Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü

Emine Şahin; Ferihan Ayaz

Research Article

Use of Social Media as a Health Seeking Behaviour: Looking Into Covid-19 Related Social Media Posts on Facebook During The Measures of Isolation, Lockdown and Social Distance

Year 2021, Issue: 60, 185 - 215, 16.07.2021

Emine Şahin , Ferihan Ayaz

Abstract

The study aims to demonstrate how health seeking is reflected in users’ posts and comments in Covid-19-themed groups on Facebook as a social media platform, under the conditions of isolation, lockdown and social distance in the Covid-19 process. In this scope, the study examined Facebook groups: The Coronavirus (Covid-19) Information Exchange and Cooperation-Turkey, The Covid-19 Information Sharing Platform, and The Information and Solidarity Platform for Those Diagnosed with Covid-19 Turkey. 600 posts and comments were selected using the random sampling technique and analysed using descriptive method content analysis technique. This was conducted through a coding layout developed by the researchers based on field research (92.95% reliability) and showed that the participants mainly shared emotional support posts and comments that included good wishes/consolation/prayer/thanks (35.3%) and asked questions about the Covid-19 experience/treatment (41.3%) process for information. The posts differed by gender and 86.3% of them received comments. Finally, a word cloud was created using Python, and the overall distribution of the posts and comments was determined. The study demonstrates that digital channels and social networks are used for emotional support and as a source in seeking health information despite having problems such as causing the paradox of fear, issues of confidentiality, and a low confidence level.

Keywords

Health seeking behaviour, social media, Covid-19, Facebook, content

References

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Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü

Year 2021, Issue: 60, 185 - 215, 16.07.2021

Emine Şahin , Ferihan Ayaz

Abstract

Çalışmanın temel amacı Koronavirüs (Covid-19) sürecinde izolasyon, karantina ve sosyal mesafe şartlarında sağlık arama davranışı gösteren kişilerin, Facebook’un Covid-19 konulu gruplarında yaptıkları paylaşım ve yorumlarına sağlık arayışının nasıl yansıdığını ortaya koymaktır. Bu kapsamda Facebook’ta Corona virüsü (Covid-19) Bilgi Paylaşımı ve Yardımlaşma-Türkiye, Covid-19 Bilgi Paylaşım Platformu ve Covid-19 Yakalananlar Bilgi ve Birlik Platformu Türkiye sosyal medya grupları araştırmaya dâhil edilmiştir. Gruplardan 07 Ekim 2020 ve 07 Ocak 2021 tarihleri arasından basit rastlantısal örneklem tekniğiyle seçilen 600 paylaşım ve yorum betimsel yöntem ile içerik analizi tekniği kullanılarak incelenmiştir. Alanyazın taramasına dayanarak araştırmacılarca oluşturulan kodlama cetveli ile (güvenilirlik %92,95 olarak) paylaşım ve yorumlar analiz edilmiş analiz sonucunda katılımcıların ağırlıklı olarak iyi dilekler/teselli/dua/teşekkür (%35,3) içeren paylaşım ve yorumlarda bulunduğu, Covid-19’un deneyim/tedavi süreci hakkında soru sorarak (%41,3) diğer katılımcılardan bilgi talep ettiği belirlenmiştir. Elde edilen bulgulara göre paylaşım ve yorumlar cinsiyete göre farklılık göstermektedir, bulguların %86,3’ünü yorumlar oluşturmaktadır. Çalışmanın sonunda Python programlama dili kullanılarak kelime bulutu oluşturulmuş paylaşım ve yorumların genel dağılımı belirlenmiştir. Çalışmada bu anlamda sosyal ağların, sağlık bilgisi arama ve korku paradoksu, gizlilik, düşük güven düzeyi gibi sorunsallarına rağmen duygusal destek ve bilgiye ulaşmada bir kaynak olarak kullanıldığı ortaya konmaktadır.

Keywords

Sağlık arama davranışı, sosyal medya, Covid-19, Facebook, içerik

References

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Details

Primary Language	Turkish
Subjects	Communication and Media Studies
Journal Section	Research Articles
Authors	Emine Şahin 0000-0002-7269-0923 Ferihan Ayaz 0000-0003-3277-5188
Publication Date	July 16, 2021
Submission Date	January 15, 2021
Published in Issue	Year 2021 Issue: 60

Cite

APA	Şahin, E., & Ayaz, F. (2021). Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences(60), 185-215.
AMA	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. July 2021;(60):185-215.
Chicago	Şahin, Emine, and Ferihan Ayaz. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences, no. 60 (July 2021): 185-215.
EndNote	Şahin E, Ayaz F (July 1, 2021) Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences 60 185–215.
IEEE	E. Şahin and F. Ayaz, “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”, Connectist: Istanbul University Journal of Communication Sciences, no. 60, pp. 185–215, July 2021.
ISNAD	Şahin, Emine - Ayaz, Ferihan. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences 60 (July 2021), 185-215.
JAMA	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. 2021;:185–215.
MLA	Şahin, Emine and Ferihan Ayaz. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences, no. 60, 2021, pp. 185-1.
Vancouver	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. 2021(60):185-21.

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