DAVRANIŞSAL İKTİSAT VE DÜRTME: SAĞLIK POLİTİKALARI ÖZELİNDE BİR İNCELEME

Year 2020, Volume: 38 Issue: 3, 531 - 559, 30.09.2020

Havva Serim , Serkan Küçükşenel

https://doi.org/10.17065/huniibf.658117

Cited By: 4

Abstract

Bu çalışma, temel davranışsal iktisat dürtme yöntemlerinin sağlıklı yaşam biçimi davranışlarının geliştirilmesi için kullanılabileceğini göstermektedir. Bu amaçla öncelikle insanların sıklıkla sınırlı rasyonalite, sınırlı otokontrol veya sınırlı bencilliğe tabi olduğunu ortaya koyan davranışsal iktisat çalışmaları incelenmiştir. Daha sonra bu tarz rasyonel davranış varsayımından sapmaların sağlık davranışı üzerindeki etkileri belirlenmiştir. Son olarak, eğitsel müdahale ve ikna etme, ortamı yeniden yapılandırma ve taahhüt mekanizmaları oluşturma gibi dürtme yöntemlerinin obezite hastalığının önlenmesinde kullanılabileceği gösterilmiştir

Keywords

davranışsal iktisat, dürtme, sağlık politikaları

BEHAVIORAL ECONOMICS AND NUDGE: A STUDY ON HEALTH POLICIES

Abstract

This study shows that basic behavioral economics nudging methods can be used to develop healthy lifestyle behaviors. For this purpose, first, behavioral economics studies revealing that people are often subject to bounded rationality, bounded self-control or bounded self-interest are examined. Second, the effects of these biases on health behavior are identified. Finally, we show that nudging methods such as educational intervention and persuasion, restructuring the environment and creating commitment mechanisms can be used in the prevention of obesity disease.

Keywords

Behavioral Economics, Nudges, Health Care

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