Academic internationalization: Academics as marketing actors in higher education

Year 2019, Volume: 5 Issue: 1, 16 - 22, 01.01.2019

Figen Karaferye

https://doi.org/10.24289/ijsser.473443

Abstract

Internationalization in the academic world has been a
major research subject for the last several decades. Academic connections and
collaborations between universities from different countries via joint research
projects, education and training activities are very valuable. In establishing
such connections, academics in staff mobility programs might play an important
role in introducing their institution and carry a potential marketing element
for future academic collaborations. In this respect, the aim of this study is
to explore the awareness of academics on their role in academic marketing in
the international higher education arena and to explore their expectations
toward improving international education activities. 

Keywords

Academic internationalization, Education marketing, Academics, Higher education, Mobility

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