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ASSESSMENT OF HOUSING CHOICE CRITERIA FOR THE UNIVERSITIES’ STUDENTS IN NORTH CYPRUS USING AHP METHOD

Year 2019, Volume: 3 Issue: 4, 65 - 86, 31.08.2019

Abstract

The aim of this study is to consider individual opinions in order to attain the final ranking of determining factors in student housing choice in Northern Cyprus’ universities. This region is becoming a renowned force of international education, and there is a distinct need to know and enhance those factors having the greatest influence on student housing decisions.

This investigation proposes applying the multiple-criteria decision-making (MCDM) method of analytical hierarchy process (AHP), using the pairwise comparison between criteria to create an evaluation structure with criteria and related weights for improving service quality in student housing. A four-level model was constructed and tested, with sixteen sub-factors on fourth levels were compared, and the findings revealed that the preferred housing attributes were ventilation and peace, which were preferred equally, followed by flexible room arrangements, rules and regulations, empathy, Internet access, communication, privacy, a reading section, a bathroom/shower, a refrigerator, a kitchen, hot water, maintenance, proximity to school, and cost.

References

  • Adewunmi, Y., Omirin, M., Famuyiwa, F., & Farinloye, O. (2011). Post-occupancy evaluation of postgraduate hostel facilities. Facilities, 29(3/4), 149-168.Abramsson, M. (2012). Housing Careers. International Encyclopedia of Housing and Home, 385-389.
  • Amole, D. (2008). Residential satisfaction and levels of environment in students' residences. Environment and Behavior. 41(6), 866-879.
  • Amole, D. (2009). Residential satisfaction in students' housing. Journal of Environmental Psychology, 29(1), 76-85.
  • Arasli, H., Bahman Teimouri, R., Kiliç, H., & Aghaei, I. (2017). Effects of service orientation on job embeddedness in hotel industry. The Service Industries Journal, 37(9-10), 607-627.
  • Bashir, S., Sarki, I. H., & Samidi, J. (2012). Students' perception on the service quality of Malaysian universities' hostel accommodation. International Journal of Business and Social Science, 3(15), 213-222.
  • Bitner, M. J. (1992). Services capes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 56(2), 57-71.
  • Choi, T. Y., & Chu, R. (2001). Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry. International Journal of Hospitality Management, 20(3), 277-297.
  • Clemes, M. D., Gan, C., & Ren, M. (2011). Synthesizing the effects of service quality, value, and customer satisfaction on behavioral intentions in the motel industry: An empirical analysis. Journal of Hospitality & Tourism Research, 35(4), 530-568.
  • Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
  • Crouch, G. I., & Brent Ritchie, J. R. (1998, October). Convention site selection research: A review, conceptual model, and propositional framework. In Journal of Convention & Exhibition Management (Vol. 1, No. 1, pp. 49-69). Taylor & Francis Group.
  • Dahlan, N. D., Jones, P. J., Alexander, D. K., Salleh, E., & Alias, J. (2009). Evidence base prioritisation of indoor comfort perceptions in Malaysian typical multi-storey hostels. Building and Environment, 44(10), 2158-2165.
  • Omar, D. B., Abdullah, F., Yusof, F., Hamdan, H., Nasrudin, N., & Abullah, I. C. (2011). The Impacts of Off-Campus Students on Local Neighbourhood in Malaysia. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 5(10), 1221-1227.
  • Foubert, J. D., Tepper, R., & Morrison, D. (1998). Predictors of student satisfaction in university residence halls. The Journal of College and University Student Housing, 27(1), 41-46.
  • Gera, R. (2011). Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India: An SEM study. International Journal of Quality and Service Sciences, 3(2), 225-242.
  • Gouthier, M., Giese, A., & Bartl, C. (2012). Service excellence models: a critical discussion and comparison. Managing Service Quality: An International Journal, 22(5), 447-464.
  • Harker, P. T., & Vargas, L. G. (1987). The theory of ratio scale estimation: Saaty's analytic hierarchy process. Management science, 33(11), 1383-1403.
  • Hassanain, M. A. (2008). On the performance evaluation of sustainable student housing facilities. Journal of Facilities Management, 6(3), 212-225.
  • Hurnaus, H. (2012). Designboom.com. Retrieved March 05, 2013, from: http://www.designboom.com/readers/feld72-gartenweg-living-in-a-rural-context/
  • Johnston, R. (2005). Service operations management: from the roots up. International Journal of Operations & Production Management, 25(12), 1298-1308.
  • Jones, C. (2004). A “scorecard” for service excellence. Measuring Business Excellence, 8(4), 45-54.
  • Jumat, A., Coffey, V., & Skitmore, M. (2012). Stakeholder service delivery expectations of military facilities management. Built Environment Project and Asset Management, 2(2), 146-166.
  • Katircioğlu, S. T. (2014). Estimating higher education induced energy consumption: The case of Northern Cyprus. Energy, 66, 831-838.
  • Kaya, N., & Erkip, F. (2001). Satisfaction in a Dormitory Building the Effects of Floor Height on the Perception of Room Size and Crowding. Environment and Behavior, 33(1), 35-53.
  • Khan, H., & Matlay, H. (2009). Implementing service excellence in higher education. Education+ Training, 51(8/9), 769-780.
  • Khozaei, F., Hassan, A. S., & Khozaei, Z. (2010). Undergraduate students' satisfaction with hostel and sense of attachment to place: Case study of University Sains Malaysia. American Journal of Engineering and Applied Sciences, 3(3), 516-520.
  • Kubi, D. (2009). Types of Houses. London: Natural Resources Defense Council.
  • Lee, W. B., Lau, H., Liu, Z. Z., & Tam, S. (2001). A fuzzy analytic hierarchy process approach in modular product design. Expert Systems, 18(1), 32-42.
  • Lockyer, T. (2005). Understanding the dynamics of the hotel accommodation purchase decision. International Journal of contemporary hospitality management, 17(6), 481-492.
  • Di Mascio, R. (2007). A method to evaluate service delivery process quality. International Journal of Service Industry Management, 18(4), 418-442.
  • Meyer, C., & Schwager, A. (2007). Customer Experience. Harvard business review, 85(2), 116.
  • Mohit, M. A., & Azim, M. (2012). Assessment of residential satisfaction with public housing in Hulhumale’, Maldives. Procedia-Social and Behavioral Sciences, 50, 756-770.
  • Najib, N. U., & Yusof, N. A. (2010). Identifying factors affecting satisfaction with student housing: A research framework. In Proceeding of the 2nd International Postgraduate Conference on Infrastructure and Environment (pp. 11-12).
  • Najib, N., Ulyani M., Yusof, N. A., & Abidin, N. Z. (2011). Student residential satisfaction in research universities. Journal of Facilities Management, 9(3), 200-212.
  • Najib, N. U. M., & Sani, N. M. (2012). The effects of students’ socio-physical backgrounds onto satisfaction with student housing facilities. Procedia-Social and Behavioral Sciences, 62, 64-74.
  • Nimako, S. G. (2012). Linking quality, satisfaction and behaviour intentions in Ghana’s mobile telecommunication industry. European Journal of Business and Management, 4(7), 1-17.
  • Normann, R. (1991). Service Management–Strategy and Leadership in Service Business, 2. Aufl., Chichester ua.
  • Olujimi, J. A. B., & Bello, M. O. (2009). Effects of infrastructural facilities on the rental values of residential property. Journal of social sciences, 5(4), 332-341.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L. L. (1988). “SERVQUAL: A multiple item scale for measuring customer perceptions of Service Quality”. Journal of Retailing, 64, 12-40.
  • Price, I. F., Matzdorf, F., Smith, L., & Agahi, H. (2003). The impact of facilities on student choice of university. Journal of Facilities, 21(10), 212-222.
  • Satty, T. L. (1980). The Analytical Hierarchy Process: Planning, Priority Setting, Resource Allocation. New york: McGraw-Hill.
  • Schenke, J. (2008). Purdue Students Prefer to Go Solo. College Planning and Management, 11(6), 62-64.
  • Thomsen, J. (2008). Student Housing–Student Homes? Aspects of Student Housing Satisfaction.
  • Thomsen, J., & Eikemo, T. A. (2010). Aspects of student housing satisfaction: a quantitative study. Journal of Housing and the Built Environment, 25(3), 273-293.
  • Torres-Antonini, M., & Park, N.-K. (2008). Sustainable student campus housing in the US Asia Interior Design Institute Associattion (AIDIA). Int. J. Spatial Design Res., 8, 29-38. Retrieved from: http://www.dcp.ufl.edu/files/fa69e3f2-c374-4f64-9.pdf
  • Teralı, K., Zorlu, T., Bulbul, O., & Gurkan, C. (2014). Population genetics of 17 Y-STR markers in Turkish Cypriots from Cyprus. Forensic Science International: Genetics, 10, e1-e3.
  • Tzeng, G. H., Teng, M. H., Chen, J. J., & Opricovic, S. (2002). Multicriteria selection for a restaurant location in Taipei. International journal of hospitality management, 21(2), 171-187.
  • Wei, C. C., & Ramalu, S. S. (2011). Students Satisfaction towards the University: Does Service Quality Matters? International Journal of Education, 3(2), 1-15.

ASSESSMENT OF HOUSING CHOICE CRITERIA FOR THE UNIVERSITIES’ STUDENTS IN NORTH CYPRUS USING AHP METHOD

Year 2019, Volume: 3 Issue: 4, 65 - 86, 31.08.2019

Abstract

The aim of this study is to consider individual opinions in order to attain the final ranking of determining factors in student housing choice in Northern Cyprus’ universities. This region is becoming a renowned force of international education, and there is a distinct need to know and enhance those factors having the greatest influence on student housing decisions.

This investigation proposes applying the multiple-criteria decision-making (MCDM) method of analytical hierarchy process (AHP), using the pairwise comparison between criteria to create an evaluation structure with criteria and related weights for improving service quality in student housing. A four-level model was constructed and tested, with sixteen sub-factors on fourth levels were compared, and the findings revealed that the preferred housing attributes were ventilation and peace, which were preferred equally, followed by flexible room arrangements, rules and regulations, empathy, Internet access, communication, privacy, a reading section, a bathroom/shower, a refrigerator, a kitchen, hot water, maintenance, proximity to school, and cost.

References

  • Adewunmi, Y., Omirin, M., Famuyiwa, F., & Farinloye, O. (2011). Post-occupancy evaluation of postgraduate hostel facilities. Facilities, 29(3/4), 149-168.Abramsson, M. (2012). Housing Careers. International Encyclopedia of Housing and Home, 385-389.
  • Amole, D. (2008). Residential satisfaction and levels of environment in students' residences. Environment and Behavior. 41(6), 866-879.
  • Amole, D. (2009). Residential satisfaction in students' housing. Journal of Environmental Psychology, 29(1), 76-85.
  • Arasli, H., Bahman Teimouri, R., Kiliç, H., & Aghaei, I. (2017). Effects of service orientation on job embeddedness in hotel industry. The Service Industries Journal, 37(9-10), 607-627.
  • Bashir, S., Sarki, I. H., & Samidi, J. (2012). Students' perception on the service quality of Malaysian universities' hostel accommodation. International Journal of Business and Social Science, 3(15), 213-222.
  • Bitner, M. J. (1992). Services capes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 56(2), 57-71.
  • Choi, T. Y., & Chu, R. (2001). Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry. International Journal of Hospitality Management, 20(3), 277-297.
  • Clemes, M. D., Gan, C., & Ren, M. (2011). Synthesizing the effects of service quality, value, and customer satisfaction on behavioral intentions in the motel industry: An empirical analysis. Journal of Hospitality & Tourism Research, 35(4), 530-568.
  • Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
  • Crouch, G. I., & Brent Ritchie, J. R. (1998, October). Convention site selection research: A review, conceptual model, and propositional framework. In Journal of Convention & Exhibition Management (Vol. 1, No. 1, pp. 49-69). Taylor & Francis Group.
  • Dahlan, N. D., Jones, P. J., Alexander, D. K., Salleh, E., & Alias, J. (2009). Evidence base prioritisation of indoor comfort perceptions in Malaysian typical multi-storey hostels. Building and Environment, 44(10), 2158-2165.
  • Omar, D. B., Abdullah, F., Yusof, F., Hamdan, H., Nasrudin, N., & Abullah, I. C. (2011). The Impacts of Off-Campus Students on Local Neighbourhood in Malaysia. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 5(10), 1221-1227.
  • Foubert, J. D., Tepper, R., & Morrison, D. (1998). Predictors of student satisfaction in university residence halls. The Journal of College and University Student Housing, 27(1), 41-46.
  • Gera, R. (2011). Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India: An SEM study. International Journal of Quality and Service Sciences, 3(2), 225-242.
  • Gouthier, M., Giese, A., & Bartl, C. (2012). Service excellence models: a critical discussion and comparison. Managing Service Quality: An International Journal, 22(5), 447-464.
  • Harker, P. T., & Vargas, L. G. (1987). The theory of ratio scale estimation: Saaty's analytic hierarchy process. Management science, 33(11), 1383-1403.
  • Hassanain, M. A. (2008). On the performance evaluation of sustainable student housing facilities. Journal of Facilities Management, 6(3), 212-225.
  • Hurnaus, H. (2012). Designboom.com. Retrieved March 05, 2013, from: http://www.designboom.com/readers/feld72-gartenweg-living-in-a-rural-context/
  • Johnston, R. (2005). Service operations management: from the roots up. International Journal of Operations & Production Management, 25(12), 1298-1308.
  • Jones, C. (2004). A “scorecard” for service excellence. Measuring Business Excellence, 8(4), 45-54.
  • Jumat, A., Coffey, V., & Skitmore, M. (2012). Stakeholder service delivery expectations of military facilities management. Built Environment Project and Asset Management, 2(2), 146-166.
  • Katircioğlu, S. T. (2014). Estimating higher education induced energy consumption: The case of Northern Cyprus. Energy, 66, 831-838.
  • Kaya, N., & Erkip, F. (2001). Satisfaction in a Dormitory Building the Effects of Floor Height on the Perception of Room Size and Crowding. Environment and Behavior, 33(1), 35-53.
  • Khan, H., & Matlay, H. (2009). Implementing service excellence in higher education. Education+ Training, 51(8/9), 769-780.
  • Khozaei, F., Hassan, A. S., & Khozaei, Z. (2010). Undergraduate students' satisfaction with hostel and sense of attachment to place: Case study of University Sains Malaysia. American Journal of Engineering and Applied Sciences, 3(3), 516-520.
  • Kubi, D. (2009). Types of Houses. London: Natural Resources Defense Council.
  • Lee, W. B., Lau, H., Liu, Z. Z., & Tam, S. (2001). A fuzzy analytic hierarchy process approach in modular product design. Expert Systems, 18(1), 32-42.
  • Lockyer, T. (2005). Understanding the dynamics of the hotel accommodation purchase decision. International Journal of contemporary hospitality management, 17(6), 481-492.
  • Di Mascio, R. (2007). A method to evaluate service delivery process quality. International Journal of Service Industry Management, 18(4), 418-442.
  • Meyer, C., & Schwager, A. (2007). Customer Experience. Harvard business review, 85(2), 116.
  • Mohit, M. A., & Azim, M. (2012). Assessment of residential satisfaction with public housing in Hulhumale’, Maldives. Procedia-Social and Behavioral Sciences, 50, 756-770.
  • Najib, N. U., & Yusof, N. A. (2010). Identifying factors affecting satisfaction with student housing: A research framework. In Proceeding of the 2nd International Postgraduate Conference on Infrastructure and Environment (pp. 11-12).
  • Najib, N., Ulyani M., Yusof, N. A., & Abidin, N. Z. (2011). Student residential satisfaction in research universities. Journal of Facilities Management, 9(3), 200-212.
  • Najib, N. U. M., & Sani, N. M. (2012). The effects of students’ socio-physical backgrounds onto satisfaction with student housing facilities. Procedia-Social and Behavioral Sciences, 62, 64-74.
  • Nimako, S. G. (2012). Linking quality, satisfaction and behaviour intentions in Ghana’s mobile telecommunication industry. European Journal of Business and Management, 4(7), 1-17.
  • Normann, R. (1991). Service Management–Strategy and Leadership in Service Business, 2. Aufl., Chichester ua.
  • Olujimi, J. A. B., & Bello, M. O. (2009). Effects of infrastructural facilities on the rental values of residential property. Journal of social sciences, 5(4), 332-341.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L. L. (1988). “SERVQUAL: A multiple item scale for measuring customer perceptions of Service Quality”. Journal of Retailing, 64, 12-40.
  • Price, I. F., Matzdorf, F., Smith, L., & Agahi, H. (2003). The impact of facilities on student choice of university. Journal of Facilities, 21(10), 212-222.
  • Satty, T. L. (1980). The Analytical Hierarchy Process: Planning, Priority Setting, Resource Allocation. New york: McGraw-Hill.
  • Schenke, J. (2008). Purdue Students Prefer to Go Solo. College Planning and Management, 11(6), 62-64.
  • Thomsen, J. (2008). Student Housing–Student Homes? Aspects of Student Housing Satisfaction.
  • Thomsen, J., & Eikemo, T. A. (2010). Aspects of student housing satisfaction: a quantitative study. Journal of Housing and the Built Environment, 25(3), 273-293.
  • Torres-Antonini, M., & Park, N.-K. (2008). Sustainable student campus housing in the US Asia Interior Design Institute Associattion (AIDIA). Int. J. Spatial Design Res., 8, 29-38. Retrieved from: http://www.dcp.ufl.edu/files/fa69e3f2-c374-4f64-9.pdf
  • Teralı, K., Zorlu, T., Bulbul, O., & Gurkan, C. (2014). Population genetics of 17 Y-STR markers in Turkish Cypriots from Cyprus. Forensic Science International: Genetics, 10, e1-e3.
  • Tzeng, G. H., Teng, M. H., Chen, J. J., & Opricovic, S. (2002). Multicriteria selection for a restaurant location in Taipei. International journal of hospitality management, 21(2), 171-187.
  • Wei, C. C., & Ramalu, S. S. (2011). Students Satisfaction towards the University: Does Service Quality Matters? International Journal of Education, 3(2), 1-15.
There are 47 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Musafa Tümer

İman Aghaeı 0000-0003-0094-5146

Taiwo Temıtope Lasısı This is me

Publication Date August 31, 2019
Published in Issue Year 2019 Volume: 3 Issue: 4

Cite

APA Tümer, M., Aghaeı, İ., & Temıtope Lasısı, T. (2019). ASSESSMENT OF HOUSING CHOICE CRITERIA FOR THE UNIVERSITIES’ STUDENTS IN NORTH CYPRUS USING AHP METHOD. EUropean Journal of Managerial Research (EUJMR), 3(4), 65-86.

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