The Relationship Between Corporate Social Responsibility and Employer Branding: A Study on Marina Employees

Year 2024, Volume: 16 Issue: 2, 211 - 230, 31.12.2024

Görkem Akgül , Edip Örücü

https://doi.org/10.18613/deudfd.1571540

Abstract

This study examines the relationship between Corporate Social Responsibility (CSR) and employer branding in the marina industry. Exploratory factor analysis and correlation analysis were conducted within the scope of the research. The findings reveal that there is a positive and strong relationship between CSR practices and employer brand. It has been determined that the interaction of CSR with employees, customers, and social stakeholders contributes to the strengthening of employer branding. These findings suggest that CSR practices in the marina industry not only fulfill environmental and social responsibilities but also serve as a crucial factor in enhancing the competitive advantage of businesses. This research fills an important gap in the literature as one of the few studies focusing on the relationship between CSR and employer branding in the marina industry.

Keywords

Corporate Social Responsibility, Employer Branding, Marina Industry, Correlation Analysis, Factor Analysis

Kurumsal Sosyal Sorumluluk ve İşveren Markası Arasındaki İlişki: Marina Çalışanları Üzerine Bir Araştırma

Abstract

Bu çalışma, marinacılık sektöründe Kurumsal Sosyal Sorumluluk (KSS) ile işveren markası arasındaki ilişkiyi incelemektedir. Araştırma kapsamında keşfedici faktör analizi yapılmış ve korelasyon analizi uygulanmıştır. Elde edilen bulgular, KSS uygulamaları ile işveren markası arasında pozitif ve güçlü bir ilişki olduğunu ortaya koymaktadır. KSS’nin, çalışanlar, müşteriler ve sosyal paydaşlarla olan etkileşiminin, işveren markasının güçlenmesine katkı sağladığı tespit edilmiştir. Bu bulgular, marinacılık sektöründe KSS uygulamalarının sadece çevresel ve toplumsal sorumlulukları yerine getirmediğini, aynı zamanda işletmelerin rekabet gücünü artıran önemli bir faktör olduğunu göstermektedir. Bu çalışma, marinacılık sektöründe KSS ve işveren markası arasındaki ilişkiye odaklanan sınırlı araştırmalardan biri olarak literatürdeki önemli bir boşluğu doldurmaktadır.

Keywords

Kurumsal Sosyal Sorumluluk, İşveren Markası, Marinacılık Sektörü, Korelasyon Analizi, Faktör Analizi

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