EVALUATION OF WORKSHOP EVENT: A BRAND EXAMPLE IN EDUCATION

Year 2022, Volume: 4 Issue: 2, 97 - 111, 30.09.2022

Sema Mercanoğlu Erin

https://doi.org/10.46959/jeess.1171433

Abstract

In the studies conducted in the education sector, the brand has been studied in a limited way, because of the complexity of brand creation in the education sector. In this context, at the end of the workshop held by the training brand, semi-structured interviews were conducted in order to determine the opinions of the teachers, who are stakeholder, on the overall evaluation of the activity. In addition to the open ended questions; A Likert-type scale consisting of 7 items, which are positive and negative, was applied. This scale is the general evaluation scale of the workshops held in order to develop the skills of conducting scientific research projects and providing science consultancy to students. The findings obtained as a result interpreted as frequency and percentage distribution. Factor loads were gathered under two dimensions. Your first dimension: Cronbach Alpha reliability= 0.861; Second dimension: Cronbach Alpha reliability = 0.633.

Keywords

Brand, Education, Workshop, Marketing, Analaysis

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