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Year 2024, Issue: 1, 1 - 30, 05.07.2024

Evrim Yılmaz

Abstract

References

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Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları

Year 2024, Issue: 1, 1 - 30, 05.07.2024

Evrim Yılmaz

Abstract

Politikacılar siyasi gündemlerini aktarmak, kitlelerini mobilize etmek, verdikleri hizmetleri duyurmak veya takipçilerinden geri bildirim almak için popüler sosyal medya platformlarını kullanmaktadır. Bu araştırma, Ankara ve İstanbul Belediye Başkanları Mansur Yavaş ve Ekrem İmamoğlu’nun Twitter’daki (yeni adıyla X) paylaşımları çerçevesinde belediyecilik modellerini hangi temel konular ve ilkeler üzerine inşa ettiklerini tespit etmeyi hedeflemektedir. Araştırmada belediye başkanlarının Aralık 2021 ve Nisan 2023 tarihleri arasında paylaştıkları toplam 4657 tweet, konu modelleme yöntemiyle analiz edilmiştir. Ayrıca GPT4 kullanılarak konu başlıkları belirlenmiştir. Sonuçlar, iki belediye başkanının 17 konuda içerik ürettiğini ve 12 konunun doğrudan kent politikalarıyla ilgili olduğunu göstermiştir. Konular Türkiye’nin toplumcu belediyecilik deneyiminden miras kalan ilkeler ve yeni dinamikler çerçevesinde değerlendirilmiş ve 4 belediyecilik yaklaşımı çerçevesinde tartışılmıştır: dayanışmacı belediye, birlikçi-bütünlükçü ve demokratik belediye, proaktif belediye, üretici ve tüketimi düzenleyici belediye. Bu yaklaşımların ne derece başarıyla uygulandığı konusu araştırmaya ve tartışmaya açıktır. Platformun kullanıcılarının belirlenen yaklaşımlar hakkındaki tutumlarını belirlemek amacıyla ise 17 konu kapsamındaki tweet’lere verdikleri yanıt, retweet ve beğeni sayıları çerçevesinde etkileşim metrikleri oluşturulmuştur. Özellikle beğeni ve retweet trendleri, ekonomik kriz ve afetler karşısında kamuoyunda en fazla dayanışmacı belediye ile proaktif belediye yaklaşımlarının onaylandığını gösterirken, yanıt trendleri demokratik katılım ve sürdürülebilir kentsel gelişme konusundaki duyarlılık çerçevesinde birlikçi ve bütünlükçü belediye ile üretici ve tüketimi düzenleyici belediye yaklaşımının gündem olduğunu göstermektedir.

Keywords

Ekrem İmamoğlu Mansur Yavaş Twitter belediyecilik konu modelleme

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There are 91 citations in total.

Details

Primary Language Turkish
Subjects Communication Technology and Digital Media Studies, Political Communication
Journal Section Araştırma Makaleleri
Authors

Evrim Yılmaz 0000-0001-5057-4350

Early Pub Date July 5, 2024
Publication Date July 5, 2024
Submission Date May 1, 2024
Acceptance Date July 1, 2024
Published in Issue Year 2024 Issue: 1

Cite

APA Yılmaz, E. (2024). Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları. Emek Araştırma Dergisi(1), 1-30.
AMA Yılmaz E. Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları. Emek Araştırma Dergisi. July 2024;(1):1-30.
Chicago Yılmaz, Evrim. “Twitter Ve Belediyeler: Ankara Ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları”. Emek Araştırma Dergisi, no. 1 (July 2024): 1-30.
EndNote Yılmaz E (July 1, 2024) Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları. Emek Araştırma Dergisi 1 1–30.
IEEE E. Yılmaz, “Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları”, Emek Araştırma Dergisi, no. 1, pp. 1–30, July 2024.
ISNAD Yılmaz, Evrim. “Twitter Ve Belediyeler: Ankara Ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları”. Emek Araştırma Dergisi 1 (July 2024), 1-30.
JAMA Yılmaz E. Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları. Emek Araştırma Dergisi. 2024;:1–30.
MLA Yılmaz, Evrim. “Twitter Ve Belediyeler: Ankara Ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları”. Emek Araştırma Dergisi, no. 1, 2024, pp. 1-30.
Vancouver Yılmaz E. Twitter ve Belediyeler: Ankara ve İstanbul Büyükşehir Belediyelerinin Belediyecilik Yaklaşımları. Emek Araştırma Dergisi. 2024(1):1-30.
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