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POLİTİK SOSYAL MEDYA PAZARLAMASI: 2023 CUMHURBAŞKANLIĞI SEÇİMLERİ

Year 2024, Issue: 67, 35 - 44, 30.04.2024

Neslihan Yalçınkaya , Mümine Karadağ

https://doi.org/10.18070/erciyesiibd.1328658

Abstract

2023 Türkiye Cumhurbaşkanlığı Seçimlerinde adaylar günümüzün en etkili iletişim araçları olarak kabul edilen sosyal medyayı aktif bir şekilde kullanmıştır. Bu araştırmada Recep Tayyip Erdoğan ve Kemal Kılıçdaroğlu’nun Instagram paylaşımlarının analizi ve politik pazarlama stratejilerinin incelemesi yapılmıştır. Analiz için Instagram’ın tercih edilmesinin nedeni en çok kullanılan sosyal medya mecralarından biri olmasının yanı sıra, adayların diğer mecralarda da aynı veya benzer paylaşımlar yaptığının tespit edilmesidir. Instagram, adayların seçmenlerle etkileşim kurduğu, mesajlarını ilettiği ve kendilerini tanıttığı önemli bir platform olmuştur. Adayların paylaşımları, beğeni ve yorum sayıları, görsel içerikler, alt yazı kategorileri, adayların imajı, kampanya stratejileri ve slogan kullanımı gibi farklı faktörler dikkate alınarak analiz edilmiştir.
Sonuç olarak, Recep Tayyip Erdoğan ve Kemal Kılıçdaroğlu’nun Instagram kampanyaları, seçmenlere ulaşmak ve desteklerini kazanmak için çeşitli stratejileri kullanmaktadır. Her iki aday da mesajlarını etkili bir şekilde iletmek ve seçmenleri etkilemek için görsel içerikler, metinler ve duygusal vurguları bir araya getirmeyi amaçlamaktadır.

Keywords

Siyaset Seçimler Pazarlama Sosyal Medya

References

  • Abıd, A., Harrigan, P., ve Roy, S. (2019). Online Relationship Marketing Through Content Creation And Curation. Marketing Intelligence ve Planning, 38(6), 699–712
  • Abıd, A., Harrigan, P., ve Roy, S. (2020). A Relationship Marketing Orientation In Politics: Young Voters’ Perceptions Of Political Brands’ Use Of Social Media. Journal Of Strategic Marketing
  • Abıd, A., Roy, S. K., Lees-Marshment, J., Dey, B. L., Muhammad, S. S., ve Kumar, S. (2023). Political Social Media Marketing: A Systematic Literature Review And Agenda For Future Research. Electronic Commerce Research, 1-36.
  • Akdal, Ö. Ü. T., & Gezgi̇n, S (2018). Di̇ji̇tAl Si̇yaset İle Si̇yasaL Katilimin Deği̇şen Ki̇mli̇ği̇ Ve Di̇li̇. Political Communication In Theory And Practice: Non-western Approaches, ISBN: 978-975-8254-77-4
  • Akyılmaz, B., ve Uçar M. (2015). 2014 Türki̇ye Cumhurbaşkanlığı Seçi̇mi̇ni̇n Poli̇ti̇k Pazarlama Strateji̇leri̇ Açısından Anali̇zi̇. Sakarya İktisat Dergisi, 4(1), 70-88.
  • Amoncar, N. (2020). Entrepreneurial Marketing And Digital Political Communication: A Citizenled Perspective On The Role Of Social Media In Political Discourse. Journal Of Research In Marketing And Entrepreneurship, 22(2), 145–159
  • Andaç, A., ve Akbıyık, F. (2016). Siyasal Pazarlama Açısından Sosyal Medya Kullanımı: Isparta İli Örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 21(3).
  • Anım, P., Asıedu, F., Adams, M., Acheampong, G., ve Boakye, E. (2019). “Mind The Gap”: To Succeed In Marketing Politics, Think Of Social Media Innovation. The Journal of Consumer Marketing, 36(6), 806–817.
  • Baltacı, A. (2017). Nitel Veri Analizinde Miles-Huberman Modeli. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(1), 1-14.
  • Becker, A. (2020). Trump Trumps Baldwin? How Trump’s Tweets Transform SNL Into Trump’s Strategic Advantage. Journal of Political Marketing, 19(4), 386–404.
  • Berman, R., Melumad, S., Humphrey, C., ve Meyer, R. (2019). A Tale Of Two Twitterspheres: Political Microblogging During And After The 2016 Primary And Presidential Debates. Journal of Marketing Research, 56(6), 895–917.
  • Billard, T., ve Moran, R. (2020). Networked Political Brands: Consumption, Community And Political Expression In Contemporary Brand Culture. Media, Culture & Society, 42(4), 588–604.
  • Bode, L., ve Dalrymple, K. (2016). Politics In 140 Characters Or Less: Campaign Communication, Network Interaction, And Political Participation On Twitter. Journal of Political Marketing, 15(4), 311–332.
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö. A., Karadeniz, Ş. ve Demirel, F. (2016). Bilimsel Araştırma Yöntemleri, 21.Baskı, Ankara: Pegem Akademi Yayıncılık.
  • Buccoliero, L., Bellio, E., Crestını, G., ve Arkoudas, A. (2020). Twitter And Politics: Evidence From The US Presidential Elections 2016. Journal of Marketing Communications, 26(1), 88–114.
  • Cameron, M., Barrett, P., ve Stewardson, B. (2016). Can Social Media Predict Election Results? Evidence From New Zealand. Journal of Political Marketing, 15(4), 416–432
  • Cornfeld, M. (2017). Empowering The Party-crasher: Donald J. Trump, The Frst 2016 GOP Presidential Debate, And The Twitter Marketplace For Political Campaigns. Journal Of Political Marketing, 16(3–4), 212–243.
  • Dimitrova, D., ve Bystrom, D. (2017). Role Of Social Media In The 2016 Iowa Caucuses. Journal Of Political Marketing, 16(3–4), 386–406.
  • Uslu Divanoğlu, S. (2017). Kuşak Farkliliklarinin Poli̇ti̇K Pazarlama ve Si̇yasal İleti̇şi̇m Açısından Değerlendi̇ri̇lmesi. Electronic Turkish Studies, 12(31),
  • Fılımonov, K., Russmann, U., ve Svensson, J. (2016). PIcturing The Party: Instagram And Partycampaigning In The 2014 Swedish Elections. Social Media + Society, 2(3). Advance Online Publication.
  • Gedik, Y. (2020). Pazarlamada yeni bir pencere: Dijital pazarlama. Journal of Business in the Digital Age, 3(1), 63-75.
  • Graham, T., Jackson, D., ve Broersma, M. (2016). New Platform, Old Habits? Candidates’ useof Twitter During The 2010 British And Dutch General Election Campaigns. New Media and Society, 18, 765-783.
  • Grusell, M., ve Nord, L. (2020). Not So İntimate Instagram: Images Of Swedish Political Party Leaders in The 2018 National Election Campaign. Journal of Political Marketing.
  • Güler, E. G., & Ülker, E. (2010). Politik Pazarlama Ve Örnek Bir Olay İncelemesi: Barack Obama. Social Sciences, 5(2), 92-107.
  • Harmer, E., ve Wrıng, D. (2013). Julie And The Cybermums: Marketing And Women Voters In The UK 2010 General Election. Journal of Political Marketing, 12(2–3), 262–273.
  • Jensen, M., ve Bang, H. (2017). Populism And Connectivism: An Analysis Of The Sanders And Trump Nomination Campaigns. Journal of Political Marketing, 16(3–4), 343–364.
  • Kaurr G. (2016), “Social Media Marketing”, Asian Journal of Multidisciplinary Studies, 4:7, 34-36.
  • Kenskı, K., Fıler, C., ve Conway-Sılva, B. (2017). Communicating Party Labels And Names On Twitter During The 2016 Presidential Invisible Primary And Primary Campaigns. Journal of Political Marketing, 16(3–4), 267–289.
  • Lalancette, M., Ve Raynauld, V. (2019). The Power Of Political Image: Justin Trudeau, Instagram, And Celebrity Politics. American Behavioral Scientist, 63(7), 888-924.
  • Lın, H. (2017). How Political Candidates’ Use Of Facebook Relates To The Election Outcomes. International Journal Of Market Research, 59(1), 77–96.
  • Lucarellı, A., Fuschıllo, G., ve Chytkova, Z. (2020). HOw Cyber Political Brands Emerge: A Sociomaterial Analysis Of The Italian Five Star Movement And The Czech Pirate Party. European Journal Of Marketing.
  • Marder, B., Marchant, C., Archer-Brown, C., Yau, A., ve Collıander, J. (2018). Conspicuous Political Brand Interactions On Social Network Sites. European Journal of Marketing, 52(3/4), 702–724.
  • Marquart, F., Brosıus, A., ve De VREESE, C. (2019). United Feelings: The Mediating Role Of Emotions In Social Media Campaigns For EU Attitudes And Behavioral Intentions. Journal of Political Marketing
  • Mıller, W. (2013). We Can’t All Be Obama: The Use Of New Media In Modern Political Campaigns. Journal of Political Marketing, 12(4), 326–347.
  • Muñoz, C. L., ve Towner, T. L. (2017). The Image Is The Message: Instagram Marketing And The 2016 Presidential Primary Season. Journal of Political Marketing. Advance online publication.
  • Newman, B. (2016). Reinforcing Lessons For Business From The Marketing Revolution In U.S. Presidential Politics: A strategic triad. Psychology and Marketing, 33(10), 781–795.
  • Nıjssen, E. J., ve Ordanını, A. (2020). How Important Is Alignment Of Social Media Use And R&D–Marketing Cooperation For Innovation Success?. Journal of Business Research, 116, 1-12.
  • Page, J., ve Dufy, M. (2018). What Does Credibility Look Like? Tweets And Walls In U.S. Presidential Candidates’ Visual Storytelling. Journal Of Political Marketing, 17(1), 3–31.
  • Paul, J., ve Crıado, A. (2020). The Art Of Writing Literature Review: What Do We Know And What Do We Need To Know? International Business Review, 29(4), 101717.
  • Paul, N., ve Suı, M. (2019). I Can Feel What You Feel: Emotion Exchanges In Twitter Conversations Between Candidates And The Public. Journal Of Political Marketing.
  • Penney, J. (2016). Motivations For Participating In “Viral Politics”: A Qualitative Case Study Of Twitter Users And The 2012 US Presidential Election. Convergence (London, England), 22(1), 71–87.
  • Peres, R., Talwar, S., Alter, L., Elhanan, M., ve Frıedmann, Y. (2020). Narrowband Infuencers And Global Icons: Universality And Media Compatibility In The Communication Patterns Of Political Leaders Worldwide. Journal Of International Marketing, 28(1), 48–65.
  • Raynauld, V., Lalancette, M., ve Tourıgny-Kone, S. (2016). POlitical Protest 2.0: Social Mediaand The 2012 Student Strike In The Province Of Quebec, Canada. French Politics, 14(1), 1-29.
  • Safullah, M., Pathak, P., Sıngh, S., ve Anshul, A. (2017). Social Media As An Upcoming Tool For Political Marketing Efectiveness. Asia Pacifc Management Review, 22(1), 10–15.
  • Sarıkaya, H. (2022). Di̇ji̇tal Pazarlama. Pazarla-Ma Teoriden Pratiğe, 145-160, Efe Akademi Yayınları, ISBN: 978-605-71382-0-0
  • Tan A., ve Armutçu, B. (2020). Türkiye’de Dijital Politik Pazarlama. International Journal of Business and Economic Studies, 2(1), 1-14.
  • Tan, A., & Armutcu, B. (2023). Post-Truth Pazarlama, Sosyal Bilimler Üzerine Araştırmalar - IV, 1-16
  • Taşdemır, Nalan (2018), “Ihracatta Internet ve E-Ticaretten Faydalanma Yolları ve Bir Uygulama”, Yüksek Lisans Tezi, Istanbul Ticaret Üniversitesi.
  • Temple, M. (2013). The media and the message. Journal of Political Marketing, 12(2–3), 147–165.
  • Towner, T., ve Dulıo, D. (2012). New Media And Political Marketing In The United States: 2012 And Beyond. Journal of Political Marketing, 11(1–2), 95–119.
  • Towner, T., ve Muñoz, C. (2018). Baby Boom Or Bust? The New Media Efect On Political Participation. Journal of Political Marketing, 17(1), 32–61.
  • Tuten, T., ve Solomon, M. (2013). Social Media Marketing. Pearson
  • Walker, L., Baınes, P., Dımıtrıu, R., ve Macdonald, E. (2017). ANtecedents Of Retweeting In A (Political) Marketing Context. Psychology & Marketing, 34(3), 275–293.
  • Yalçınkaya, N. (2018). Türkiye’deki Siyasi Partilerin Dijital Pazarlama Kanallarını Kullanımı. Yönetim ve Ekonomi Dergisi, 25(1), 199-216.
  • Yılmaz, K. G. (2016). Politik Pazarlama Karmasına Kavramsal Ve Güncel Bir Bakış. İşletme Araştırmaları Dergisi, 8(1), 413-431.

POLITICAL SOCIAL MEDIA MARKETING: 2023 PRESIDENTIAL ELECTIONS

Year 2024, Issue: 67, 35 - 44, 30.04.2024

Neslihan Yalçınkaya , Mümine Karadağ

https://doi.org/10.18070/erciyesiibd.1328658

Abstract

In the 2023 Turkish Presidential Elections, candidates actively used social media, which is considered as the most effective communication tools of today. This article analyses the Instagram posts of Recep Tayyip Erdoğan and Kemal Kılıçdaroğlu during the 2023 presidential elections and examines their political marketing strategies. The reason why Instagram was preferred for the analysis is that it is one of the most widely used social media channels, as well as the fact that the candidates made the same or similar posts on other channels. Instagram has become an important platform where candidates interact with voters, convey their messages and promote themselves. The posts of the candidates were analysed by taking into account various factors such as the number of likes and comments, visual content, subtitle categories, candidates’ image, campaign strategies and slogan usage.
As a result, the Instagram campaigns of Recep Tayyip Erdoğan and Kemal Kılıçdaroğlu utilise various strategies to reach voters and gain their support. Both candidates aim to effectively convey their messages and influence voters by combining visual content, texts, and emotional appeals.

Keywords

Politics Elections Marketing Social Media

References

  • Abıd, A., Harrigan, P., ve Roy, S. (2019). Online Relationship Marketing Through Content Creation And Curation. Marketing Intelligence ve Planning, 38(6), 699–712
  • Abıd, A., Harrigan, P., ve Roy, S. (2020). A Relationship Marketing Orientation In Politics: Young Voters’ Perceptions Of Political Brands’ Use Of Social Media. Journal Of Strategic Marketing
  • Abıd, A., Roy, S. K., Lees-Marshment, J., Dey, B. L., Muhammad, S. S., ve Kumar, S. (2023). Political Social Media Marketing: A Systematic Literature Review And Agenda For Future Research. Electronic Commerce Research, 1-36.
  • Akdal, Ö. Ü. T., & Gezgi̇n, S (2018). Di̇ji̇tAl Si̇yaset İle Si̇yasaL Katilimin Deği̇şen Ki̇mli̇ği̇ Ve Di̇li̇. Political Communication In Theory And Practice: Non-western Approaches, ISBN: 978-975-8254-77-4
  • Akyılmaz, B., ve Uçar M. (2015). 2014 Türki̇ye Cumhurbaşkanlığı Seçi̇mi̇ni̇n Poli̇ti̇k Pazarlama Strateji̇leri̇ Açısından Anali̇zi̇. Sakarya İktisat Dergisi, 4(1), 70-88.
  • Amoncar, N. (2020). Entrepreneurial Marketing And Digital Political Communication: A Citizenled Perspective On The Role Of Social Media In Political Discourse. Journal Of Research In Marketing And Entrepreneurship, 22(2), 145–159
  • Andaç, A., ve Akbıyık, F. (2016). Siyasal Pazarlama Açısından Sosyal Medya Kullanımı: Isparta İli Örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 21(3).
  • Anım, P., Asıedu, F., Adams, M., Acheampong, G., ve Boakye, E. (2019). “Mind The Gap”: To Succeed In Marketing Politics, Think Of Social Media Innovation. The Journal of Consumer Marketing, 36(6), 806–817.
  • Baltacı, A. (2017). Nitel Veri Analizinde Miles-Huberman Modeli. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(1), 1-14.
  • Becker, A. (2020). Trump Trumps Baldwin? How Trump’s Tweets Transform SNL Into Trump’s Strategic Advantage. Journal of Political Marketing, 19(4), 386–404.
  • Berman, R., Melumad, S., Humphrey, C., ve Meyer, R. (2019). A Tale Of Two Twitterspheres: Political Microblogging During And After The 2016 Primary And Presidential Debates. Journal of Marketing Research, 56(6), 895–917.
  • Billard, T., ve Moran, R. (2020). Networked Political Brands: Consumption, Community And Political Expression In Contemporary Brand Culture. Media, Culture & Society, 42(4), 588–604.
  • Bode, L., ve Dalrymple, K. (2016). Politics In 140 Characters Or Less: Campaign Communication, Network Interaction, And Political Participation On Twitter. Journal of Political Marketing, 15(4), 311–332.
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö. A., Karadeniz, Ş. ve Demirel, F. (2016). Bilimsel Araştırma Yöntemleri, 21.Baskı, Ankara: Pegem Akademi Yayıncılık.
  • Buccoliero, L., Bellio, E., Crestını, G., ve Arkoudas, A. (2020). Twitter And Politics: Evidence From The US Presidential Elections 2016. Journal of Marketing Communications, 26(1), 88–114.
  • Cameron, M., Barrett, P., ve Stewardson, B. (2016). Can Social Media Predict Election Results? Evidence From New Zealand. Journal of Political Marketing, 15(4), 416–432
  • Cornfeld, M. (2017). Empowering The Party-crasher: Donald J. Trump, The Frst 2016 GOP Presidential Debate, And The Twitter Marketplace For Political Campaigns. Journal Of Political Marketing, 16(3–4), 212–243.
  • Dimitrova, D., ve Bystrom, D. (2017). Role Of Social Media In The 2016 Iowa Caucuses. Journal Of Political Marketing, 16(3–4), 386–406.
  • Uslu Divanoğlu, S. (2017). Kuşak Farkliliklarinin Poli̇ti̇K Pazarlama ve Si̇yasal İleti̇şi̇m Açısından Değerlendi̇ri̇lmesi. Electronic Turkish Studies, 12(31),
  • Fılımonov, K., Russmann, U., ve Svensson, J. (2016). PIcturing The Party: Instagram And Partycampaigning In The 2014 Swedish Elections. Social Media + Society, 2(3). Advance Online Publication.
  • Gedik, Y. (2020). Pazarlamada yeni bir pencere: Dijital pazarlama. Journal of Business in the Digital Age, 3(1), 63-75.
  • Graham, T., Jackson, D., ve Broersma, M. (2016). New Platform, Old Habits? Candidates’ useof Twitter During The 2010 British And Dutch General Election Campaigns. New Media and Society, 18, 765-783.
  • Grusell, M., ve Nord, L. (2020). Not So İntimate Instagram: Images Of Swedish Political Party Leaders in The 2018 National Election Campaign. Journal of Political Marketing.
  • Güler, E. G., & Ülker, E. (2010). Politik Pazarlama Ve Örnek Bir Olay İncelemesi: Barack Obama. Social Sciences, 5(2), 92-107.
  • Harmer, E., ve Wrıng, D. (2013). Julie And The Cybermums: Marketing And Women Voters In The UK 2010 General Election. Journal of Political Marketing, 12(2–3), 262–273.
  • Jensen, M., ve Bang, H. (2017). Populism And Connectivism: An Analysis Of The Sanders And Trump Nomination Campaigns. Journal of Political Marketing, 16(3–4), 343–364.
  • Kaurr G. (2016), “Social Media Marketing”, Asian Journal of Multidisciplinary Studies, 4:7, 34-36.
  • Kenskı, K., Fıler, C., ve Conway-Sılva, B. (2017). Communicating Party Labels And Names On Twitter During The 2016 Presidential Invisible Primary And Primary Campaigns. Journal of Political Marketing, 16(3–4), 267–289.
  • Lalancette, M., Ve Raynauld, V. (2019). The Power Of Political Image: Justin Trudeau, Instagram, And Celebrity Politics. American Behavioral Scientist, 63(7), 888-924.
  • Lın, H. (2017). How Political Candidates’ Use Of Facebook Relates To The Election Outcomes. International Journal Of Market Research, 59(1), 77–96.
  • Lucarellı, A., Fuschıllo, G., ve Chytkova, Z. (2020). HOw Cyber Political Brands Emerge: A Sociomaterial Analysis Of The Italian Five Star Movement And The Czech Pirate Party. European Journal Of Marketing.
  • Marder, B., Marchant, C., Archer-Brown, C., Yau, A., ve Collıander, J. (2018). Conspicuous Political Brand Interactions On Social Network Sites. European Journal of Marketing, 52(3/4), 702–724.
  • Marquart, F., Brosıus, A., ve De VREESE, C. (2019). United Feelings: The Mediating Role Of Emotions In Social Media Campaigns For EU Attitudes And Behavioral Intentions. Journal of Political Marketing
  • Mıller, W. (2013). We Can’t All Be Obama: The Use Of New Media In Modern Political Campaigns. Journal of Political Marketing, 12(4), 326–347.
  • Muñoz, C. L., ve Towner, T. L. (2017). The Image Is The Message: Instagram Marketing And The 2016 Presidential Primary Season. Journal of Political Marketing. Advance online publication.
  • Newman, B. (2016). Reinforcing Lessons For Business From The Marketing Revolution In U.S. Presidential Politics: A strategic triad. Psychology and Marketing, 33(10), 781–795.
  • Nıjssen, E. J., ve Ordanını, A. (2020). How Important Is Alignment Of Social Media Use And R&D–Marketing Cooperation For Innovation Success?. Journal of Business Research, 116, 1-12.
  • Page, J., ve Dufy, M. (2018). What Does Credibility Look Like? Tweets And Walls In U.S. Presidential Candidates’ Visual Storytelling. Journal Of Political Marketing, 17(1), 3–31.
  • Paul, J., ve Crıado, A. (2020). The Art Of Writing Literature Review: What Do We Know And What Do We Need To Know? International Business Review, 29(4), 101717.
  • Paul, N., ve Suı, M. (2019). I Can Feel What You Feel: Emotion Exchanges In Twitter Conversations Between Candidates And The Public. Journal Of Political Marketing.
  • Penney, J. (2016). Motivations For Participating In “Viral Politics”: A Qualitative Case Study Of Twitter Users And The 2012 US Presidential Election. Convergence (London, England), 22(1), 71–87.
  • Peres, R., Talwar, S., Alter, L., Elhanan, M., ve Frıedmann, Y. (2020). Narrowband Infuencers And Global Icons: Universality And Media Compatibility In The Communication Patterns Of Political Leaders Worldwide. Journal Of International Marketing, 28(1), 48–65.
  • Raynauld, V., Lalancette, M., ve Tourıgny-Kone, S. (2016). POlitical Protest 2.0: Social Mediaand The 2012 Student Strike In The Province Of Quebec, Canada. French Politics, 14(1), 1-29.
  • Safullah, M., Pathak, P., Sıngh, S., ve Anshul, A. (2017). Social Media As An Upcoming Tool For Political Marketing Efectiveness. Asia Pacifc Management Review, 22(1), 10–15.
  • Sarıkaya, H. (2022). Di̇ji̇tal Pazarlama. Pazarla-Ma Teoriden Pratiğe, 145-160, Efe Akademi Yayınları, ISBN: 978-605-71382-0-0
  • Tan A., ve Armutçu, B. (2020). Türkiye’de Dijital Politik Pazarlama. International Journal of Business and Economic Studies, 2(1), 1-14.
  • Tan, A., & Armutcu, B. (2023). Post-Truth Pazarlama, Sosyal Bilimler Üzerine Araştırmalar - IV, 1-16
  • Taşdemır, Nalan (2018), “Ihracatta Internet ve E-Ticaretten Faydalanma Yolları ve Bir Uygulama”, Yüksek Lisans Tezi, Istanbul Ticaret Üniversitesi.
  • Temple, M. (2013). The media and the message. Journal of Political Marketing, 12(2–3), 147–165.
  • Towner, T., ve Dulıo, D. (2012). New Media And Political Marketing In The United States: 2012 And Beyond. Journal of Political Marketing, 11(1–2), 95–119.
  • Towner, T., ve Muñoz, C. (2018). Baby Boom Or Bust? The New Media Efect On Political Participation. Journal of Political Marketing, 17(1), 32–61.
  • Tuten, T., ve Solomon, M. (2013). Social Media Marketing. Pearson
  • Walker, L., Baınes, P., Dımıtrıu, R., ve Macdonald, E. (2017). ANtecedents Of Retweeting In A (Political) Marketing Context. Psychology & Marketing, 34(3), 275–293.
  • Yalçınkaya, N. (2018). Türkiye’deki Siyasi Partilerin Dijital Pazarlama Kanallarını Kullanımı. Yönetim ve Ekonomi Dergisi, 25(1), 199-216.
  • Yılmaz, K. G. (2016). Politik Pazarlama Karmasına Kavramsal Ve Güncel Bir Bakış. İşletme Araştırmaları Dergisi, 8(1), 413-431.
There are 55 citations in total.

Details

Primary Language Turkish
Subjects Political Science (Other), Business Administration
Journal Section Makaleler
Authors

Neslihan Yalçınkaya 0000-0001-6628-5107

Mümine Karadağ 0000-0001-5922-0794

Early Pub Date April 28, 2024
Publication Date April 30, 2024
Acceptance Date October 10, 2023
Published in Issue Year 2024 Issue: 67

Cite

APA Yalçınkaya, N., & Karadağ, M. (2024). POLİTİK SOSYAL MEDYA PAZARLAMASI: 2023 CUMHURBAŞKANLIĞI SEÇİMLERİ. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(67), 35-44. https://doi.org/10.18070/erciyesiibd.1328658
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Agree to review manuscripts in a timely and unbiased manner.
Ensure confidentiality of the reviewed manuscript and not disclose any information about it, during or after the review process, beyond what is already published.
Refrain from using information obtained during the review process for personal or third-party benefit.
Notify the journal editor if plagiarism or other ethical violations are suspected in the manuscript.
Conduct reviews objectively and avoid conflicts of interest. If a conflict exists, the reviewer should decline the review.
Use polite and constructive language during the review process and avoid personal comments.
Publication Policy
The Journal of Erciyes University Faculty of Economics and Administrative Sciences is a free, open-access, peer-reviewed academic journal that has been in publication since 1981. The journal welcomes submissions in Turkish and English within the fields of economics, business administration, public finance, political science, public administration, and international relations.

No submission or publication fees are charged by the journal.
Every submitted manuscript undergoes a double-blind peer review process and similarity/plagiarism checks via iThenticate.
Submissions must be original and not previously published, accepted for publication, or under review elsewhere.
Articles published in the journal can be cited under the Open Access Policy and Creative Commons license, provided proper attribution is given.
The journal is published three times a year, in April, August, and December. It includes original, high-quality, and scientifically supported research articles and reviews in its listed fields. Academic studies unrelated to these disciplines or their theoretical and empirical foundations are not accepted. The journal's languages are Turkish and English.

Submissions are first subject to a preliminary review for format and content. Manuscripts not meeting the journal's standards are rejected by the editorial board. Manuscripts deemed suitable proceed to the peer review stage.

Each submission is sent to at least two expert reviewers. If both reviews are favorable, the article is approved for publication. In cases where one review is positive and the other negative, the editorial board decides based on the reviews or may send the manuscript to a third reviewer.

Articles published in the journal are open access and can be cited under the Creative Commons license, provided proper attribution is made.