Disiplin Kurulu Kararları Işığında Avukatın Görevini
- Özenle Yerine Getirme Yükümlülüğü, Hacettepe Hukuk Fak. Derg., 2(1): 11-26
- Asher, M. (1989). Measuring customer satisfaction, The TQM magazine, Vol.1, Issue. 2.
- Biçer, D. (2007). Toplam Kalite Yönetimi Çerçevesinde Hizmet Pazarlaması ve Bir Araştırma,
- Yüksek Lisans Tezi, Cumhuriyet Üniversitesi, Sosyal Bilimler Enstitüsü, Sivas, s.46.
- Gronross, C. (1982). An applied service marketing theory, European Journal of Marketing
- İslamoğlu A. H. (2000). Pazarlama Yönetimi, Beta Basım Yayınevi, İstanbul, s. 325-327.
- Özgüven, N. (2008). Hizmet pazarlamasında müşteri memnuniyeti ve ulaştırma sektörü
- üzerinde bir uygulama, ege akademik bakış, 8(2): 651-682.
- Sayım, F., ve Aydın, V. (2011). Hizmet sektörü özellikleri ve sistematik olmayan risklerin
- sektör menkul Kıymetleri ile etkileşimine dair teorik bir çalışma, Dumlupınar Üniversitesi, Sosyal
- Bilimler Dergisi, sayı,29, s. 246.
- Tarcan, E. (2001). Hizmet yönetiminde kalite ve müşteri tatmini ölçümü, İstanbul Üniversitesi
- yayınları, İstanbul.
- Yenipınar, F. (2013). Hukuki Ve Sosyal Perspektifte Avukatlık Kariyeri Gaziantep Örneği,
- Yüksek lisans tezi, Gaziantep üniversitesi, sosyal bilimler enstitüsü, s. 13.
- http://mygtakca.blogcu.com/avukatin-haklari-ve-yukumlulukleri/13285377( Erişim Tarihi :
- 02.2014)
- http://www.karamanbarosu.org.tr/Print.aspx?ID=15177&Tip=Duyuru( Erişim
- Tarihi:11.12.2014)
- http://www.selulozis.org.tr/isci_recep_html/2005/04_piyasa_ve_avk.html
- http://bavder.com.tr/?p=makale0ku&id=104( Erişim Tarihi:7.11.214)
- Günergök, Ö. (2003). Avukatın sır saklama yükümlülüğü, AÜEHFD, Cilt. 7, Sayı.1-2, s. 655.
- h t t p : / / w e b . e b a r o . w e b . t r / u p l o a d s / 5 5 / A V U K A T L I K T A % 2 0 G E -
- LECE%C4%9E%C4%B0N%20UZMANI%20PR0JES%C4%B0/agup2donemtez.pdf( Erişim Tarihi:
- 08.2014)
- http://mygtakca.blogcu.com( Erişim Tarihi:15.12.2014)
- http://www.karamanbarosu.org.tr( Erişim Tarihi:11.12.2014)
- http://bavder.com.tr (Erişim Tarihi: 7.11.2014)
Abstract
Nowadays the activities offered towards meeting the demands and the needs of the humans take part within the frequently used service concept. While service is showing diversity and variety in terms of offering, Service Sector includes many sectors. Service Marketing exists, having the topics to be realized while considering the specific characteristics of service, in every field of service. One of those fields is Law. One of the professions representing service in field of law is the advocacy. There is a sort of exchanging service between the advocates and their clients. Within this context, assessing the advocate client relationship from the service marketing point of view, determining the advisee-client relationship between advocates and the lawsuit holders and finding out main factors in advisee's selecting advocates constitutes the purpose of this study. The research area is Turkey focusing on the cities of İstanbul, Ankara, İzmir, Bursa, Diyarbakır, Mersin and Trabzon. The study has a descriptive character, and the questionnaire technique is used in the practice part. Questions have been asked for determining the demographic and descriptive characteristic of the participants in the first part of the questionnaire; and the consumer-client relationship between the advocate-advisee in the second part. Cronbach's alpha analysis has been applied for the reliability of the questions and 0.918 has been found as the reliability parameter. For the analysis of the data acquired, descriptive statistics, T test and one sided ANOVA test was practiced on. At the end of the data acquired, despite majority of the client's knowing their advocates enough are not satisfied from the service they received and stated that they will not advice their advocates to the people in their vicinity. At the end of the research, it was concluded that majority of the participants specified with the simple random method get their advocates insufficient, selecting a different advocate will change the lawsuit process and the confidence to the advocacy was shaken. It was also determined that participants stating toward the gender factor was not a factor that could affect the lawsuit process.
References
- Akdoğan, C. (2011). Hizmet pazarlamasında kalite anlayışı: Servqual ve servperf kalite
- modellerinin karşılaştırılmasına yönelik bir uygulama, Yüksek Lisans Tezi, Cumhuriyet Üniversitesi
- Sosyal Bilimler Enstitüsü, s. 1.
- Akil, C. (2012). Türkiye Barolar Birliği Disiplin Kurulu Kararları Işığında Avukatın Görevini
- Özenle Yerine Getirme Yükümlülüğü, Hacettepe Hukuk Fak. Derg., 2(1): 11-26
- Asher, M. (1989). Measuring customer satisfaction, The TQM magazine, Vol.1, Issue. 2.
- Biçer, D. (2007). Toplam Kalite Yönetimi Çerçevesinde Hizmet Pazarlaması ve Bir Araştırma,
- Yüksek Lisans Tezi, Cumhuriyet Üniversitesi, Sosyal Bilimler Enstitüsü, Sivas, s.46.
- Gronross, C. (1982). An applied service marketing theory, European Journal of Marketing
- İslamoğlu A. H. (2000). Pazarlama Yönetimi, Beta Basım Yayınevi, İstanbul, s. 325-327.
- Özgüven, N. (2008). Hizmet pazarlamasında müşteri memnuniyeti ve ulaştırma sektörü
- üzerinde bir uygulama, ege akademik bakış, 8(2): 651-682.
- Sayım, F., ve Aydın, V. (2011). Hizmet sektörü özellikleri ve sistematik olmayan risklerin
- sektör menkul Kıymetleri ile etkileşimine dair teorik bir çalışma, Dumlupınar Üniversitesi, Sosyal
- Bilimler Dergisi, sayı,29, s. 246.
- Tarcan, E. (2001). Hizmet yönetiminde kalite ve müşteri tatmini ölçümü, İstanbul Üniversitesi
- yayınları, İstanbul.
- Yenipınar, F. (2013). Hukuki Ve Sosyal Perspektifte Avukatlık Kariyeri Gaziantep Örneği,
- Yüksek lisans tezi, Gaziantep üniversitesi, sosyal bilimler enstitüsü, s. 13.
- http://mygtakca.blogcu.com/avukatin-haklari-ve-yukumlulukleri/13285377( Erişim Tarihi :
- 02.2014)
- http://www.karamanbarosu.org.tr/Print.aspx?ID=15177&Tip=Duyuru( Erişim
- Tarihi:11.12.2014)
- http://www.selulozis.org.tr/isci_recep_html/2005/04_piyasa_ve_avk.html
- http://bavder.com.tr/?p=makale0ku&id=104( Erişim Tarihi:7.11.214)
- Günergök, Ö. (2003). Avukatın sır saklama yükümlülüğü, AÜEHFD, Cilt. 7, Sayı.1-2, s. 655.
- h t t p : / / w e b . e b a r o . w e b . t r / u p l o a d s / 5 5 / A V U K A T L I K T A % 2 0 G E -
- LECE%C4%9E%C4%B0N%20UZMANI%20PR0JES%C4%B0/agup2donemtez.pdf( Erişim Tarihi:
- 08.2014)
- http://mygtakca.blogcu.com( Erişim Tarihi:15.12.2014)
- http://www.karamanbarosu.org.tr( Erişim Tarihi:11.12.2014)
- http://bavder.com.tr (Erişim Tarihi: 7.11.2014)
Details
| Primary Language | English |
|---|---|
| Journal Section | Review Article |
| Authors | |
| Publication Date | April 17, 2015 |
| Published in Issue | Year 2014 |
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