The Impacts of Behavioral Factors on Social Media Addiction

Year 2021, Volume: 9 Issue: 18, 1059 - 1083, 21.12.2021

Gönül Zeynep Savacı , Birgül Kutlu Bayraktar , Çağla Özen

https://doi.org/10.18009/jcer.1013726

Cited By: 2

Abstract

Social media has started to play a crucial role in people’s lives. However, excessive social media usage can bring with social media addiction that causes failure in different aspects of people’s lives such as academic life, business life, and even in private life. The main aim of the present study is to discover the impacts of specific behavioral factors, which are openness, loneliness, self-esteem, life satisfaction, creativity, stress, neuroticism, social intelligence, and narcissism, on social media addiction. A survey was conducted with 506 participants. The results of these analyses showed that while demographical factors which were gender, marital status, age, and education level affected social media addiction, income status and occupation had no influence on social media addiction. Moreover, positive relationships between openness and creativity, openness and self-esteem, self-esteem and life satisfaction, loneliness and neuroticism, and negative relationships between self-esteem and neuroticism, life satisfaction and stress were detected.

Keywords

Social media, social media addiction, behavioral factors

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