Kadın Siyasetçilerin Seçim Kampanyalarındaki Mitler Üzerine Göstergebilimsel Bir İnceleme: İran’daki Yerel Seçimler Örneği

Year 2023, Volume: 7 Issue: 2, 353 - 397, 31.12.2023

Pune Karımı , Raci Taşcıoğlu

https://doi.org/10.33201/iranian.1343530

Abstract

Bu makale toplumsal cinsiyet meselelerini mitsel bir bakış açısıyla araştırmakta, mitleri göstergebilimsel bir bakış açısıyla incelemekte ve bunların siyasetteki toplumsal cinsiyet rolleri üzerindeki etkilerini ele almaktadır. Çalışmada İranlı kadın adayların belediye seçimleri sırasında kullandıkları kampanya posterlerinde yer alan efsanevi unsurlar incelenmiştir. Özellikle bu görsellerin siyasi reklamcılıktaki önemi, değeri ve etkisi araştırılmaktadır. Araştırma bulguları, kadınların siyaset alanında kayda değer ilerlemeler kaydetmesine rağmen ilerlemelerinin ve haklarının sıklıkla cinsiyet önyargıları nedeniyle gölgelendiğini göstermektedir. Her ne kadar kadınlar eğitim gibi alanlarda cinsiyet eşitsizliğine çözüm bulma konusunda önemli ilerlemeler kaydetmiş olsa da posterlerde hala estetik ve kadınlık öne çıkmaktadır. Bilimsel yeterliliğe sahip kadınlar, muhafazakar bir toplumun toplumsal normları ve düzenlemelerinden etkilenen yüz görünümüne öncelik vermeye devam etmektedir. Eski İran siyasi propagandası, asırlık mistik sembollerin gücünden yararlanmaya devam etmekte ve o dönemde kadınların önemli değerinin ve etkisinin bir kanıtı olarak hizmet etmektedir. Milliyetçilik gibi siyasi mitler, milliyetçiliğin cinsiyetten etkilenmediğini ve cinsiyet eşitliğinin, ister radikal ister liberal partiler tarafından yönetilsin, ulusal hareketlerde merkezi bir odak noktası olduğunu ileri sürmektedir.

Keywords

Siyasal İletişim, Toplumsal Cinsiyet Çalışmaları, Mitoloji, Gösterge Bilim, Kadın

A Semiotic Analysis on the Myths in the Election Campaign of Female Politicians: The Case of Local Elections in Iran

Abstract

This paper explores gender issues through a mythical lens, studying myths from a semiotic standpoint and their impact on gender roles in politics. The legendary elements included in campaign posters for Iranian female candidates during municipal elections are investigated in this study. It specifically explores the importance, worth, and impact of these visuals in political advertising. The research findings indicate that although women have achieved notable progress in the realm of politics, their advancements and entitlements are frequently obscured by gender biases. Although women have made significant strides in addressing gender inequality in areas such as education, posters still prominently feature aesthetics and femininity. Women with scientific credentials continue to prioritize face appearance, influenced by the societal norms and regulations of a conservative society. Ancient Iranian political propaganda continues to harness the potency of age-old mystical symbols, serving as a testament to the significant value and influence of women in that era. Political myths, such as nationalism, assert that nationalism is not influenced by gender and that gender equality is a central focus in national movements, regardless of whether they are led by radical or liberal parties.

Keywords

Political Communication, Gender Studies, Mythology, Semiology, Women

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