OYUNLAŞTIRMADA OYUN ELEMANLARININ KULLANIMI: ADIDAS MICOACH, KHAN ACADEMY, SUPERBETTER VE SWARM UYGULAMALARININ ÖRNEK OLAY YÖNTEMİ İLE İNCELENMESİ

Year 2018, Volume: 5 Issue: 3, 216 - 236, 29.01.2018

Serdar Sever , Adil Bical

https://doi.org/10.17680/erciyesakademia.349970

Cited By: 2

Abstract

Bu çalışma, oyun elemanlarının oyunlaştırmada kullanımına
odaklanmaktadır. Oyunlaştırma, oyun tasarım unsurları (elemanları) ve
esaslarının gerçek dünyaya ve oyun olmayan içeriğe aktarılmasıdır. Bu açıdan
oyun elemanları oyunlaştırmanın temelini teşkil etmektedir. Oyun literatüründe
oyun sistemini meydana getiren parçalar olarak ifade edilen oyun elemanları ile
ilgili çok az ampirik çalışma bulunmaktadır. Oyunlaştırmaya dönük çalışmalar
ise, daha başlangıç aşamasında olup, bu konuda kurumsal bir çerçevenin
eksikliği hissedilmektedir. Bu doğrultuda bu çalışmada oyun elemanlarının
oyunlaştırmada kullanımı dört örnek olay üzerinden incelenerek; oyun
elemanlarının varlığı, birbirleri ile etkileşimi ve uygulamalarda kullanım
biçimleri incelenmiştir. Çalışmada öncelikle oyun elemanlarının neler olduğu,
literatür araştırmasında ortaya koyulmuş ve araştırma bölümünde elde edilen
bilgiler ile geliştirilmiştir. Konuyu derinlemesine inceleme imkanı verdiği
için çalışmada nitel örnek olay incelemesi yöntemi tercih edilmiştir.
Uygulamalar arasında karşılaştırma yapabilme imkanı tanıdığı için dört farklı
kategoride oyunlaştırma uygulaması araştırmaya dahil edilmiştir. Araştırma
sonunda elde edilen bulgular çerçevesinde dört uygulamada da birçok oyun
elemanının bulunduğu ancak gözlemlenen oyun elemanlarının tüm uygulamalarda
aynı oranda kullanılmadığı, bazılarının daha çok öne çıktığı görülmüştür. Bunun
yanı sıra oyun elemanlarının birbirleri ile ilişkili biçimde işlediği ve
oyunlaştırmayı birçok parçadan oluşan bir bütün olarak yansıttıkları tespit
edilmiştir. 

Keywords

Oyunlaştırma, Oyun Elemanları, Oyun Mekanikleri

USE OF GAME ELEMENTS IN GAMIFICATION: A CASE STUDY ON ADIDAS MICOACH, KHAN ACADEMY, SUPERBETTER AND SWARM APPLICATIONS

Abstract

This study focuses on use of game elements in
gamification. Gamification is the transfer of game design elements and
essentials, which form the basis of gamification, into real world and non-game
content. Literature is limited to a few empirical studies that handle the
composing elements of a game system. Gamification-related studies are still at
their early stages and there is lack of research on theoretical framing of the
subject matter. To fill the gap in literature, based on four case studies, this
study examines the use of game elements in gamification in terms of their
presence, interactions and types of use in applications. Study initially
manifests game elements in literature review and later this manifestation is
developed through acquired knowledge during research. We preferred qualitative
case study method that enables to examine the subject in detail. We added
gamification applications in four different categories for comparison purpose.
The study findings showed that all application categories include many of the
observed game elements but in different ratios; some game elements are more
prominent than the other ones in some applications. We also observed that game
elements operate (work) in interaction and they reflect the gamification as a
whole consisting of many components. 

Keywords

Gamification, Game elements, Game mechanics

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