İHRACAT ODAKLI ŞİRKETLERDE LOJİSTİK YETENEKLERİN VE ÖĞRENME YÖNELİMİNİN FİNANSAL VE BÜYÜME PERFORMANSINA VE İHRACAT PERFORMANSINA ETKİLERİNİN İNCELENMESİ
Year 2022,
Volume: 18 Issue: 4, 1089 - 1109, 28.12.2022
Fatma Sönmez Çakır
,
Songül Yesilot Zehir
,
Zafer Adıgüzel
Abstract
Araştırma istanbulda faaliyet gösteren ihracat yapan dış ticaret şirketlerinde lojistik yeteneklerin ve öğrenme yöneliminin performans çıktılarına etkisini incelemek amacıyla yapılmıştır. Bu şirketlerin seçilmesinin nedeni lojistik performansı ve finansal ve büyüme performansı açısından ihracat yapan şirketlerde lojistik yeteneklerin daha da önemli hale gelmesidir. Modelin kurulması ve test edilmesi için 983 katılımcıdan oluşan bir örneklem alınmış ve toplam 43 ifadeden oluşan bir ölçek kendilerine sunulmuştur. SmartPLS 3.3.5 kullanılarak analizler gerçekleştirilmiştir. Pandemi dönemiyle birlikte yaşanılan süreçte lojistik faaliyetlerin ne kadar önemli olduğu daha iyi anlaşılmıştır. Özellikle ihracat odaklı şirketlerin rekabet ortamında başarılı olabilmeleri lojistik yeteneklerine de bağlıdır. İyi bir organizasyonel performans için ihracat odaklı şirketlerin sürekli kendilerini geliştirebilmeleri konusunda öğrenme yönelimine önem vermeleri ve lojistik yeteneklere sahip olmaları gerekmektedir. Araştırmada, ihracat odaklı şirketlerin sahip oldukları lojistik yetenekler ve öğrenme yönelimi hem lojistik performansı hem de finansal ve büyüme performanslarını olumlu yönde etkilediği hipotezlerle desteklenmektedir. Araştırma ihracat odaklı şirketlerden verilerin toplanıp hem lojistik yeteneklerini hem de öğrenme yönelimlerini incelemesi açısından yenilikçi bir çalışmadır. Örneklem grubu, İstanbul'da faaliyet gösteren ihracat odaklı şirketlerden oluşmaktadır. Bu nedenle araştırmada elde edilen sonuçların sadece ihracat odaklı şirketler açısından değerlendirilmesi ve genelleme yapılmaması doğru olacaktır.
References
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- Battal, T. (2020). Understanding the logistics centre location decision: what are the main decision criteria and evaluation methods?. International Journal of Logistics Economics and Globalisation, 8(2), 154-192.
- Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial marketing management, 31(6), 515-524.
- Callaghan, C. W. (2019). Business research methodologies and the need for economies of scale in the business research process: Harnessing the innovation opportunities of novel technologies and technological change. Electronic Journal of Business Research Methods, 17(3), pp179-190.
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- Deku, W. A., Wang, J., Danquah, E., & Narain, D. (2021). Correlation between business innovation environment (BIE) and entrepreneurial orientation dimension (EOD) on financial performance of manufacturing SMEs in Ghana. World Journal of Entrepreneurship, Management and Sustainable Development, 17(4), 787-803. https://doi.org/10.1108/WJEMSD-09-2020-0117
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- Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of management, 29(3), 401-426.
- Hultman, M., Katsikeas, C. S., & Robson, M. J. (2011). Export promotion strategy and performance: The role of international experience. Journal of international marketing, 19(4), 17-39.
- Ismail, M. D., Hamid, R. A., Senik, Z. C., Othman, A. S., & Juhdi, N. H. (2018). SMEs’ export performance: The effect of learning orientation and innovativeness. Jurnal Pengurusan (UKM Journal of Management), 54, 3-14.
- Joong‐Kun Cho, J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 336-359. https://doi.org/10.1108/09600030810882825
- Kuutti, K., & Virkkunen, J. (1995). Organisational memory and learning network organisation: the case of Finnish labour protection inspectors. In Proceedings of the Twenty-Eighth Annual Hawaii International Conference on System Sciences (Vol. 4, pp. 313-322). IEEE.
- Lee, K. L. (2008). An examination between the relationships of conflict management styles and employees’ satisfaction. International Journal of Business and Management, 3(9), 11-25.
- Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research, 55(1), 51-67.
- Liu, H. (2021). R&D investment intensity, green energy technology innovation and construction firm growth performance. In E3S Web of Conferences (Vol. 248, p. 02006). EDP Sciences, 1-4.
- Malca, O., Peña-Vinces, J., & Acedo, F. J. (2020). Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy. Small Business Economics, 55(3), 831-851.
- Marandu, E. E. (2008). Strategy factors associated with the export performance of manufacturing firms. The Journal of Business in Developing Nations, 11, 33-76.
- Matwiejczuk, R. (2020). Logistics capabilities in achieving the firm’s competitive position and market success. Transport Economics and Logistics, 82, 7-18.
- Mentzer, J. T., & Williams, L. R. (2001). The role of logistics leverage in marketing strategy. Journal of Marketing Channels, 8(3-4), 29-47.
- Morash, E. A., Droge, C. L., & Vickery, S. K. (1996). Strategic logistics capabilities for competitive advantage and firm success. Journal of business Logistics, 17(1), 1-22.
- Najafizadeh, A., & Kazemi, F. (2019). The impact of reverse logistics capabilities on firm performance with mediating role of business strategy. Journal of System Management, 5(2), 225-240.
- Nitzl, C., & Hirsch, B. (2016). The drivers of a superior’s trust formation in his subordinate. Journal of Accounting & Organizational Change,
- Onsongo, S. K., Muathe, S., & Mwangi, L. W. (2020). Financial risk and financial performance: evidence and insights from commercial and services listed companies in Nairobi securities exchange, Kenya. International Journal of Financial Studies, 8(3), 1-15.
- Rajagopal, S., Krishnamoorthy, B., & Khanapuri, V. B. (2018). Competitive logistics capability for sustainable organisational performance: a study of the textile industry in India. International Journal of Logistics Economics and Globalisation, 7(2), 105-124.
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- Sandberg, E., & Abrahamsson, M. (2011). Logistics capabilities for sustainable competitive advantage. International Journal of Logistics Research and Applications, 14(1), 61-75.
- Savitri, E. (2018). Relationship between family ownership, agency costs towards financial performance and business strategy as mediation. Verslas: teorija ir praktika, 19(1), 49-58.
- Segarra, A., & Teruel, M. (2011). Productivity and R&D sources: evidence for Catalan firms. Economics of Innovation and New Technology, 20(8), 727-748.
- Senge, P. M. (1990). The art and practice of the learning organization, the fifth discipline. Currency doubleday. London, UK.
- Shang, K. C., & Marlow, P. B. (2005). Logistics capability and performance in Taiwan's major manufacturing firms. Transportation Research Part E: Logistics and Transportation Review, 41(3), 217-234.
- Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the academy of Marketing Science, 25(4), 305-318.
- Stopford, J. M., & Baden‐Fuller, C. W. (1994). Creating corporate entrepreneurship. Strategic management journal, 15(7), 521-536.
- Suliyanto, S., & Rahab, R. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134-145.
- Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.
- Wang, Y., & Lei, J. (2018). The action mechanism of team learning orientation in promoting team performance. Social Behavior and Personality: an international journal, 46(4), 581-596.
- Widiartanto, S. (2013). The effect of transformational leadership on market orientation, learning orientation, organization innovation and organization performance. IOSR J. Bus. Manag, 12, 8-18.
- Williams Jr, R. I., Pieper, T. M., Kellermanns, F. W., & Astrachan, J. H. (2018). Family firm goals and their effects on strategy, family and organization behavior: A review and research agenda. International Journal of Management Reviews, 20, 63-82.
- Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS, Marketing Bulletin, 24(1), 1-32.
- Zou, S., & Stan, S. (1998). The determinants of export performance: a review of the empirical literature between 1987 and 1997. International marketing review. 15(5), 333-356. https://doi.org/10.1108/02651339810236290
EXAMINATION OF THE EFFECTS OF LOGISTICS CAPABILITIES AND LEARNING ORIENTATION ON FINANCIAL AND GROWTH PERFORMANCE AND EXPORT PERFORMANCE IN EXPORT-ORIENTED COMPANIES
Year 2022,
Volume: 18 Issue: 4, 1089 - 1109, 28.12.2022
Fatma Sönmez Çakır
,
Songül Yesilot Zehir
,
Zafer Adıgüzel
Abstract
The research was conducted to examine the effect of logistics skills and learning orientation on performance outcomes in exporting foreign trade companies operating in Istanbul. The reason for choosing these companies is that logistics capabilities become more important in exporting companies in terms of logistics performance and financial and growth performance. A sample of 983 participants was taken to establish and test the model, and a scale consisting of a total of 43 statements was presented to them. Analyzes were performed using SmartPLS 3.3.5. For a good organizational performance, export-oriented companies should attach importance to learning orientation and have logistics capabilities in order to constantly improve themselves. In the research, it is supported by hypotheses that the logistics capabilities and learning orientation of export-oriented companies positively affect both their logistics performance and their financial and growth performances. The research is innovative in that it collects data from export-oriented companies and examines both their logistics capabilities and learning orientations. The sample group consists of export-oriented companies operating in Istanbul. For this reason, it would be correct to evaluate the results obtained in the research only in terms of export-oriented companies and not to generalize.
References
- Acikdilli, G., Mintu-Wimsatt, A., Kara, A., & Spillan, J. E. (2020). Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: A resource-based approach. Journal of Marketing Theory and Practice, 1-16.
- Alerasoul, S. A., Afeltra, G., Hakala, H., Minelli, E., & Strozzi, F. (2021). Organisational learning, learning organisation, and learning orientation: An integrative review and framework. Human Resource Management Review, 1-26.
- Antunes, H. D. J. G., & Pinheiro, P. G. (2020). Linking knowledge management, organizational learning and memory. Journal of Innovation & Knowledge, 5(2), 140-149.
- Assadinia, S., Kadile, V., Gölgeci, I., & Boso, N. (2019). The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance. International Small Business Journal, 37(5), 423-449.
- Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
- Baker, H. K., Kumar, S., Goyal, K., & Sharma, A. (2021). International review of financial analysis: A retrospective evaluation between 1992 and 2020. International Review of Financial Analysis, 78, 1-22.
- Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the academy of marketing science, 27(4), 411-427.
- Bao, G., Zhang, W., Xiao, Z., & Hine, D. (2020). Slack resources and growth performance: The mediating roles of product and process innovation capabilities. Asian Journal of Technology Innovation, 28(1), 60-76.
- Battal, T. (2020). Understanding the logistics centre location decision: what are the main decision criteria and evaluation methods?. International Journal of Logistics Economics and Globalisation, 8(2), 154-192.
- Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial marketing management, 31(6), 515-524.
- Callaghan, C. W. (2019). Business research methodologies and the need for economies of scale in the business research process: Harnessing the innovation opportunities of novel technologies and technological change. Electronic Journal of Business Research Methods, 17(3), pp179-190.
- Chughtai, A.A., & Buckley, F. (2010). Assessing the effects of organizational identification on in‐role job performance and learning behaviour: The mediating role of learning goal orientation. Personnel Review, 39(2), 242-258. https://doi.org/10.1108/00483481011017444
- Chung, H.F.L., & Ho, M.H.W. (2021). International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization. European Journal of Marketing, 55(10), 2794-2822. https://doi.org/10.1108/EJM-04-2019-0309
- Chung, H.F.L., Ding, Z., & Ma, X. (2019). Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach. European Journal of Marketing, 53(2), 257-278. https://doi.org/10.1108/EJM-08-2017-0496
- Danso, A., Adomako, S., Amankwah‐Amoah, J., Owusu‐Agyei, S., & Konadu, R. (2019). Environmental sustainability orientation, competitive strategy and financial performance. Business Strategy and the Environment, 28(5), 885-895.
- Deku, W. A., Wang, J., Danquah, E., & Narain, D. (2021). Correlation between business innovation environment (BIE) and entrepreneurial orientation dimension (EOD) on financial performance of manufacturing SMEs in Ghana. World Journal of Entrepreneurship, Management and Sustainable Development, 17(4), 787-803. https://doi.org/10.1108/WJEMSD-09-2020-0117
- Dweck, C. S., & Leggett, E. L. (1988). A social-cognitive approach to motivation and personality. Psychological review, 95(2), 256-273.
- Ebrahimi, P., Shafiee, B., Gholampour, A., & Yousefi, L. (2018). Impact of organizational innovation, learning orientation and entrepreneurship on SME performance: The moderating role of market turbulence and ICT. In Competitiveness in emerging markets (pp. 447-480). Springer, Cham.
- Efobi, U., & Orkoh, E. (2018). Analysis of the impacts of entrepreneurship training on growth performance of firms: Quasi-experimental evidence from Nigeria. Journal of Entrepreneurship in Emerging Economies, 10(3), 524-542. https://doi.org/10.1108/JEEE-02-2018-0024
- Fernandes, D. W., Moori, R. G., & Vitorino Filho, V. A. (2018). Logistic service quality as a mediator between logistics capabilities and customer satisfaction. Revista de Gestão, 25(4), 358-372. https://doi.org/10.1108/REGE-01-2018-0015
- Fiol, C. M., & Lyles, M. A. (1985). Organizational learning. Academy of management review, 10(4), 803-813.
- Fornell, C., & Larcker, D.F., (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39-50.
- Garvin, D. (1993). Building a learning organization. Harvard Business Review, July-August, pp. 78--91.
- Hair, J. F., Hollingsworth, C. L., Randolph, A. B., and Chong, A. Y. L. (2017). An Updated and Expanded Assessment of PLS-SEM in Information Systems Research, Industrial Management & Data Systems, 117(3), 442-458.
- Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet, Journal of Marketing Theory and Practice, 19(2), 139–151.
- Haldorai, K., Kim, W. G., Seo, W. S., & Cai, X. (2021). Learning orientation and self-initiated expatriates’ work performance: A moderated-mediation model. International Journal of Hospitality Management, 94, 1-12.
- Hanvanich, S., Sivakumar, K., & Hult, G. T. M. (2006). The relationship of learning and memory with organizational performance: the moderating role of turbulence. Journal of the Academy of Marketing Science, 34(4), 600-612.
- Hofer, K. M., Niehoff-Hoeckner, L. M., & Totzek, D. (2019). Organizing and implementing export pricing: performance effects and moderating factors. Journal of International Marketing, 27(1), 74-94.
- Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of management, 29(3), 401-426.
- Hultman, M., Katsikeas, C. S., & Robson, M. J. (2011). Export promotion strategy and performance: The role of international experience. Journal of international marketing, 19(4), 17-39.
- Ismail, M. D., Hamid, R. A., Senik, Z. C., Othman, A. S., & Juhdi, N. H. (2018). SMEs’ export performance: The effect of learning orientation and innovativeness. Jurnal Pengurusan (UKM Journal of Management), 54, 3-14.
- Joong‐Kun Cho, J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 336-359. https://doi.org/10.1108/09600030810882825
- Kuutti, K., & Virkkunen, J. (1995). Organisational memory and learning network organisation: the case of Finnish labour protection inspectors. In Proceedings of the Twenty-Eighth Annual Hawaii International Conference on System Sciences (Vol. 4, pp. 313-322). IEEE.
- Lee, K. L. (2008). An examination between the relationships of conflict management styles and employees’ satisfaction. International Journal of Business and Management, 3(9), 11-25.
- Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research, 55(1), 51-67.
- Liu, H. (2021). R&D investment intensity, green energy technology innovation and construction firm growth performance. In E3S Web of Conferences (Vol. 248, p. 02006). EDP Sciences, 1-4.
- Malca, O., Peña-Vinces, J., & Acedo, F. J. (2020). Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy. Small Business Economics, 55(3), 831-851.
- Marandu, E. E. (2008). Strategy factors associated with the export performance of manufacturing firms. The Journal of Business in Developing Nations, 11, 33-76.
- Matwiejczuk, R. (2020). Logistics capabilities in achieving the firm’s competitive position and market success. Transport Economics and Logistics, 82, 7-18.
- Mentzer, J. T., & Williams, L. R. (2001). The role of logistics leverage in marketing strategy. Journal of Marketing Channels, 8(3-4), 29-47.
- Morash, E. A., Droge, C. L., & Vickery, S. K. (1996). Strategic logistics capabilities for competitive advantage and firm success. Journal of business Logistics, 17(1), 1-22.
- Najafizadeh, A., & Kazemi, F. (2019). The impact of reverse logistics capabilities on firm performance with mediating role of business strategy. Journal of System Management, 5(2), 225-240.
- Nitzl, C., & Hirsch, B. (2016). The drivers of a superior’s trust formation in his subordinate. Journal of Accounting & Organizational Change,
- Onsongo, S. K., Muathe, S., & Mwangi, L. W. (2020). Financial risk and financial performance: evidence and insights from commercial and services listed companies in Nairobi securities exchange, Kenya. International Journal of Financial Studies, 8(3), 1-15.
- Rajagopal, S., Krishnamoorthy, B., & Khanapuri, V. B. (2018). Competitive logistics capability for sustainable organisational performance: a study of the textile industry in India. International Journal of Logistics Economics and Globalisation, 7(2), 105-124.
- Ringle, C., Wende, S., & Will, A. (2005). SmartPLS 2.0 (Beta). Hamburg, (www.smartpls.de)
- Sandberg, E., & Abrahamsson, M. (2011). Logistics capabilities for sustainable competitive advantage. International Journal of Logistics Research and Applications, 14(1), 61-75.
- Savitri, E. (2018). Relationship between family ownership, agency costs towards financial performance and business strategy as mediation. Verslas: teorija ir praktika, 19(1), 49-58.
- Segarra, A., & Teruel, M. (2011). Productivity and R&D sources: evidence for Catalan firms. Economics of Innovation and New Technology, 20(8), 727-748.
- Senge, P. M. (1990). The art and practice of the learning organization, the fifth discipline. Currency doubleday. London, UK.
- Shang, K. C., & Marlow, P. B. (2005). Logistics capability and performance in Taiwan's major manufacturing firms. Transportation Research Part E: Logistics and Transportation Review, 41(3), 217-234.
- Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A framework for market-based organizational learning: Linking values, knowledge, and behavior. Journal of the academy of Marketing Science, 25(4), 305-318.
- Stopford, J. M., & Baden‐Fuller, C. W. (1994). Creating corporate entrepreneurship. Strategic management journal, 15(7), 521-536.
- Suliyanto, S., & Rahab, R. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134-145.
- Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.
- Wang, Y., & Lei, J. (2018). The action mechanism of team learning orientation in promoting team performance. Social Behavior and Personality: an international journal, 46(4), 581-596.
- Widiartanto, S. (2013). The effect of transformational leadership on market orientation, learning orientation, organization innovation and organization performance. IOSR J. Bus. Manag, 12, 8-18.
- Williams Jr, R. I., Pieper, T. M., Kellermanns, F. W., & Astrachan, J. H. (2018). Family firm goals and their effects on strategy, family and organization behavior: A review and research agenda. International Journal of Management Reviews, 20, 63-82.
- Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS, Marketing Bulletin, 24(1), 1-32.
- Zou, S., & Stan, S. (1998). The determinants of export performance: a review of the empirical literature between 1987 and 1997. International marketing review. 15(5), 333-356. https://doi.org/10.1108/02651339810236290