THE TRAVEL PREFERENCES OF ELDERLY TRAVELERS LIVING IN ADANA

Year 2017, Volume: 26 Issue: 3, 109 - 124, 21.10.2017

Ebru Özgür Güler , Hüseyin Güler , Ceren Börüban

Abstract

According to Turkish Statistical Institute’s statistics and projections,
the proportion of elderly people living in Turkey has an increasing trend over
time and it is expected that Turkish population will be called old in the near
future. Therefore, studies about elderly customers become more important since
they will constitute a higher percentage of population when it is compared with
the past. This study is designed to investigate behaviors about travel
preferences of elderly travelers in Adana, Turkey, which will have a very old
population in the future. For this purpose, we conduct a survey to examine
travel preferences and priorities while choosing vacation routes, and barriers
on traveling & issues related to quality of staff & service.

Keywords

Elderly travelers, traveler behaviors, traveler barrier

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