The Ethical Dimension of the Persona Concept

Year 2022, Volume: 10 Issue: 2, 147 - 158, 30.06.2022

Serkan Güneş , Çisem Ercömert Görgün

Abstract

Persona literature, which has rich content, has long been one of the dominant and popular topics in design. In the literature, which focuses on persona production and its use in the design process, there are hardly any ethical discussions about the philosophical principles of persona production. This article explains the general ethical approach to design practices and explores how persona creation and persona-based design practices can foster ethical thought and action.
For this purpose, the scope of the concepts of persona and ethics is determined and defined. The idea of persona is discussed in terms of objectification, transformation, homogenization of individuals and obtaining individual data, legitimacy of representation, and use ethics.

Keywords

Persona, Ethics, User-Centered Design, objectification

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