Sectoral View: The Importance of Winter Sports and Tourism Centers in the Development of Winter Tourism in Destinations: An Evaluation of Erciyes Winter Sports and Tourism Center

Year 2021, Volume: 35 Issue: 4, 1324 - 1337, 17.12.2021

Murat Cahid Cıngı

https://doi.org/10.48070/erciyesakademi.1033831

Cited By: 2

Abstract

Turkey is a country where there are special destinations with a wide variety of richness in terms of alternative tourism options. Thanks to the advantages of its geographical location, the country has natural opportunities where not only sea-sand-sun tourism but also different types of tourism can be developed. In order to seize these opportunities, the actors of the sector are making great efforts at both local, national and international levels. One of the types of tourism in which such diversity and intense efforts are in question is winter tourism. Erciyes Winter Sports and Tourism Center, which was developed with a master plan and put into service since the winter of 2012, has become one of the largest and regular winter tourism regions in Turkey. Erciyes Winter Sports and Tourism Center, which is the main factor of the said change in the region, transforming Kayseri into a tourism city; therefore, it has the potential to create economic opportunities for both facility investors and the service sector. Erciyes Winter Sports and Tourism Center, which is now preferred by foreign tourists with its touristic features as a winter destination and where it stays for at least one week, provides very important contributions to Kayseri, primarily in terms of economic, social, cultural and city branding. For this reason, the results of this study and the evaluations made for Erciyes Winter Sports and Tourism Center reveal the importance of winter sports and tourism centers in the development of winter tourism in destinations and present suggestions for visitors and sector representatives.

Keywords

Winter tourism, Winter Sports and Tourism Center, Erciyes, Kayseri

Sektörel Bakış: Destinasyonlarda Kış Turizminin Geliştirilmesinde Kış Sporları ve Turizm Merkezlerinin Önemi: Erciyes Kış Sporları ve Turizm Merkezine Yönelik Bir Değerlendirme

Abstract

Türkiye, alternatif turizm seçenekleri bakımından bünyesinde çok çeşitli zenginliklere sahip özel destinasyonların yer aldığı bir ülkedir. Ülke, coğrafi konumunun avantajları sayesinde sadece deniz-kum- güneş turizmi değil farklı turizm türlerinin de geliştirilebileceği doğal fırsatlara sahiptir. Bu fırsatları değerlendirmek adına hem yerel, hem ulusal, hem de uluslar arası düzeyde sektörün aktörleri yoğun çaba harcanmaktadırlar. İçinde böylesine çeşitlilik ve yoğun çabaların söz konusu olduğu turizm türlerinden biri de kış turizmidir. Bir master plan eşliğinde gelişen ve 2012 kışından itibaren hizmete sunulan Erciyes Kış Sporları ve Turizm Merkezi de, bugün Türkiye’nin en büyük ve düzenli kış turizm bölgelerinden birisi haline gelmiştir. Bölgedeki söz konusu değişimin temel etkeni olan Erciyes Kış Sporları ve Turizm Merkezi, Kayseri’yi de bir turizm şehrine dönüştürme; dolayısıyla da hem tesis yatırımcıları hem de hizmet sektörü için ekonomik fırsatlar oluşturma potansiyelini barındırmaktadır. Bir kış destinasyonu olarak sahip olduğu turistik özellikleriyle artık yabancı turistlerin tercih ettiği ve en az bir haftalık konaklama yaptığı Erciyes Kış Sporları ve Turizm Merkezi, Kayseri'ye başta ekonomik olmak üzere sosyal, kültürel ve şehir markalaşması açısından çok önemli katkılar sağlamaktadır. Bu sebeple, Erciyes Kış Sporları ve Turizm Merkezine yönelik yapılan bu çalışmanın sonuçları ve yapılan değerlendirmeler destinasyonlarda kış turizminin geliştirilmesinde kış sporları ve turizm merkezlerinin önemini ortaya koymakta ve ziyaretçilere ve sektör temsilcilerine yönelik öneriler ortaya koymaktadır.

Keywords

Kış turizmi, Kış Sporları ve Turizm Merkezi, Erciyes, Kayseri

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