ÖZÇEKİM KÜLTÜRÜNÜN YÜKSELİŞİ: DİJİTAL YERLİLERİN VE DİJİTAL GÖÇMENLERİN SOSYAL MEDYADA ÖZÇEKİM PAYLAŞIM TUTUMLARININ KARŞILAŞTIRILMASI

Year 2022, Volume: 10 Issue: 1, 242 - 267, 25.03.2022

Berk Çaycı , Ayşegül Elif Çaycı , İhsan Eken

https://doi.org/10.19145/e-gifder.1010012

Abstract

Özçekim, modern bir otoportre şeklidir. Özçekimle ilgili benliğin sunumu; narsisizm, eğlence, sosyal etkileşim, lüks tüketim, cinsiyet, özsaygı, tüketim kültürü, sosyal medya bağımlılığı ve kimlik oluşumuyla ilgili disiplinlerarası araştırmalar bulunmaktadır. Bu araştırmanın amacı, teknolojik belirlenimci yaklaşımı benimseyerek dijital yerlilerin ve dijital göçmenlerin sosyal medyada özçekim paylaşım tutumlarını incelemektir. Gerçekleştirilen bu çalışmanın, veri toplama yöntemi anket tekniği olarak belirlenmiştir. Balakrishnan ve Griffiths (2018) tarafından geliştirilen ölçek kullanılmıştır. Araştırma evrenini, sosyal medyada en az bir defa özçekim paylaşımı yapmış olan 1980 öncesi ve 1980 sonrası doğumlu sosyal medya kullanıcıları oluşturmaktadır. Araştırmanın örneklemi, amaçlı örneklem tekniğiyle belirlenmiş ve sosyal medyada özçekim paylaşımı yapan 429’u dijital yerli, 423’ü dijital göçmen kategorisinde, toplamda 852 katılımcıdan meydan gelmektedir. Katılımcılara çevrimiçi anket yöntemiyle ulaşılmıştır. Araştırmayla dijital yerlilerin çevre geliştirmek, sosyal rekabeti arttırmak, ilgi görmek, ruh halini değiştirmek, özgüvenini arttırmak ve kendisini bir gruba ait hissedebilmek için dijital göçmenlere kıyasla daha yoğun bir şekilde sosyal medyada özçekim paylaşımları yaptıkları sonucuna ulaşılmıştır. 

Keywords

Özçekim, Sosyal Medya, Özçekim Tutumları, Dijital Yerliler, Dijital Göçmenler

Supporting Institution

Bulunmamaktadır

THE RISE OF THE SELFIE CULTURE: COMPARISON OF SELFIE SHARING ATTITUDES OF DIGITAL NATIVES AND DIGITAL IMMIGRANTS' ON SOCIAL MEDIA

Abstract

Selfie is a modern form of the self-portrait. Interdisciplinary scientific studies about selfies have been carried out in different fields such as the presentation of the self, narcissism, entertainment, social interaction, luxury consumption, gender, ethnic identity, self-esteem, consumer culture, social media addiction and identity formation. This study aims to investigate the selfie sharing attitudes of digital natives and digital immigrants on social media in a comparative way by adopting a technological deterministic approach. In the study conducted for this purpose, the survey technique is used as data collection method. The scale that developed by Balakrishnan and Griffiths (2017) is used during the research preparation process. The scope of the research consists of all social media users born before 1980 and after 1980, who have shared selfies at least once on social media. The sample of the study is determined by purposeful sampling technique. The research sample consists of 852 users who share selfies on social media in total, in the categories of digital native with 429 participants and digital immigrants with 423 participants. The participants in the sample of the research are reached by online survey method. In this study, it is concluded that digital natives shared selfies on social media more intensely due to six factors (self-confidence, attention seeking, environmental enhancement, social comformity, mood modification and social competition) compared to digital immigrants. 

Keywords

Selfie, Social Media, Social Media Behaviour, Digital Natives, Digital Immigrants.

References

• ALBURY, Kath (2015). Selfies, Sexts and Sneaky Hats: Young People's Understandings of Gendered Practices of Self-Representation. International Journal of Communication, s.1734–1745.
• BÜYÜKÖZTÜRK, Şener (2002). Faktör Analizi: Temel Kavramlar ve Ölçek Geliştirmede Kullanımı. Kuram ve Uygulamada Eğitim Yönetimi, s.470-483.
• BALAKRISHNAN, Janarthanan ve GRIFFITHS, Mark (2018). An Exploratory Study of “Selfitis” and the Development of the Selfitis Behavior Scale. Springer, s.722-736. Open Access. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License, (http://creativecommons.org/licenses/by/4.0/)
• BENTLEY, Sarah (2019). The Selfıe Phenomenon: Exploring the Evolution of the Self-Portrait in the Photography Classroom. Western Michigan University.
• BIOLCATI, Roberta ve PASSINI, Stefano (2018). Narcissism and Self-Esteem: Different Motivations For Selfie Posting Behaviors. Cogent Psychology, s.1-12.
• BRUNS, Axel (2016). User-Generated Content. Klaus Bruhn Jensen, Robert T. Craig Jefferson D. Pooley ve Eric W. Rothenbuhler içinde, The International Encyclopedia of Communication Theory and Philosophy, John Wiley & Sons, s.1-5.
• CRUZ, Edgar Gomez ve THORNHAM, Helen (2015). Selfies Beyond Self-Representation: The (theoretical) F(r)ictions of a Practice. Journal of Aesthetıcs & Culture, s.1-10.
• ÇAYCI, Berk, ÇAYCI, Ayşegül Elif ve EKEN, İhsan (2019). Narsisizm ve Selfie Paylaşımı İlişkisi Üzerine Nicel Bir Araştırma. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (31), s.60-88.
• DIEFENBACH, Sarah ve CHRISTOFORAKOS, Lara (2017). The Selfie Paradox: Nobody Seems to Like Them Yet Everyone Has Reasons to Take Them. An Exploration of Psychological Functions of Selfies in Self-Presentation. Front. Psychol, s.1-14.
• ECKEL, Julia; RUCHATZ, Jens ve WIRTH, Sabine (2018). The Selfie as Image (and) Practice:Approaching Digital Self-Photography. Julia Eckel, Jens Ruchatz ve Sabine Wirth içinde, Exploring the Selfie: Historical, Theoretical,and Analytical Approaches to Digital Self-Photography, Palgrave Macmillan. s.1-24.
• FIELD, Andy (2013). Discovering Statistics Using IBM SPSS Statistics. London: Sage Publications.
• GÜDEKLİ, Ayşad ve ALTIN, Nur Cemelelioğlu (2018). Selfie Motivations of Generation Y in Turkey Within Visual Sharing Culture Context. Internatioanl Journal of Cultural and Social Studies, s.304-325.
• GOFFMAN, Erving (1959). The Presentation of Self in Everyday Life. New York: Doubleday.
• HOWE, Neil ve STRAUSS, William (2000). Millennials Rising: The Next Great Generation. New York: Vintage Books.
• IQANIA, Mehita ve JONATHAN, Schroeder (2015). #Selfie: Digital Self-Portraits As Commodity Form And Consumption Practice. Consumptıon Markets & Culture, s.1-11.
• JORGENSEN, Bradley (2003). Baby Boomers, Generation X and Generation Y? Policy Implications for Defence Forces in The Modern Era. Foresight, 5(4), s.41-49.
• KIRÇİÇEK, Oğuz (2018). Kısa Kısa Anlatımlarla Faktör Analizi https://medium.com/@oguzkircicek/kısa-kısa-anlatımlarla-faktör-analizi-248e4cdb33c4, Erişim Tarihi: 10.09.2021.
• KATZ, James ve CROCKER, Elizabeth Thomas (2015). Selfies and Photo Messaging as Visual Conversation: Reports from The United States, United Kingdom and China. International Journal of Communication, s.1861-1872.
• LIU, Yin (2018). A Semiotic Interpretation of Online Selfie Culture. Chinese Semiotic Studies 14(4), s.419–434.
• LOBO, Sunitha Sandra ve GOWDA, Yamini (2016). The Selfıe Phenomenon: Self- Presentation And Its Implications. International Journal of Computational Research and Development, s.147-153.
• MARWICK, Alice (2015). Instafame: Luxury Selfies in the Attention Economy. Public Culture, s.137-160.
• MCCRINDLE, Mark (2006). New Generations at Work: Attracting, Recruiting, Retraining and Training ‘Generation Y’. McCrindle Research.
• NEWHALL, Beaumont (1982). The History of Photography. London: Secker & Warburg.
• OBLINGER, Diana ve OBLINGER, James (2005). Educating the Net Generation. Robert B. Kvavik içinde, Convenience, Communications, and Control: How Students Use Technology.
• PELLICANO, Josette (2017). Digital Natives’ Visual Narratives: Selfies as Curated Performances of Personal Identity. California State University.
• PERAICA, Ana (2017). Culture of the Selfie: Self-Representation in Contemporary Visual Culture. Amsterdam: Institute of Network Cultures.
• PEW RESEARCH CENTER, (2014). More Than Half of Millennials Have Shared a ‘Selfie. https://www.pewresearch.org/fact-tank/2014/03/04/more-than-half-of-millennials-have-shared-a-selfie/, Erişim Tarihi: 17.08.2021.
• PRENSKY, Marc (2001). Digital Natives, Digital Immigrants, part 2: Do they really think differently? . On the Horizon, 9(6), s.1-6.
• PRENSKY, Marc (2001). Digital Natives, Digital Immigrants. MCB University Press, 9(5), s.1-6.
• RETTBERG, Jill Walker (2015). Seeing Ourselves Through Technology. Basingstoke: Palgrave.
• ROSENGREN, Karl Erik (1974). International News: Methods, Data and Theory. Journal of Peace Research, s.145-156.
• SCHMIDT, Christiane (2016). Selfie Culture: An Analysis of Women’s Perceptions of Selfie Pictures. University of Helsinki Faculty of Social Sciences Media and Global Communication (MA).
• SUNG, Yongjun; LEE, Ah Jung; KIM, Eunice ve CHOI, Sejung Marina (2016). Why We Post Selfies: Understanding Motivations for Posting Pictures of Oneself. Personality and Individual Differences 97, s.260 - 265.
• TAPSCOTT, Don (1998). Growing up Digital: The Rise of the Net Generation. New York: McGraw-Hill.
• TIFENTALE, Alise ve MANOVICH, Lev (2015). Selfiecity: Exploring Photography and Self-Fashioning in Social Media. DAVID M. Berry ve MICHAEL Dieter içinde, Postdigital Aesthetics Art, Computation and Design, Palgrave Macmillan. s.109-122.
• WANG, Ruoxu; YANG, Fan ve HAIGH, Michel (2016). Let Me Take a Selfie: Exploring the Psychological Effects Of Posting and Viewing Selfies and Groupies on Social Media. Telematics and Informatics, s.274-283.
• WEILER, Angela (2005). Information Seeking Behavior in ‘Generation Y’ Students: Motivation, Critical Thinking, and Learning Theory. Journal of Academic Librarianship, 31(1), s.46-53.
• YAŞLIOĞLU, Murat (2017). Sosyal Bilimlerde Faktör Analizi ve Geçerlilik: Keşfedici ve Doğrulayıcı Faktör Analizlerinin Kullanılması. Istanbul University Journal of the School of Business, 46 (Özel Sayı), s.74-85.
• YURDUGÜL, Halil (2011). Faktör Analizinde KMO ve Barlett Testleri Neyi Ölçer? http://yunus.hacettepe.edu.tr/~yurdugul/3/indir/Kuresellik.pdf, Erişim Tarihi: 12.10.2021.