Abstract
The changes that come along with globalization in life styles are now evident in the tourism industry as well, and a variety
of different diets have become available in the services provided by the industry. Further, eating and drinking habits,
which differ according to the cultural features of their geography, are rapidly integrated into the existing consumptiondriven
concept. In this sense, this study discusses the raw food diet, which has been popular around the world, within a
conceptual framework, provides an insight into different practices regarding live foods as well as the perception of the
raw food diet in consumption culture.