Determining Innovation Strategy to Improve Innovation Performance in Landscape Architecture Industry in Turkey

Year 2023, Volume: 12 Issue: 2, 99 - 119, 22.12.2023

Esra Şakar , Ayça Yeşim Çağlayan , Çiğdem Yılmaz Özsoy

Abstract

Structured Abstract
Purpose: This study focuses on analysis of the innovation strategies, which might be applied by the private sector organizations doing business in the landscape architecture industry for guaranteeing their survivals under competitive conditions for many years and for following the sector dynamics by keeping up with the everchanging and advancing technologies, and it also analyses the factors having impact on the development of these strategies.

Methodology/Approach: This research consists of the stages of communicating the questions (general company information and AHP method) obtained in line with the data obtained as a result of the literature research to the research participant companies and evaluating the results.

Findings: When innovation inputs and innovation outputs are compared according to participant responses, it is seen that innovation outputs are more important. R&D and design expenditures are more important than human resources. Exports are more important than intellectual property rights.

Practical implications: The study concluded that the optimum strategy for this industry is the aggressive innovation strategy and the goal should be targeting development of a strategy driven by the innovation outputs.

Originality: It is an original research on the innovation strategy of the landscape architecture sector.

JEL Code: O30, O31, O32

Keywords

Innovation,, Innovation Strategy,, Research and Development,, Desing Center,, Landscape Architecture,

References

• Akçomak, İ. S., Kalaycı, E. (2016). Ar-Ge ve Yeniliğin Ölçümü ve Ar-Ge ve Yenilik Anketi Verilerinin Araştırmada Kullanılması, Bilim Teknoloji ve Yenilik Kavramlar Kuramlar ve Politika. TEKPOL | Science and Technology Policies Research Center, Ankara.