Kültürel Küreselleşmenin ve Batı Medya Reklamlarının Etkisi: Hint Dokuma El Sanatları Örneği

Year 2024, , 21 - 30, 09.08.2024

Amir Hussain , Sameena Sameena Akbar Ali Khan Noorul Ain

https://doi.org/10.47899/ijss.1430470

Abstract

Dünya sanayileşme sonrası küresel bir köy haline geldi ve böylece batı ülkelerinin kültürel yaşamı küresel bir norm haline geldi. Bu da giyinme anlayışı da dahil olmak üzere Paskalya yaşam tarzının bir kenara atılmasına neden oldu. Giyinme anlayışının batılılaşması, Hindistan'da geleneksel dokuma sanatına olan ilgiyi artırdı. Bu makale, Hindistan bölgesinde elbiselerin gittikçe artan batılılaşmasının, geleneksel el tezgahı dokuma sanatlarını nasıl marjinalleştirdiğini ve gençlerin zengin kültürel mesleği sürdürmeye giderek daha fazla ilgisiz kaldığını ortaya koyuyor. Teşvik ve tanıtıma yönelik Hükümet Programlarının, el dokuma tezgahının geleceğinin devam etmesini sağlamaya yönelik katkısı çok sınırlı olduğuna dikkat çekiliyor.

Keywords

Kültürel yaşam, batılılaşma, gelenek dokuma sanatı, hükümet programları, medya

The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts

Abstract

World post-industrialisation has become a global village, and the cultural life of western countries has become a global norm, resulting in a side-lining of Easter lifestyle, including dressing sense. This westernisation of dressing sense has increased the apprehensions of traditional weaving crafts in India. This paper presents how the ever-increasing westernisation of dresses in hinterland India has marginalized the traditional handloom weaving crafts, and youths are increasingly disinterested in pursuing the rich cultural profession. Government Programmes for the Promotion and promotion are of very limited help to ensure the future of handloom continues.

Keywords

Cultural life, westernisation, tradition weaving craft, government programmes, media

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