Analysis of the Relationship Between Strategic Planning and Total Quality Management

Year 2019, Volume: 16 Issue: 2, 1 - 19, 31.12.2019

Gulin İdil Sonmezturk Bolatan , Arzu Karaman Akgul

Abstract

Total quality management (TQM) is a philosophy that provides many benefits such as
more satisfied customers, reduced costs, higher quality products, and improved quality performance.
Globalization, changes in technology, and increasing uncertainties in the market creates a new
competitive environment for companies. TQM has an important role in the survival of companies in such
an unpredicted environment when it is integrated with the strategic plans. In other words strategic
planning is effective on the success of TQM. With this aim, the effect of strategic planning on total
quality management success is investigated in this study. Accordingly, a literature review is made,
hypotheses are developed, and the relationship between TQM and strategic planning is examined by using
partial least squares technique (PLS). Results of the data analysis illustrates that companies need to attend
more emphasis on quality results; information and analysis; top management commitment and leadership;
and employee responsibility and involvement in order to successfully implement TQM.

Keywords

Strategic Planning, Total Quality Management (TQM), Critical Success Factors

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