MOORA YÖNTEMİ İLE ÜRÜN SEÇİMİ: TURİZM SEKTÖRÜNDE BİR UYGULAMA

Year 2020, Volume: 19 Issue: 74, 549 - 563, 01.04.2020

Ali Şimşek , Ozan Çatır

https://doi.org/10.17755/esosder.520399

Cited By: 1

Abstract

Bu çalışmada Uşak ilinde faaliyet gösteren bir otel işletmesinin ürün seçiminde dikkat ettikleri kriterlerin önem derecelerinin MOORA yöntemiyle belirlenmesi amaçlanmaktadır. Çalışmada fiyat, kalite, teslimat, ilişki ve hizmet olmak üzere 5 ana kriter çerçevesinde 5 alternatif işletme değerlendirilmiştir. Kriter ağırlıklarının belirlenmesinde ise otel işletmelerinin satın alma biriminden sorumlu çalışanlarına mail yoluyla gönderilen anketlerin değerlendirilmesiyle elde edilmiştir. Sonuç olarak yapılan anketlerden, gerçek değeri olmayan kriterlerin önem ağırlıkları ve tüm kriterlerin tedarikçi seçimindeki kriter önem katsayısı değerleri ve alternatif tedarikçilerin bu kriterler açısından değerlendirme sonuçları elde edilmiştir. Elde edilen veriler Çok Kriterli Karar Verme yöntemlerinden MOORA yöntemine göre çözümlenerek yorumlanmaktadır.

Keywords

Turizm, Tedarik Zinciri Yönetimi, Ürün Seçimi, MOORA Yöntemi

PRODUCT CHOICE WITH MOORA METHOD: A PRACTICE IN TOURISM SECTOR

Abstract

In this study, determining the most suitable product for a hotel which operates in Uşak with MOORA method by determining the importance degrees of the criteria is aimed. In the study, 5 alternative businesses were evaluated under 5 main criterion titles which include price, quality, delivery, association and service. Determining the load of the criteria was acquired through the evaluation of the questionnaires which were sent to the purchasing unit workers via e-mails. As a result, the importance load of criteria with no real value and the importance load of all criteria in the vendor choice and the evaluation results of alternative vendors in terms of these criteria were acquired from the questionnaires. The data obtained were analyzed according to the MOORA method which is among the determining Multi Criteria Decision Making.

Keywords

Tourism, Vendor Chain Method, Product Choice, MOORA Method

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