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SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY

Year 2021, Volume: 5 Issue: 3, 11 - 38, 31.12.2021

Gözde Cöbek , Murat Ergin

Abstract

Dating apps have become a worldwide trend since Tinder. The predominantly An-glo-American literature generally pays less attention to how they are used in and affected by different cultural contexts. Based on an online survey (N=915), this study explores Tinderers’ motivations, swiping strategies, and the context of using Tinder in Turkey in relation to gender. First, the paper finds that although Tinderers mostly use the app for casual sex, socialization and entertainment emerged as other popular motivations. Second, we find some support for the “status vs. beauty” ste-reotype though physical appearance is also the top criterion for women. Lastly, un-like the Anglo-American contexts, we find that the social stigma around Tinder in Turkey is more likely to affect women who limit their use to contexts that they as-sociate with privacy. Defining Tinder as an algorithmic cultural object, this paper highlights how technology and culture are intertwined in a relation of co-production.

Keywords

Online dating Dating app Mate selection Motivation Social stigma

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SIKIYSA KAYDIR: TINDER’IN TÜRKİYE’DEKİ KÜLTÜREL VE TOPLUMSAL CİNSİYETÇİ KULLANIMLARI

Year 2021, Volume: 5 Issue: 3, 11 - 38, 31.12.2021

Gözde Cöbek , Murat Ergin

Abstract

Flört uygulamaları, Tinder’la birlikte dünya çapında bir popülarite kazandı. Ağırlık-lı olarak Anglo-Amerikan bağlamlara odaklanan çalışmaların bulunduğu literatür, genellikle bu teknolojilerin farklı kültürel bağlamlarda nasıl kullanıldığını ve bu kültürel bağlamlardan nasıl etkilendiğini göz ardı etmektedir. Çevrimiçi anket yön-temine dayanan bu çalışma (N=915), Türkiye’de Tinder kullanan kişilerin motivas-yonlarının, kaydırma, yani eş seçme, stratejilerinin ve Tinder’ı kullanma bağlamla-rının toplumsal cinsiyetle olan ilişkisini keşfetmektedir. Bulgular, öncelikle, Tin-der’cıların uygulamayı çoğunlukla seks amaçlı ilişkiler için kullansa da sosyalleşme ve eğlencenin diğer popüler motivasyonlar olarak öne çıktığını göstermektedir. İkinci olarak, fiziksel görüntünün de kadınlar için başat kriter olduğunu gözlemle-sek de “statü-güzellik” kalıbını destekleyen bazı bulgularla karşılaştık. Son olarak, Anglo-Amerikan bağlamların aksine, Türkiye’deki Tinder’a dair toplumsal damga-nın kadınları erkeklere nazaran daha fazla etkilediğini, kadınların uygulamayı özel alanlarda kullanmayı tercih ederek kullanımlarını kısıtladıklarını gözlemledik. Tin-der’ı algoritmik kültürel obje olarak tanımlayan bu çalışma, teknoloji ve kültürün nasıl bir eş üretim ilişkisi içerisinde olduğunun altını çizmektedir.

Keywords

Çevrimiçi flört flört uygulaması eş seçimi motivasyon toplumsal damga

References

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  • Alam, S. S., Islam, Md. Md. R., Mokhbul, Z. K. M., & Makmor, N. B. (2018). Factors affecting intention to use online dating sites in Malaysia. Interna-tional Journal of Engineering and Technology, 7(4.28), 192-198. http://dx.doi.org/10.5539/ijbm.v6n10p155
  • Albury, K., Burgess, J., Light, B., Race, K., & Wilken, R. (2017). Data cul-tures of mobile dating and hook-up apps: Emerging issues for critical social science research. Big Data & Society, July-December, 1-11. https://doi.org/10.1177/2053951717720950
  • Altan-Olcay, Ö. (2009). Gendered projects of national identity formation: The case of Turkey. National Identities, 11(2), 165-186. https://doi.org/10.1080/14608940902891336
  • Anderson, M., Vogels, E. A., & Turney, E. (2020, February 6). The virtues and downsides of online dating. Pew Research Center. Retrieved from https://www.pewresearch.org/internet/2020/02/06/the-virtues-and-downsides-of-online-dating/
  • Arum, R., Roksa, J., & Budig, M. J. (2008). The romance of college attend-ance: Higher education stratification and mate selection. Research in Social Stratifi-cation and Mobility, 26, 107-121. https://doi.org/10.1016/j.rssm.2008.02.003
  • Bauman, Z. (20039. Liquid love: On the family of human bonds. Cambridge and Malden: Polity Press.
  • Baumgartner, S. E., Valkenburg, P. M., & Peter, J. (2010). Unwanted online sexual solicitation and risky sexual online behavior across the lifespan. Journal of Applied Developmental Psychology, 31(6), 439-447. https://doi.org/10.1016/j.appdev.2010.07.005
  • Birger, J. (2015). Date-onomics: How dating became a lopsided numbers game. New York: Workman Publishing.
  • Birgün. (2019, December 16). “Türkiye’de her 80 kişiden biri Tinder kullanıyor.” [One person in every 80 individuals in Turkey use Tinder]. Birgün. https://www.birgun.net/haber/turkiye-de-her-80-kisiden-biri-tinder-kullaniyor-280213
  • Bivens, R., & Hoque, A. S. (2018). Programming sex, gender, and sexuality: Infrastructural failures in the “feminist” dating app Bumble. Canadian Journal of Communication, 43, 441-459. https://doi.org/10.22230/cjc.2019v44n3a3375
  • Blackwell, D. L., & Lichter, D. T. (2000). Mate selection among married and cohabiting couples. Journal of Family Issues, 21(3), 275-302. https://doi.org/10.1177%2F019251300021003001
  • Blossfeld, H. P. (2009). Educational assortative marriage in comparative per-spective. Annual Review of Sociology, 35, 513-530. https://doi.org/10.1146/annurev-soc-070308-115913
  • Blossfeld, H. P., & Timm, A. (Eds.) (2003). Who marries whom? Educa-tional systems as marriage markets in modern societies. Kluwer Academic Publish-ers.
  • Bryans, B. (2018). Texts so good he can’t ignore: Sassy texting secrets for attracting high-quality men (and keeping the one you want). South Carolina: Cre-ateSpace Independent Publishing Platform.
  • Bryant, K., & Sheldon, P. (2017). Cyber dating in the age of mobile apps: Understanding motives, attitudes, and characteristics of users. American Communi-cation Journal, 19(2), 1-15.
  • Buss, D. M. (1989). Sex differences in human mate preferences: Evolution-ary hypotheses tested in 37 cultures. Behavioral and Brain Sciences, 12(1), 1-49. https://doi.org/10.1017/S0140525X00023992
  • Buss, D. M., & Schmitt, D. P. (1993). Sexual strategies theory: An evolu-tionary perspective on human mating. Psychological Review, 100(2), 204-232. https://doi.org/10.1037/0033-295x.100.2.204
  • Chappetta, K. C., & Barth, J. M. (2016). How gender role stereotypes affect attraction in an online dating scenario. Computers in Human Behavior, 63, 738-746. https://doi.org/10.1016/j.chb.2016.06.006
  • Chin, K., Edelstein, R. S., & Vernon, P. A. (2018). Attached to dating apps: Attachment orientations and preferences for dating apps. Mobile Media & Commu-nication, 7(1), 41-59. https://doi.org/10.1177%2F2050157918770696
  • Clemens, C., Atkin, D., & Krishnan, A. (2015). The influence of biological and personality traits on gratifications obtained through online dating websites. Computers in Human Behavior, 49, 120-129. https://doi.org/10.1016/j.chb.2014.12.058
  • Cohen, L. (2015). World attending in interaction: Multitasking, spatializing, narrativizing with mobile devices and Tinder. Discourse, Context & Media, 9, 46-54. https://doi.org/10.1016/j.dcm.2015.08.001
  • David, G., & Gambre, C. (2016). Screened intimacies: Tinder and the swipe logic. Social Media + Society, 1-11. https://doi.org/10.1177%2F2056305116641976
  • Duguay, S. (2017). Dressing up Tinderella: Interrogating authenticity claims on the mobile dating app Tinder. Information, Communication & Society, 20(3), 351-367. https://doi.org/10.1080/1369118X.2016.1168471
  • Eagly, A. H., & Wood, W. (1999). The origins of sex differences in human behavior. American Psychologist, 54(6), 408-423. https://psycnet.apa.org/doi/10.1037/0003-066X.54.6.408
  • EkşiSözlük. (2018). “Tinder’a düşmüş Türk kızı” [The Turkish girl who has slid into Tinder]. Retrieved from https://eksisozluk.com/tindera-dusmus-turk-kizi--5583224.
  • Ergin, M., Rankin, B., & Gökşen, F. (2019). Education and symbolic vio-lence in contemporary Turkey. British Journal of Sociology of Education, 40(1), 128-142. https://doi.org/10.1080/01425692.2018.1500274
  • Ettin, E. (2014). Love at first site: Tips and tales for online dating success from a modern-day matchmaker. Texas: River Grove Books.
  • Felmlee, D. H., & Kreager, D. A. (2017). The invisible contours of online dating communities: A social network perspective. Journal of Social Structure, 18(1), 1-27.
  • Ferris, L., & Duguay, S. (2020). Tinder’s lesbian digital imaginary: Investi-gating (im)permeable boundaries of sexual identity on a popular dating app. New Media & Society, 22(3), 489-506. https://doi.org/10.1177%2F1461444819864903
  • Galloway, A. R. (2006). Gaming: Essays on algorithmic culture. Minneap-olis and London: University of Minnesota Press.
  • Gatter, K., & Hodkinson, K. (2016). On the differences between Tinder ver-sus online dating agencies: Questioning a myth. An exploratory study. Cogent Psy-chology, 3, 1-12. https://doi.org/10.1080/23311908.2016.1162414
  • Gewirtz-Meydan, A., & Ayalon, L. (2018). Forever young: Visual represen-tation of gender and age in online dating sites for older adults. Journal of Women & Aging, 30(6), 484-502. https://doi.org/10.1080/08952841.2017.1330586
  • Gillespie, T. (2015). Platforms intervene. Social Media + Society, April-June 2015, 1-2. https://doi.org/10.1177%2F2056305115580479
  • Greenfield, R. (2013, February 27). Tinder: A hook-up app woman actually use. The Atlantic. Retrieved from https://www.theatlantic.com/national/archive/2013/02/tinder-hook-app-women-actually-use/317875/
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There are 74 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Gözde Cöbek 0000-0003-4732-2077

Murat Ergin This is me 0000-0002-8447-8014

Publication Date December 31, 2021
Published in Issue Year 2021 Volume: 5 Issue: 3

Cite

APA Cöbek, G., & Ergin, M. (2021). SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY. International Journal of Social And Humanities Sciences, 5(3), 11-38.
AMA Cöbek G, Ergin M. SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY. IJSHS. December 2021;5(3):11-38.
Chicago Cöbek, Gözde, and Murat Ergin. “SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY”. International Journal of Social And Humanities Sciences 5, no. 3 (December 2021): 11-38.
EndNote Cöbek G, Ergin M (December 1, 2021) SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY. International Journal of Social And Humanities Sciences 5 3 11–38.
IEEE G. Cöbek and M. Ergin, “SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY”, IJSHS, vol. 5, no. 3, pp. 11–38, 2021.
ISNAD Cöbek, Gözde - Ergin, Murat. “SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY”. International Journal of Social And Humanities Sciences 5/3 (December 2021), 11-38.
JAMA Cöbek G, Ergin M. SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY. IJSHS. 2021;5:11–38.
MLA Cöbek, Gözde and Murat Ergin. “SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY”. International Journal of Social And Humanities Sciences, vol. 5, no. 3, 2021, pp. 11-38.
Vancouver Cöbek G, Ergin M. SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY. IJSHS. 2021;5(3):11-38.
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