Çevre, Stratejik Duruş, Firma Performansı Üçgeni: Lojistik Sektörüne Yönelik Bir Analiz

Year 2023, Volume: 52 Issue: 1, 1 - 30, 30.05.2023

Saniye Yıldırım Özmutlu , Esin Can

https://doi.org/10.26650/ibr.2023.52.804819

Abstract

Çalışmada, çevresel koşulların firma performansı üzerinde yarattığı etkiler araştırılmaktadır. Araştırma kapsamında lojistik firmalarının değişken çevresel koşullarda stratejik duruşu ve performansı arasındaki ilişkilere bakılmıştır. Bunu yaparken stratejik duruşun, aracı (mediator) etkisinin varlığı öngörülerek değişkenler arası etkileşimi ayrıca araştırılmıştır. Bu doğrultuda, bir araştırma modeli ve buna bağlı araştırma hipotezleri geliştirilmiştir. Oluşturulan araştırma modeli, Dess ve Beard (1984) tarafından geliştirilen çevre koşullarının üç boyutunu, Venkatraman (1989) tarafından geliştirilen stratejik duruşun altı boyutunu ve firma performansı değişkenlerinden oluşmaktadır. Araştırma modelindeki hipotezleri test etmek için araştırma kapsamında faaliyet gösteren 218 lojistik firmasında, yönetici pozisyonunda çalışan 264 kişiye, araştırmaya ait anket uygulanmıştır. Elde edilen verilerin analizi, SPSS ve AMOS paket programı kullanılarak Yapısal Eşitlik Modellemesi (YEM) yöntemi ile gerçekleştirilmiştir. Yapılan analiz sonuçlarına göre, stratejik duruş değişkeninin, çevresel koşullar ile firma performansı arasında tam aracılık etkisine sahip olduğu saptanmıştır. Sonuçta, lojistik firmalarının stratejik duruş özelliklerinin farkına varmalarına olanak sağlanarak, değişen çevre koşullarında performanslarını nasıl arttırabilecekleri yönünde yol gösterecek bilgiler ortaya konulmuştur.

Keywords

Çevre Koşulları, Stratejik Duruş, Firma Performansı, Lojistik Firmaları

Investigation of the Mediating Effect of Strategic Posture on the Relationship between Environmental Conditions and Firm Performance on the Logistics Sector

Abstract

The effects of environmental conditions on firm performance are investigated in this study. Within the scope of the research, the relationships between the strategic posture and the performance of logistics companies in varying environmental conditions were examined. During this study, the interaction between variables was also investigated by predicting the presence of the mediating effect of strategic posture. In this context, a research model and related research hypotheses were developed. The created research model was comprised of the three-dimension of environmental conditions developed by Dess and Beard (1984), six dimensions of strategic stance developed by Venkatraman (1989), and firm performance variables. A survey related to the research was conducted with 264 people working in managerial positions in 218 logistics companies operating within the scope of the research to test the hypotheses in the research model. The analysis of the obtained data was performed by the Structural Equation Modeling (SEM) method utilizing the SPSS and AMOS software program. According to the analysis results, it was determined that the strategic posture variable has a full mediating effect between environmental conditions and firm performance. As a result, by enabling logistics companies to realize their strategic posture features, information was provided to guide them on how to improve their performance in changing environmental conditions.

Keywords

Environmental Conditions, Strategic Posture, Firm Performance, Logistics Companies

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