TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ

Year 2020, Volume: 10 Issue: 1, 319 - 348, 30.06.2020

Bülent Yıldız , Behzat Sayın

https://doi.org/10.18074/ckuiibfd.683723

Cited By: 9

Abstract

Son yıllarda hızla artan rekabetçi iş ortamında, firmaların tedarik zinciri ortaklarıyla yaptıkları stratejik iş ortaklığı ve tedarik zinciri ortaklarını inovasyon sürecine katılmanın önemi firmalar tarafından önem kazanmıştır. Bu bakımdan firmaların tedarik zinciri müşteri entegrasyonu ve ürün inovasyon kapasitesi, üzerinde durulması gereken önemli konular olmaktadır. Bu çalışmada müşteri entegrasyonunun firma performansı üzerindeki etkisinde, ürün inovasyon kapasitesinin aracılık etkisi araştırılmaktadır. Bu amaçla ilk 1000 ihracatçı firma arasından seçilen 96 imalat firmadan anket ile veri toplanmıştır. Araştırma modeli öncelikli olarak yapısal eşitlik modeli ile analiz edilmiştir. Analiz neticesinde müşteri entegrasyonunun firma performansı ve ürün inovasyon kapasitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ayrıca ürün inovasyon kapasitesinin de firma performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Process makro yöntemi ile yapılan aracılık testi sonucunda ise müşteri entegrasyonunun firma performansı üzerindeki etkisinde ürün inovasyon kapasitesinin aracılık rolü bulunduğu tespit edilmiştir.

Keywords

tedarik zinciri müşteri entegrasyonu, ürün inovasyonu, yapısal eşitlik

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