Purpose-
Today, growing commercial and financial
integration between countries with globalization leads to intense competition
and global economic crises. Due to these developments, the companies have some
difficulties carrying on their business and managing the crises with
traditional marketing and financing techniques. So they are turning alternative
methods. One of them is barter system meaning buying and selling goods and
services without using money. Barter is an innovated form of exchange system
used as a trading method since the early ages. Barter offers companies various
benefits such as moving inventory, utilizing idle capacity, increasing sales,
supplying interest-free credit, debt configuration, foreign trade facilitation.
The aim of this study is to examine barter from trade and financial aspects and investigate the use of
barter in businesses as a way to overcome economic crises.
Methodology-
In the study, firstly the types and effects of economic
crisis, then the development, types, benefits and difficulties of barter instrument
were examined. Afterwards, the examples of retail, corporate and
international barter transactions were given, and the contribution of barter to
the enterprises in times of economic crisis was revealed.
Findings-
It was determined that barter can contribute the basic business functions
of supply, production and marketing. It’s an innovative alternative to
traditional mentality based on interest. Barter can contribute to the country's
economy by relaxing companies even in times of crisis. Besides, barter industry
has not well recognized, institutionalized and become widespread enough in
Turkey yet.
Conclusion-
Barter is an effective way for businesses to sustain
their long-term presence. Therefore companies should use it to formulate
their strategies at all level and crisis management plans. It is seen that legal regulations are needed
for barter system to function properly.
Keywords: Barter finance economic crisis crisis management international trade strategic management
Journal Section | Articles |
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Authors | |
Publication Date | September 30, 2017 |
Published in Issue | Year 2017 Volume: 4 Issue: 3 |
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