Diderot Etkisi Bağlaminda ‘İkinci El Giyim Uygulamalari’ Üzerine Bir İnceleme

Year 2023, Volume: 10 Issue: 2, 593 - 608, 30.07.2023

Elifnur Terzioğlu

https://doi.org/10.17680/erciyesiletisim.1262131

Abstract

Post-modern toplumda tüketim, Diderot etkisi ile bireyleri ihtiyaç dışı aşırı tüketime yönlendirmekte, özellikle teknolojide yaşanan gelişmelerle birlikte toplumları ihtiyaçları olmayan şeyleri satın aldıkları bir noktaya getirmektedir. Çevrim içi alışveriş sitelerinin bireyleri Diderot etkisi altına aldığı, var olanın yetersizliği düşüncesi ile daha çok satın almaya yönlendirdiği düşünülmektedir. Bu çalışmada amaçlı örneklem yöntemi ile seçilen ikinci el kıyafet uygulaması olan Dolap ve Depop kullanıcılarından rastgele örneklem yöntemi ile seçilen 10’ar kişi, Diderot etkisi bağlamında karşılaştırılmış ve betimsel olarak analiz edilmiştir. İnceleme sonrası elde edilen bulgular doğrultusunda, bu uygulamaların ikinci el giysi platformları olmasına rağmen çağımızın tüketim çılgınlığını ve ihtiyacımız olmayanı satın aldığımızı açıklayan Diderot etkisi ile paralel ilişki içinde olduğu gözlemlenmiştir. Ayrıca uygulamanın, bireyleri birbiriyle uyum ve bütünlük sağlaması gerektiği düşüncesiyle ihtiyacı olmamasına ve ikinci el olmasına rağmen bir değil, birden fazla ürün tüketimine yönlendirildiği tespit edilmiştir.

Keywords

Diderot Etkisi, Tüketim Kültürü, Küreselleşme, Teknoloji, İkinci El Giysi Uygulamaları

An Investigation on 'Second-Hand Clothing Applications' in the Context of the Diderot Effect

Abstract

Consumption in post-modern society, with the effect of Diderot, leads individuals to excessive consumption without need, especially with the developments in technology. It brings societies to a point where they buy things they do not need. It is thought that online shopping sites influence individuals, according to Diderot, and lead them to buy more with the thought of the inadequacy of the existing one. In this study, 10 people selected by random sampling method from Dolap and Depop users, which are second-hand clothing applications selected by purposeful sampling methods, were compared in the context of the Diderot effect and analyzed descriptively. In line with the findings obtained after the examination, it has been observed that although these applications are second-hand clothing platforms, they are in parallel with the Diderot effect, which explains the consumption frenzy of our age and the fact that we buy what we do not need. In addition, it has been determined that the individuals in the application are directed to consume not one but more than one product, although they do not need it and they are second-hand, with the thought that they should provide harmony and integrity with each other.

Keywords

Diderot Effect, Consumer Culture, Globalization, Technology, Second Hand Clothing Applications

References

• ALANKA, Ö., & MERTOĞLU, S. (2022). GÜNDELİK HAYATIN SAYISAL İSTİLASI VE DİJİTAL BAĞIMLILIK. SOSYAL BEŞERI VE IDARI BILIMLER ALANINDA ULUSLARARASI ARAŞTIRMALAR XV, 189.
• Baudrillard, J. (2016). The consumer society: Myths and structures. Sage.
• Baudrillard, J. (2018). On consumer society. In Rethinking the Subject (pp. 193-203). Routledge.
• Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2), 139-168.
• Bocock, R. (2008). Consumption. Routledge.
• Boyne, R., & Rattansi, A. (2017). Postmodernism and society. Bloomsbury Publishing.
• Cleveland, M., & Laroche, M. (2007). Acculturaton to the global consumer culture: Scale development and research paradigm. Journal of business research, 60(3), 249-259.
• Craig, C. S., & Douglas, S. P. (2006). Beyond national culture: implications of cultural dynamics for consumer research. International Marketing Review.
• Çimen, Ü. (2020). Kötülüğün Terlemesi Tüm Yönleriyle Jean Baudrillard. Ankara: Ankara Üniversitesi Yayınları.
• Depop. (2023). Retrieved 11.01.2023 from https://www.depop.com/
• Diderot, D. (1769). Regrets for My Old Dressing Gown, or a Warning to Those Who Have More Taste Than Fortune. Oeuvres completes, 4.
• Dolap. (2022). Retrieved 30.12.2022 from https://dolap.com/
• ELİTAŞ, S. K. (2020). Duyusal Teknolojiler ve Online Alışveriş. Akademisyen Kitabevi.
• Elitaş, T., & Keskin, S. (2014). Sanal Aidiyet Bağlaminda Zihinsel Diaspora: Facebook Örneği. Atatürk İletişim Dergisi(7), 161-186.
• Evans, D. (2010). Diderot Effect. In Encyclopedia of Green Consumerism.
• Featherstone, M. (2007). Consumer culture and postmodernism. Sage.
• Firat, A., Kutucuoglu, K. Y., Saltik, I. A., & Tuncel, O. (2013). Consumption, consumer culture and consumer society. Journal of Community Positive Practices(1), 182-203.
• Frick, C. C. (2005). The Florentine Rigattieri: Second hand clothing dealers and the circulation of goods in the renaissance. Old clothes, new looks: Second hand fashion. Oxford: BERG.
• Gabbott, M. (1991). The role of product cues in assessing risk in second-hand markets. European Journal of Marketing, 25(9), 38-50.
• Güneş, E., Ekmekçi, Z., & Taş, M. (2022). Sosyal Medya Influencerlarına Duyulan Güvenin Satın Alma Öncesi Davranış Üzerine Etkisi: Z Kuşağı Üzerine Bir Araştırma. Türk Turizm Araştırmaları Dergisi, 6(1), 163-183.
• How was the Dolap installed? (2022). Retrieved 30.12.2022 from https://startup.capital.com.tr/soylesi/hande-izmirlioglu-1-milyar-dolari-yakalariz.html
• Jacoby, J., Johar, G. V., & Morrin, M. (1998). Consumer behavior: A quadrennium. Annual review of psychology, 49(1), 319-344.
• Johnson, R. B., & Christensen, L. (2019). Educational research: Quantitative, qualitative, and mixed approaches. Sage publications.
• Kit-Wai, E. (2001). Consuming satellite modernities. Cultural studies, 15(3-4), 444-463.
• Lemire, B. (2005). Shifting Currency The Culture and Economy of the Second Hand Trade in England c. 1600–1850. New York Berg.
• Lemire, B. (2005). Shifting Currency: The Culture and Economy of the Second Hand Trade in England c. 1600-1850. Old clothes, new looks: second hand fashion, 29-47.
• Lorenzen, J. A. (2007). Diderot effect. The Blackwell Encyclopedia of Sociology.
• Lune, H., & Berg, B. L. (2017). Qualitative research methods for the social sciences. Pearson.
• Manrai, L. A., & Manrai, A. K. (1996). Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing, 8(3-4), 9-22.
• McCracken, G. D. (1990). Culture and consumption: New approaches to the symbolic character of consumer goods and activities (Vol. 1). Indiana University Press.
• Miyazaki, A. D., & Fernandez, A. (2001). Consumer perceptions of privacy and security risks for online shopping. Journal of Consumer affairs, 35(1), 27-44.
• O’Donnell, V. (2020). Cultural studies theory: The production and consumption of meaning. In Handbook of Visual Communication (pp. 203-218). Routledge.
• Page, D. (2020). The academic as consumed and consumer. Journal of Education Policy, 35(5), 585-601.
• Palmer, A. (2005). Vintage Whores and Vintage Virgins: Second Hand Fashion in the Twenty-first Century. New York: Berg.
• Palmer, A. (2005). Vintage whores and vintage virgins: Second hand fashion in the twenty-first century. Old clothes, new looks: second hand fashion, 197-213.
• Patton, M. Q. (2014). Qualitative research & evaluation methods: Integrating theory and practice. Sage publications.
• Penaloza, L., & Price, L. L. (1993). Consumer resistance: a conceptual overview. ACR North American Advances.
• Schor, J. B. (1999). The overspent American: Why we want what we don't need. Harper Collins.
• Shove, E., & Warde, A. (2002). Inconspicuous consumption: the sociology of consumption, lifestyles and the environment. Sociological theory and the environment: classical foundations, contemporary insights, 230(51), 230-251.
• Strauss, A., & Corbin, J. (1998). Basics of qualitative research techniques.
• Tokmak, G. (2019). Tüketimde Diderot Etkisi ve Zeigarnik Etkisine Kavramsal Bir Bakış,TUJOM, 4(1): 44 doi: http://dx.doi.org/10.30685/tujom.v4i1.39
• Van Damme, I., & Vermoesen, R. (2009). Second-hand consumption as a way of life: public auctions in the surroundings of Alost in the late eighteenth century. Continuity and change, 24(2), 275-305.
• Wach, E., & Ward, R. (2013). Learning about qualitative document analysis.
• Witkowski, T. H. (1989). Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. In: JSTOR.