Public Relations Focused on Responsibility: A Discourse Analysis of PR Based TED Talks (2012-2022)

Year 2023, Volume: 6 Issue: 1, 96 - 126, 31.03.2023

Ebru Özgen , Tuğçe Şen , Ufuk Şahin Gökçe Yılmaz

Abstract

Public relations, communication, social responsibility and sustainability are fields that interact with each other. Thanks to this interaction, each of them permeates a very wide area. From the decisions we make in our daily lives to shaping the future of the world we live in, these fields, which have deep meanings, play a major role in the welfare, relationships, ethics, sensitivities and future of society. With each passing day, interest in these fields is increasing and their existence is needed.
The name TED is formed from the first letters of ‘Technology’, ‘Entertainment’, ‘Design’, the three main topics that shape our future. TED is an annual conference where the world's leading people with advanced knowledge attend to share ideas and experiences that excite them. According to participants, TED conferences are a journey into the future. TEDx was created by TED to allow individuals and organisations to host their own local events, and the “x” in TEDx stands for independently organised local TED events. TED provides general guidance for these independently organised events (tedxreset.com, 2022). This series of conferences, where experiences are shared and knowledge and information about many fields are shared, is important in today's digital culture.
Within the scope of the study, it is examined how the concepts of communication, social responsibility and sustainability, which we think form the basis of the field of public relations, are handled in our research universe, whether there has been a development in recent periods, whether this understanding exists in the discourse research we have conducted by addressing the conceptual dimensions of the field together with all developing technologies, social and economic situational processes. The necessity of acting with the awareness of sustainability and responsibility in public relations, which is an applied discipline, has been emphasised.

Keywords

: communication, public relations, social responsibility, sustainability, TED talks

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