ÇEVRESEL BELİRSİZLİĞİN YENİLİK PERFORMANSINA ETKİSİNDE ÖRGÜTSEL ÇEVİKLİĞİN ROLÜ: OTELLERDE BİR UYGULAMA

Year 2022, Volume: 18 Issue: 4, 1208 - 1229, 28.12.2022

Göknur Ersarı

https://doi.org/10.17130/ijmeb.1114217

Abstract

Belirsizliğin yüksek olduğu iş çevresinde yenilik yapmak işletmeler için bir zorunluluk haline gelmiştir. Çevresel belirsizliklere yenilik yaparak karşılık vermek işletmelerin çevik olmasına bağlıdır. Bu araştırma, çevresel belirsizliğin yenilik performansı üzerindeki etkisini incelerken belirsizliğin üç ana yönünü test etmeyi ve belirsiz ortamlarda örgütsel çevikliğin düzenleyici rolünü belirlemeyi amaçlamıştır. Veriler Nevşehir Merkez, Ürgüp, Göreme ve Avanos’ta bulunan otellerdeki 310 çalışandan elde edilmiştir. Verilere ilişkin güvenilirlik ve geçerlilik analizleri yapıldıktan sonra hipotezler test edilmiştir. Bulguların sonucunda çevresel belirsizliğin ve alt boyutlarından dinamiklik ve heterojenlik ile yenilik performansı arasında anlamlı ilişki bulunurken, olumsuzluk ile yenilik performansı arasında anlamlı ilişki bulunamamıştır. Ayrıca örgütsel çevikliğin, çevresel belirsizliğin alt boyutlarından dinamiklik ve heterojenliğin yenilik performansı üzerindeki etkisinde düzenleyici rol oynadığı tespit edilmiştir. Bu çalışma ile konaklama endüstrisinde çevresel belirsizlik, yenilik performansı ve örgütsel çeviklik arasındaki ilişkiye yeni bakış açıları sunulmuştur. Ancak araştırmanın sadece Nevşehir’e özel olması, çalışmanın genellenebilirliğini sınırlamıştır.

Keywords

Örgütsel Çeviklik, Çevresel Belirsizlik, Çevresel Dinamiklik, Çevresel Heterojenlik, Çevresel Olumsuzluk, Yenilik Performansı

THE ROLE OF ORGANIZATIONAL AGILITY IN THE EFFECT OF ENVIRONMENTAL UNCERTAINTY ON INNOVATION PERFORMANCE: AN APPLICATION IN HOTELS

Abstract

Innovating in the business environment where uncertainty is high has become a necessity for businesses. Responding to environmental uncertainties by innovating depends on businesses being agile. This research aimed to test three main aspects of uncertainty and to determine the moderator role of organizational agility in uncertain environments, while examining the effect of environmental uncertainty on innovation performance. Data covers from 310 employees in hotels located in Nevsehir Merkez, Urgup, Goreme and Avanos. After the reliability and validity analyzes of the data were made, the hypotheses were tested. As a result of the findings, a significant relationship was found between environmental dynamism and innovation performance, and between environmental heterogeneity and innovation performance. However, it was determined that the relationship between environmental hostility and innovation performance was not significant. Organizational agility played a moderator role in the relationship between environmental dynamism and innovation performance. In addition, organizational agility played a moderator role in the relationship between environmental heterogeneity and innovation performance. This study presents new perspectives on the relationship among environmental uncertainty, innovation performance and organizational agility in the hospitality industry. However, conducting the research only in Nevşehir limited the generalizability of the study.

Keywords

Organizational Agility, Environmental Uncertainty, Environmental Dynamism, Environmental Heterogeneity, Environmental Hostility, Innovation Performance

References

• Aburub, F. (2015). Impact of ERP Systems Usage on Organizational Agility: An Empirical Investigation in the Banking Sector. Information Technology & People, 28(3), 570–588. https://doi.org/10.1108/ITP-06-2014-0124
• Ahammad, M. F., Basu, S., Munjal, S., Clegg, J., & Shoham, O. B. (2021). Strategic agility, environmental uncertainties and international performance: The perspective of Indian firms. Journal of World Business, 56(4), 1–13. https://doi.org/10.1016/J.JWB.2021.101218
• Baron, R. M. & Kenny D. A. (1986). The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
• Chen, H., & Tian, Z. (2022). Environmental uncertainty, resource orchestration and digital transformation: A fuzzy-set QCA approach. Journal of Business Research, 139, 184–193. https://doi.org/10.1016/J.JBUSRES.2021.09.048
• Dai, B., & Liang, W. (2022). The Impact of Big Data Technical Skills on Novel Business Model Innovation Based on the Role of Resource Integration and Environmental Uncertainty. Sustainability, 14(5), 2670.
• Darvishmotevali, M., Altinay, L., & Köseoglu, M. A. (2020). The link between environmental uncertainty, organizational agility, and organizational creativity in the hotel industry. International Journal of Hospitality Management, 87(August 2019), 1–9. https://doi.org/10.1016/j.ijhm.2020.102499
• Deng, C. P., Wang, T., Teo, T. S. H., & Song, Q. (2021). Organizational agility through outsourcing: Roles of IT alignment, cloud computing and knowledge transfer. International Journal of Information Management, 60(July), 102385. https://doi.org/10.1016/j.ijinfomgt.2021.102385
• Enad Al-Qaralleh, R., & Atan, T. (2022). Impact of knowledge-based HRM, business analytics and agility on innovative performance: linear and FsQCA findings from the hotel industry. Kybernetes, 51(1), 423–441. https://doi.org/10.1108/K-10-2020-0684
• Ertaş, G. (2021). Örgütsel ve Stratejik Çevikliğin Doğası. In Murat Ak (Ed.), Örgütsel Davranış Üzerine Literatürel Analiz ve Ölçekler (1. baskı, pp. 571–607). Nobel Yayınevi.
• Harraf, A., Wanasika, I., Tate, K., & Talbott, K. (2015). Organizational agility. Journal of Applied Business Research, 31(2), 675–686. https://doi.org/10.19030/jabr.v31i2.9160
• Inman, R. A., & Green, K. W. (2021). Environmental uncertainty and supply chain performance: the effect of agility. Journal of Manufacturing Technology Management, 33(2), 239–258. https://doi.org/10.1108/JMTM-03-2021-0097
• Iraz, R., & Canbolat, M. A. (2021). Dönüşümcü ve Etkileşimci Liderlik Algısının Yenilik Performansı Algısına Etkisi: Konaklama İşletmeleri Örneği. Güncel Turizm Araştırmaları Dergisi, 5(2), 2602–3008. https://doi.org/10.32572/guntad.933525
• Lee, S., Song, J., & Cao, Q. (2011). Environmental Uncertainty And Firm Performance: An Empirical Study With Strategıc Alıgnment In The Healthcare Industry. Thirty Second International Conference on Information Systems, 1–17.
• Mao, H., Liu, S., & Zhang, J. (2013). How the Effects of It Capability and Knowledge Capability on Organizational Agility Are Contingenton Environmental Uncertainty and Informatin Intensity. Thirty Fourth International Conference on Information Systems, Milan, 1–20.
• Meidute-Kavaliauskiene, I., Çiğdem, Ş., Vasilis Vasiliauskas, A., & Yıldız, B. (2021). Green innovation in environmental complexity: The implication of open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(2). https://doi.org/10.3390/joitmc7020107
• Puriwat, W., & Hoonsopon, D. (2021). Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence. Journal of Manufacturing Technology Management. https://www.emerald.com/insight/content/doi/10.1108/JMTM-10-2020-0420/full/pdf
• Shafer, R.A., Dyer, L., Kilty, J., Amos, J., Ericksen, J., 2001. Crafting a human resource strategy to foster organizational agility: a case study. Hum. Resour. Manage. 40 (3), 197–211.
• Tallon, P. P., & Pinsonneault, A. (2011). Competing perspectives on the link between strategic information technology alignment and organizational agility: Insights from a mediation model. MIS Quarterly: Management Information Systems, 35(2), 463–486. https://doi.org/10.2307/23044052
• Timuroğlu, M. K. (2015). Örgütsel ve Çevresel Faktörlerin Örgütsel Yenilik Üzerine Etkisi. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(1), 41–68. https://dergipark.org.tr/en/download/article-file/32512
• Wang, X., Sun, J., Tian, • Longwei, Guo, W., & Gu, • Tianyu. (2021). Environmental dynamism and cooperative innovation: the moderating role of state ownership and institutional development. The Journal of Technology Transfer, 46, 1344–1375. https://doi.org/10.1007/s10961-020-09822-5
• Yayla, A. A., & Hu, Q. (2012). The impact of IT-business strategic alignment on firm performance in a developing country setting: Exploring moderating roles of environmental uncertainty and strategic orientation. European Journal of Information Systems, 21(4), 373–387. https://doi.org/10.1057/ejis.2011.52
• Zahra, S. A., & Garvis, D. M. (2000). International corporate entrepreneurship and firm performance: The moderating effect of international environmental hostility. Journal of Business Venturing, 15(5), 469–492. https://doi.org/10.1016/S0883-9026(99)00036-1
• Zehir, S. (2016). Pazar yonelimi, ogrenme yönelimi, rekabet stratejileri ve firma performansı ilişkisi. Gebze teknik universitesi sosyal bilimler enstitüsü. (Yayınlanmammış doktora tezi).
• Zhen, J., Xie, Z., & Dong, K. (2021). Impact of IT governance mechanisms on organizational agility and the role of top management support and IT ambidexterity. International Journal of Accounting Information Systems, 40, 1–15. https://doi.org/10.1016/J.ACCINF.2021.100501
• Zhou, J., Bi, G., Liu, H., Fang, Y., & Zhongsheng, H. (2018). Understanding employee competence, operational IS alignment, and organizational agility – An ambidexterity perspective. Information and Management, 55(6), 695–708. https://reader.elsevier.com/reader/sd/pii/S0378720618301162?token=05203E73DDEC56A10838FB24EB01E922BD8760EBF64C5106587B76AC055077F9D2D3D540C0375CF4C1717D0A54BEB3D4&originRegion=eu-west-1&originCreation=20211125134655