An Investigation of Factors Affecting City Life Satisfaction and an Index Proposal

Year 2018, Volume: 20 Issue: 1, 25 - 48, 24.04.2018

Veysel Yılmaz , Erkan Arı

Abstract

The
role of universities in city branding is critical, and it is undeniable that
universities make economic, cultural and social contributions to the cities in
which they are located, especially in underdeveloped and developing countries.
The purpose of this study is to investigate the city life satisfaction levels
of university students enrolled in two provinces in Turkey. Within the scope of the study, the City Life Satisfaction
Questionnaire for University Students was applied to 320 students enrolled in
various departments of Osmangazi University in Eskişehir and 413 students at
Dumlupınar University Kütahya between September 30 and December 30, 2016. The
study made use of a Structural Equation Modeling (SEM) method for the analysis of the data, and the City
Life Satisfaction Index (CLSI) was also calculated within the context of the
study.

It
was found that all factors considered in the study affect city life
satisfaction, a CLSI values of 65 percent was found for Eskişehir, compared to
36 percent for Kütahya. While determining the factors influential on city life
satisfaction, the factors used in the Better Life Index (BLI) by OECD were
considered. 

Keywords

Life Satisfaction, Brand City, University Student, City Life Satisfaction Index, Structural Equation modeling (SEM)

Şehir Yaşam Memnuniyetini Etkileyen Faktörlerin Araştırılması ve Bir İndeks Önerisi

Abstract

Üniversiteler şehirlerin markalaşmasında
kritik öneme sahiptir. Üniversitelerin bulundukları şehirlere, özellikle de az
gelişmiş ve gelişmekte olan ülkelerde ekonomik, kültürel ve sosyal katkılar
yapabileceği kesinlikle inkar edilemez bir gerçektir. Bu araştırmanın amacı,
Türkiye'nin iki ilinde öğrenim gören üniversite öğrencilerinin şehir yaşam
memnuniyet düzeylerini araştırmaktır. Çalışma kapsamında 30 Eylül-30 Aralık 2016 tarihleri arasında Eskişehir
Osmangazi Üniversitesi çeşitli bölümlerinde öğrenim gören 320 öğrenciye ve
Kütahya Dumlupınar Üniversitesi'nde 413 öğrenciye Üniversite Öğrencileri için
Şehir Yaşamı Memnuniyet Anketi uygulanmıştır. Bu çalışmada, verilerin
analizinde Yapısal Eşitlik Modellemesi (YEM) kullanılmıştır.

Yapılan analiz sonucunda, çalışmada ele
alınan tüm faktörlerin şehir yaşam memnuniyetini etkilediği tespit edilmiştir.
Çalışmada ayrıca Şehir Yaşamı Memnuniyet Endeksi (CLSI) de hesaplanmıştır. CLSI
değeri Eskişehir için% 65, Kütahya için% 36 olarak belirlenmiştir. Şehir yaşamı
memnuniyetinde etkili olan faktörleri belirlerken, OECD tarafından Better Life
Index (BLI) 'da kullanılan faktörler göz önüne alınmıştır. 

Keywords

Yaşam Memnuniyeti, Marka Şehir, Üniversite Öğrencisi, Şehir Yaşam Memnuniyeti İndeksi, Yapısal Eşitlik Modeli

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