Abstract
Bu çalışmada; internette yayınlanan haber içeriklerinin telif hakları ve çevrimiçi haber içerik üretiminin geleceği ile ilgili temel sorulardan birinin cevabı aranmaktadır. Buna göre; “Kullanıcılar nezdinde internetteki haber içeriklerine erişim kendilerine sunulmuş ücretsiz bir hak mıdır, yoksa ücret karşılığında erişilebilen ticari bir değer olarak mı görülmektedir?” sorusunun yanıtına veri sağlayacak bulgulara ulaşılmaya çalışılmıştır. 385 kullanıcı ile yapılan çalışmadan elde edilen bulgulara göre; günlük haber takip eden kullanıcıların haber içeriklerine erişmek için dijital platformlara ödeme yapma eğiliminin düşük olduğu görülmüştür. Öte yandan çevrimiçi haber içerikleri için ödeme yapma eğilimi en yüksek olan hedef kitlenin; diğer dijital platformlardan hizmet satın alma alışkanlığı bulunan, günlük haber takip eden, 20-29 yaş arası erkek kullanıcılar olduğu görülmüştür. Ayrıca çevrimiçi haberlerin iletilmesinde ağırlıklı olarak; uçtan uca şifrelenmiş anlık mesajlaşma uygulamalarının, yani karanlık sosyal medyanın benimsenmesinin çevrimiçi haber içeriklerinin okunma metriklerinin oluşturulması ve ücretlendirilmesi açısından sorun teşkil ettiği görülmüştür. Elde edilen veriler doğrultusunda; çevrimiçi haber içeriklerinin hizmet satın alınan diğer dijital platformlar gibi ticari bir değer olarak görülmediği, günlük haber takip eden kullanıcılar nezdinde ücretsiz erişim hakkı eğiliminin daha fazla olduğu ortaya konulmuştur.
References
- Aktan, S. (2019, March 27). AB'nin telif hakları yasası ne anlama geliyor, kim nasıl etkilenecek? Retrieved Mayıs 05, 2021, from Euronews: https://tr.euronews.com/2019/03/27/ab-nin-telif-haklari-yasasi-ne-anlama -geliyor-ve-kimleri-nasil-etkileyecek
- Cambridge Dictionary. (2021). Digitalize. Retrieved Mart 12, 2021, from Cambridge Dictionary | İngilizce Sözlük, Çeviri ve Eşanlamlılar Sözlüğü: https://dictionary.cambridge.org/tr
- Europe Commission. (2019, July 8). Modernisation of the EU copyright rules | Shaping Europe's digital future. Retrieved Mayıs 05, 2021, from European Commission: https://ec.europa.eu/digital-single-market/en/modernisation-eu-copyright-rules
- Gürbüz, S., & Şahin, F. (2015). Sosyal Bilimlerde Araştırma Yöntemleri Felsefe – Yöntem – Analiz. Seçkin Yayıncılık.
- Khalil, S. (2021, February 25). Facebook and Google news law passed in Australia. Retrieved Mayıs 06, 2021, from BBC: https://www.bbc.com/news/world-australia-56163550
- MIT Sloan Management Review and Deloitte University Press. (2015, Temmuz). Strategy, Not Technology, Drives Digital Transformation. Research Report. Retrieved Mart 14, 2021, from Deloitte: https://www2.deloitte.com/tr/tr/pages/technology/articles/deloitte-social-business-study.html
- Newman , N., Fletcher, R., Schulz, A., Andı, S., Robertson, C. T., & Nielsen, R. K. (2021). Reuters Institute Digital News Report 2021. Retrieved Nisan 06, 2021, from https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_ News_Report_2021_FINAL.pdf
- Park, S., Fisher, C., Lee, Y. J., McGuinness, K., Sang, Y., O’Neil, M., Fuller, G. (2020). Digital News Report: Australia 2020. Retrieved Mart 14, 2021, from University of Canberra, News and Media Research Centre: https://www.canberra.edu.au/research/faculty-research-centres/nmrc/ digital-news-report-australia-2020
- Peterka, C. (2017). Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset. In Out-thinking Organizational Communications The Impact of Digital Transformation, 33-47.
- Popp, D., Rost-Hein, M., & Klewes, J. (Eds.). (2017). Out-thinking Organizational Communications: The Impact of Digital Transformation. Springer International Publishing.
- PwC. (2021, March). PwC’s Global Consumer Insights Pulse Survey. Retrieved Nisan 06, 2021, from https://www.pwc.com/gx/en/industries/consumer-markets/ consumer-insights-survey/archive/consumer-insights-survey-2021.html
- Rosemain, M. (2021, October 21). Facebook signs copyright agreement with some French publishers. Retrieved December 03, 2021, from Reuters: https://www.reuters.com/technology/facebook-signs-copyright-agreement-with-some-french-publishers-2021-10-21/
- Southern, L. (2016, June 9). Analytics nightmare: 82 percent of mobile sharing is done through dark social. Retrieved Mart 14, 2021, from Digiday: https://digiday.com/media/80-percent-mobile-sharing-done-via-dark-social/
- TDK. (2021). Dijitalleşme. Retrieved Mart 12, 2021, from Türk Dil Kurumu Sözlükleri: https://sozluk.gov.tr/
- The Times of India. (2021, January 22). Google pays: Follow France, Australia on digital copyright. Retrieved Mayıs 5, 2021, from Times of India: https://timesofindia.indiatimes.com/blogs/toi-editorials/google-pays-follow-france-australia-on-digital-copyright/
Abstract
The purpose of this research is to find an answer to one of the fundamental questions about the copyright of news content published on the internet and the future of online news content production. Hereof, “Is access to online news content on the internet a free right for users, or is it viewed as a commercial value that can be accessed for a fee?” According to the findings obtained from the study with 385 users; it has been observed that users who follow daily news have a low proclivity to pay digital platforms to access their news content. On the other hand, the target audience with the highest proclivity to pay for online news content has been identified as male users between the ages of 20 and 29 who have a habit of purchasing services from other digital platforms and following daily news. According to the data, online news content is not seen as having a commercial value like other digital platforms where services are purchased, and the proclivity for free access is higher among users who follow daily news.
References
- Aktan, S. (2019, March 27). AB'nin telif hakları yasası ne anlama geliyor, kim nasıl etkilenecek? Retrieved Mayıs 05, 2021, from Euronews: https://tr.euronews.com/2019/03/27/ab-nin-telif-haklari-yasasi-ne-anlama -geliyor-ve-kimleri-nasil-etkileyecek
- Cambridge Dictionary. (2021). Digitalize. Retrieved Mart 12, 2021, from Cambridge Dictionary | İngilizce Sözlük, Çeviri ve Eşanlamlılar Sözlüğü: https://dictionary.cambridge.org/tr
- Europe Commission. (2019, July 8). Modernisation of the EU copyright rules | Shaping Europe's digital future. Retrieved Mayıs 05, 2021, from European Commission: https://ec.europa.eu/digital-single-market/en/modernisation-eu-copyright-rules
- Gürbüz, S., & Şahin, F. (2015). Sosyal Bilimlerde Araştırma Yöntemleri Felsefe – Yöntem – Analiz. Seçkin Yayıncılık.
- Khalil, S. (2021, February 25). Facebook and Google news law passed in Australia. Retrieved Mayıs 06, 2021, from BBC: https://www.bbc.com/news/world-australia-56163550
- MIT Sloan Management Review and Deloitte University Press. (2015, Temmuz). Strategy, Not Technology, Drives Digital Transformation. Research Report. Retrieved Mart 14, 2021, from Deloitte: https://www2.deloitte.com/tr/tr/pages/technology/articles/deloitte-social-business-study.html
- Newman , N., Fletcher, R., Schulz, A., Andı, S., Robertson, C. T., & Nielsen, R. K. (2021). Reuters Institute Digital News Report 2021. Retrieved Nisan 06, 2021, from https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_ News_Report_2021_FINAL.pdf
- Park, S., Fisher, C., Lee, Y. J., McGuinness, K., Sang, Y., O’Neil, M., Fuller, G. (2020). Digital News Report: Australia 2020. Retrieved Mart 14, 2021, from University of Canberra, News and Media Research Centre: https://www.canberra.edu.au/research/faculty-research-centres/nmrc/ digital-news-report-australia-2020
- Peterka, C. (2017). Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset. In Out-thinking Organizational Communications The Impact of Digital Transformation, 33-47.
- Popp, D., Rost-Hein, M., & Klewes, J. (Eds.). (2017). Out-thinking Organizational Communications: The Impact of Digital Transformation. Springer International Publishing.
- PwC. (2021, March). PwC’s Global Consumer Insights Pulse Survey. Retrieved Nisan 06, 2021, from https://www.pwc.com/gx/en/industries/consumer-markets/ consumer-insights-survey/archive/consumer-insights-survey-2021.html
- Rosemain, M. (2021, October 21). Facebook signs copyright agreement with some French publishers. Retrieved December 03, 2021, from Reuters: https://www.reuters.com/technology/facebook-signs-copyright-agreement-with-some-french-publishers-2021-10-21/
- Southern, L. (2016, June 9). Analytics nightmare: 82 percent of mobile sharing is done through dark social. Retrieved Mart 14, 2021, from Digiday: https://digiday.com/media/80-percent-mobile-sharing-done-via-dark-social/
- TDK. (2021). Dijitalleşme. Retrieved Mart 12, 2021, from Türk Dil Kurumu Sözlükleri: https://sozluk.gov.tr/
- The Times of India. (2021, January 22). Google pays: Follow France, Australia on digital copyright. Retrieved Mayıs 5, 2021, from Times of India: https://timesofindia.indiatimes.com/blogs/toi-editorials/google-pays-follow-france-australia-on-digital-copyright/
Details
| Primary Language | English |
|---|---|
| Subjects | Communication and Media Studies |
| Journal Section | Articles in Foreign Languages |
| Authors | |
| Publication Date | July 22, 2022 |
| Submission Date | February 17, 2022 |
| Published in Issue | Year 2022 Volume: 9 Issue: 2 |
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