Using Simulation Programs in Business Administration Education: An Example in Turkey

Year 2019, Volume: 17 Issue: 34, 371 - 388, 13.09.2019

Harika Suklun

https://doi.org/10.35408/comuybd.495706

Abstract

As well as the theoretical knowledge given to the
students, they need to gain experience in the real world business environment.
Simulation programs enable students to set up a virtual company and manage the
company like a real business. Although there are many simulation programs in
the world of education, in this study University of Tennessee program which prepared
by faculty members is used. This course was a Capstone course for students to
understand the strategic marketing process that is applicable to any
organization about marketing their products or services. The focus group
methodology was used for this study with 13 senior students. The feedback
received by the students was collected and analyzed for the evaluation of the
course content, the ease and the usefulness of the program. This study, according to observations and students’ feedbacks confirmed
that simulation programs enable students transforming theoretical knowledge
into practices. 

Keywords

business administration, education, simulation

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