How Influential Are Travel Websites On Travelers’ Travel Planning? An Empirical Research in Turkey

Year 2019, Volume: 3 Issue: 2, 198 - 212, 30.12.2019

Davut Uysal

https://doi.org/10.30625/ijctr.640126

Cited By: 1

Abstract

Travel Websites have become the most influential
tools, and they have been commonly used in today’s world because access to the
internet has become easier and more widespread thanks to Information
Technologies. This research intended to examine perceptions of Turkish travellers
regarding travel websites in terms of their perceived ease of use, perceived
usefulness, perceived trustworthiness and behavioural intention to use
information obtained through travel websites and their impacts in their travel
planning and decision-making processes. Simple random sampling method, which is
a probability sampling method, was used in data collection and 212 travellers
from Turkey filled in the questionnaire. Respondents were filtered with the
help of two filtering questions at the beginning of the questionnaire and only
those living in Turkey and having travelled for some purpose in the past were
included in the study. The results obtained through relevant statistical
analyses revealed that there is a positive relationship among perceived ease of
use, perceived usefulness, perceived trustworthiness of travel websites and behavioural
intention to use information obtained from such websites. The research also
revealed that education level is a factor influencing travellers’ travel
planning processes. 

Keywords

Decision-making process, Travel Planning, Travel Plans, Travel Websites, Tourism, E-Tourism

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