Investigation of Corporate Social Responsibility in Sports within The Scope of Corporate Sustainability

Year 2021, Volume: 3 Issue: 2, 70 - 83, 30.08.2021

Mine Kızılgüneş , Funda Koçak

https://doi.org/10.53431/jessm.985779

Abstract

The idea of corporate social responsibility dates back nearly a century, but it is not long ago that the concept was put into action by organizations and studied by researchers. While the first official examination of the concept dates back to the 1950s, it was in the 1980s that people began to question and expect social responsibility practices from organizations. It was the early 2000 that the concept was examined in the field of sports and attracted the attention of researchers. When the corporate social responsibility studies carried out within the scope of sustainability in the field of sports are examined, it is seen that the importance of such practices in terms of organizations is mostly investigated topic. In the research papers, it was also examined how the corporate social responsibility activities carried out by professional sports organizations were received by sports fans and stakeholders. In our study, the place of corporate social responsibility in the field of sports was investigated within the scope of corporate sustainability. When examining studies in the field, it is seen that sport are a valuable tool for sustainable development and corporate sustainability, and that sports organizations should include corporate social responsibility activities in their strategic plans. Considering it’s power to reach the society, it is thought that corporate social responsibility in the field of sports is an important field that needs to be worked on in order to ensure sustainable development and corporate sustainability.

Keywords

Corporate Social Responsibility, Sports, Sustainable Development, Corporate Sustainability.

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