Bu çalışmanın amacı, kitle fonlaması yönteminde Türk girişimcilerin hangi nedenlerle başarısız olduklarını belirleyebilmek, yapılan hataların nasıl düzeltilebileceğine dair bir yol haritası sunmaktır. Nitel bir yaklaşım ile tasarlanan çalışmada, kitle fonlaması platformlarından biri olan Kickstarter’da proje yürütmüş olan 9 Türk girişimci ile derinlemesine görüşmeler gerçekleştirilmiştir. Elde edilen veriler içerik analizi ile değerlendirilmiştir. Araştırmanın sonuçlarına göre, kitle fonlamasının destekçi kitlesi, ürün tanıtımları, küresel fırsat yaratma gibi faydaları bulunmaktadır. Prosedürler, Türk projelere olan güvensizlik ve dolandırıcılık gibi kitle fonlaması dezavantajları tema olarak öne çıkmaktadır. Türk girişimcilerin başarısızlık nedenleri, genel girişimcilik sorunları ve kitle fonlamasına özgü sorunlar temaları altında incelenmiştir. Türk girişimcilere öneri temaları ise kitle fonlaması projesi öncesi, süreci ve sonrası olarak 3 dönemde tartışılmıştır. Kitle fonlaması sistemi girişimciler açısından öne çıkan faydaları ile önemli bir fon bulma aracıdır. Özellikle Kickstarter’da başarılı proje yürütmek isteyen Türk girişimciler; kitle fonlaması projeleri için iyi bir planlama yapmalı, doğru bir ekip kurmalı, bütünleşik pazarlama faaliyetlerinden faydalanmalı ve bütün bir sürecin de finansmanını hesaplayarak hareket etmelidir. Araştırma kitle fonlaması üzerinden fon toplamış Türk girişimcilerin konuya ilişkin görüşlerini nitel bir bakış açısıyla değerlendirdiği için özgün bir nitelik taşımaktadır
The purpose of this study is to determine why Turkish entrepreneurs have failed in crowdfunding, and to provide a guide on how to correct their mistakes. The study is desinged in qualitative method. Accordingly, in-depth interviews were made with 9 participants who run projects on the Kickstarter platform. Content analysis was applied with the data obtained from interviews. According to results of analysis, crowdfunding has benefits such as supportive community, product promotions, creating global opportunities. On the other side; procedures, trust issues and fraud are themes as crowdfunding disadvantages. The reasons for failure of Turkish entrepreneurs are examined under general entrepreneurship problems and crowdfunding issues. Crowdfunding with its benefits is one of the most prominent methods to obtain the required capital for investment. Especially Turkish entrepreneurs who want to carry out successful projects in Kickstarter; It should make a good planning for crowdfunding projects, organize a team with specialists, benefit from integrated marketing communication and act by calculating the financing of the whole project process. The research is unique in that it evaluates the views of Turkish entrepreneurs who have collected funds through crowdfunding, from a qualitative perspective
Primary Language | Turkish |
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Journal Section | Makaleler |
Authors | |
Publication Date | December 25, 2020 |
Published in Issue | Year 2020 Issue: 1 - 19th International Business Congress Special Issue |
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